McDonalds Starting a Dot Com?
from the bigmac.com dept
Ever since Accel funded Wal-Mart to move more towards being a dot com, they’ve apparently been swamped with proposals from big bricks and mortar stores. Now they’ve done a deal with McDonalds to create “eMac Digital”. It’s not entirely clear what eMac will do, but it has something to do with helping food companies move into the online world from a B2B perspective. Simple, right? I’m sure there’s more to it, but it sounds like a publicity getter, where the business plan is still in development.