What Happens Now in the Mobile Phone Market
from the an-in-depth-look dept
News.com has an in depth report as they look at what’s happening in the mobile phone market. They compare it to the PC market where it’s becoming a “replacement” market. That is, they used to be focused on getting people to buy their first phone, using all sorts of promotions and deals. Now, however, many people are coming back for new phones, and the market is maturing. The question, though, is what type of phone people will buy as a replacement. Will they stick with their current brand? Will they purchase one of the new phones with lots of features? Do they just care about battery life and the size of the phone?