Two Sides Of CRM

from the now-is-the-time-to-install-a-failure dept

Two articles (both quoting Gartner studies… hmm…) point out the two sides of customer relationship management applications. First, is a story about how downturn may be a good thing for CRM as companies don’t want to alienate their customers. Thus, they’re suggesting that CRM is a wise investment at this point. However, this second article says that most CRM installations are failures and a total waste of money.

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