Incubators Facing Hard Times?

from the oh-really? dept

I’m being particularly harsh on the NY Times today, but they have this article talking about how investors have cooled to the idea of internet incubators. Of course, most publications discussed this a few weeks back, but that’s okay. What strikes me as odd about this is why no one mentions the fact that over the past two years, the press has been pumping up these incubators to the level of hype they’re now being dragged down from? For a few years all anyone could talk about was what a great idea incubators were. They put more and more pressure on them to spin off more and more companies. What they forgot was that incubators are useful in creating good companies that need some extra infrastructure in place, but a bad company is still a bad company. There was so much encouragement that it seemed like these incubators just had to keep creating any company to keep the hype going. That’s why it seems like a ton of incubating companies were definite “me too” plays, as opposed to something really creative.

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