Price Not A Big Deal For Online Shoppers

from the uh-oh dept

A surprising study showing that price is not a big concern for many online shoppers. For years people have just been assuming that people who shop online do so simply for the best price. The article suggests that because of this faulty assumption, many online retailers have set prices in a destructive manner to their company. I’m not so sure I agree with that. I think that as a way to build brand initially, low prices definitely has helped some of the more successful retailers. However, as e-commerce matures, people are more concerned about other issues, such as customer service, and thus, brand is taking over in importance. This is, by the way, what companies like predicted from the very beginning – in explaining why they were losing so much money. So, perhaps it’s not that big of a surprise.

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Comments on “Price Not A Big Deal For Online Shoppers”

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1 Comment
Ryan says:

Not as much of a surprise to me

People are lazy. While it is much easier to do price comparison online, it still requires some work, and there are a good amount of people out there who just rather wouldn’t put in that extra effort. I do some shopping around for more expensive books and a few other items, but quite often, especially if I’m in a bit of a hurry, I’ll just go to one place. The main reason I use the internet, actually, is larger access. For example (I’ll just use the easiest one), it may take a bit longer to get a book online, but I have access to a much larger database than any bookstore can hold. I do believe, though, that internet customers are less willing to stick with a company if they raise their prices. Brand loyalty is much more common offline than online – at least, it is for me.

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