Juno To Piss Off Bandwidth Hogs

from the that's-one-way-to-do-it dept

It seems like an odd marketing strategy, but free ISP Juno has apparently decided the best way to stop bandwidth hogs is to piss them off. Rather than just kick people completely off the service like Freeserve apparently did in the UK, Juno will begin by adding more advertisements to heavy users, and kicking them offline more frequently. Basically, they are increasing the annoyance level in order to convince these people to sign up for their basic pay-for service. Now, I understand exactly why they’re doing this, but I always have to question business models that essentially revolve around pissing your (potential) customers off.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...