Failed Dot Coms Find Domains Not That Valuable
from the who-wants-a-failed-dot-com-dot-com? dept
Remember when you could sell a good dictionary word with a dot com at the end for a few million dollars? Well, those days are apparently over. In fact, failed dot coms are finding that their dot coms aren’t worth very much any more. Some companies are buying them and redirecting traffic, but not for very much money. A lot of companies don’t want to be associated with a huge failure – and others just don’t see that much value in the domains. I do like the formula someone suggests, saying the value of the domain is based on the brand equity the company built up minus the “damage done to the name during the shutdown process”.