A Revolution Of One

Overhype

from the why-companies-don't-outDell-Dell dept

For years everyone would talk about Dell’s “revolutionary” business model for build-to-order direct-to-consumer PC manufacturing and sales. Books have been written about it. Yet, it’s nearly impossible to find another company that uses the same model. There are a variety of reasons for this. The article explains that many industries don’t have the right setup to do that (they need custom parts, or customers need to see end products first). Of course, the article doesn’t really explain why other computer manufacturers haven’t been able to copy the model.