Breaking Bulk with Ad Sales

from the not-a-bad-business dept

While people still debate whether or not ad banners are effective or not, some companies have found that it costs a ton to get your banners on any major site. The problem is that you often need to buy a huge chunk of advertising to get it. A new company is buying up large chunks of advertising on major sites at bulk rate prices and then reselling smaller chunks of that to small businesses who couldn’t afford to do the bulk buys themselves. Not a bad business, if it works. It really depends on how effective small businesses think those banner ads are, though.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...