eBay Paying Protection Money to AOL

from the new-business-models dept

Businessweek has a very good article about eBay’s latest deal with AOL. I had made fun of it at the time, because it seemed silly. eBay paid $75 million to AOL to create a co-branded auction site – as if AOL users couldn’t find eBay on their own. This article suggests that the money was really “protection” money to keep AOL out of the business of creating their own auction site. The article then goes on to discuss why this was a bad move. Definitely worth the read.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...