That ARS technica post on ad-blocking was 1,101 words that added up to what some people (not me, you understand) might say was impressively specious - if not downright fallacious - reasoning, with begging thrown in for good measure and all intended as an attempt to substantiate an otherwise unfounded and insubstantial POV whilst at the same time attempting to twist the arms of the reader into conceding to that POV.
Some people might particularly like the implicit and powerful threat "We've done a test and you know what? If you don't unblock our ads, then we'll...we'll jolly well *take our toys away*, and boy! - will you be sorry then! Try to read our site then, sucker!"
Those people might go on to add that whatever content they wish to appear on their PC monitors, what is deserving of their finite cognitive surplus and what they wish to pay for with their finite and hard-earned cash is largely up to them and that no amount of coercion or implied threat is going to alter that, so get lost.