Some E-Tailers Are Profitable
from the wonders-never-cease dept
For all the rampant discussion of failing dot coms, people have missed out on the fact that there are some successful e-commerce sites. For the most part, these are either small shops, or associated with larger brick-and-mortar operations. However, the article points out that they all followed basic fundamental good business practices. I particularly like the story of the small furniture retailer who is doing quite well. It certainly is possible to create a good e-commerce site for less than the hundreds of millions of dollars everyone was talking about. Then the question is how do you market it? Throwing all your venture capitalist’s money away on bad TV commercials might not have been the best solution.