Borders Adds Online Kiosks in Stores
from the it's-about-time dept
So Borders finally realized that there’s value in linking their brick-and-mortar stores to their online store. Of course, this comes well after their online store has been completed destroyed by competitors. The surprise is that Barnes & Noble didn’t think of this first. I wonder, though, how effective it will be. I think there are plenty of ways to tie the two together, but just throwing a kiosk in the corner, probably isn’t enough.
