The Power of Persuasion
from the getting-people-to-check-out dept
It takes persuasion. There have been enough studies done showing that lots of online shoppers abandon a shopping cart at the end of the checkout process, but no one’s really figured out why. A new study suggest that companies need to work to put the buyer in a buying mood via the power of persuasion. Just what we need: peer pressure on the internet. As my friends know, I’m terrible at making big purchase decisions. It often takes my friends bugging the hell out of me until I finally make a big purchase, so I can see why this might make sense.