I had been wondering the same thing - I'd write lucid, on point, pro or con anaysis; what they keep posting are half brained, cannabis-like influenced responses - and mine would not appear. Now, together with what you observed, it seems that the WWW is entering a delusional stage, where slight of hand, smoke, mirrors and 'reality is what you can make people believe' is becoming the 'new manipulated reality'.
Google drives traffic to sites which have advertising and ad revenue of their own. If anything Google should charge for the indexing service they provide, but they don't because their overhead is covered by advertising with Google's search results. What Google and other search engines might do is call Murdoch's bluff by NOT indexing Murdoch sites, and then we shall see what happens... Somewhere above is mentioned that print news is 18 hours old and with search engines constantly crawling news sites, we often get news that is seconds old and everyone benefits, Murdoch, search engines and the viewing public. It WORKS and that's the way it should be.