There are people in Alaska who would disagree that a trip to Kodiak amounts to exile. There are also people from all over the lower 48 who pay big bucks to travel to Alaska and check it out. For most of them, it's the trip of a lifetime. Left to his own devices, it might never have occurred to Pitbull to travel up here, but he'll see some world class wilderness beauty, meet some neat people, and thrill Kodiak's rap fans - however few or many of them there are. And Walmart probably gets some good karma out of the deal, which they definitely can use. I think the whole thing is a hoot.