Internet.com Ditches The .com
from the now-what? dept
Well, we all know that there’s a stigma (these days) with having a dot com in your business name. So what do you do if you’re Internet.com? Even though you’re profitable, and doing okay, investors don’t like your name because it’s got that dot com thing in it. You can’t just get rid of it, because then you’d be “Internet”, which might cause some other problems. So, why not change it to INTMedia Group? Well, because it’s impossible to remember, and everyone will be confused. But, they did it anyway, because they obviously know better than to have an easily recognizable name.