More Than 75% Of Shoppers Abandon Shopping Carts
from the ouch dept
Apparently more than 75% of online shoppers abandon their shopping carts before purchasing. While I have issues with the claim that it’s costing etailers $175 per abandoned cart, it is obviously an issue. The main reason? People thought the shipping costs were too high. Slow loading pages add to that as well. Just this weekend I abandoned a shopping cart twice for the same product (an integral part of a planned, and now useless, Halloween costume). The first time I received a database error (not a confidence building sign). When that finally was fixed, I was all set to buy the product. Then, at the very last stage they pointed out the product wouldn’t be shipped until November 25th. What a waste. I think most retailers don’t even think about their customers expectations most of the time.