Failed Dot Coms Find Domains Not That Valuable

from the who-wants-a-failed-dot-com-dot-com? dept

Remember when you could sell a good dictionary word with a dot com at the end for a few million dollars? Well, those days are apparently over. In fact, failed dot coms are finding that their dot coms aren’t worth very much any more. Some companies are buying them and redirecting traffic, but not for very much money. A lot of companies don’t want to be associated with a huge failure – and others just don’t see that much value in the domains. I do like the formula someone suggests, saying the value of the domain is based on the brand equity the company built up minus the “damage done to the name during the shutdown process”.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...