VCs Looking For PR

from the how-about-performance? dept

More and more VC firms these days are looking to hire PR firms to better brand themselves. A few of the venutre capitalists that I know have been doing this for a couple of years now and it has been very good for them. They’ve done a much better job getting their name out there, and in return, found much better companies to invest in. Of course, I always get a little worried about companies that rely too much on PR, and not enough on being a fundamentally good company. If the VCs can strike a good balance, then it makes sense. Of course, a lot of VCs tend to lean towards being extreme.

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