Intel: Clueless In Santa Clara
from the consumer-focus? dept
Okay, if people are mad that I’m harsh on Apple, here’s an article that’s harsh on Intel as well. Dvorak’s latest column points out why Intel is being stupid by focusing on consumer electronics devices. His point is that most of these devices are just cool toys that should be manufactured elsehwere by companies that know what they’re doing. All Intel is trying to do is piggyback on their successful ad campaigns. He also makes some suggestions for things that Intel should be working on instead. I think there’s another reason for Intel’s move, that Dvorak doesn’t really discuss. Intel wants to show that the PC should be the “central device” in a house with lots of other appliances working off of it. The best way to do that (they seem to believe) is to jump start those other appliances. I’m not sure they really expect their consumer electronics products to be big business, but they do hope it gets people used to the idea of “connected appliances”.