The second challenge is exactly why developing for one specific device is bad; you limit the audience and have to develop separate products for each device.
A cross-platform 'magazine' would solve this; and what better than the web.
So many 'Apps' could of easily been instead developed as a web-based application, simply optimised for mobile browsing and enjoy users from any device.
The way Google behaves may affect whether the query string is sent, but its still your browser that chooses to send the referrer header; you could configure it not to send the header.
Its not. However it is still sent to the resultant page by your browser when you click a link.
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