Can The Media Make Geek Chic?

from the do-we-care? dept

Apparently, getting women interested in technology careers is taking on increasing importance. Four different countries are launching huge media campaigns to make “geek look chic”. That’s funny, I thought with all the dot com stuff that went over the past few years geek was chic. I guess I was just ahead of the fashion curve… Of course, for those women who want to learn all about just how chic geek can get, we’ve still got our operation running.

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