Films Using the Web for Guerrilla Marketing

from the see?--the-web-is-a-cool-medium dept

Though Steven Spielberg’s new movie, A.I. Artificial Intelligence has an official site at, that’s not what’s causing all of the buzz. Someone has created a string of sites, supposedly dating from 2142, that portray the life of “Jeanine Salla” and her dealings with A.I. beings. The sites have real working email addresses (with automated replies), and real working phone numbers (no 555 numbers here…) It’s nice to see someone playing with the web’s uniqueness as a medium. To start the adventure, search for “Jeanine Salla” at Google.

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