LMAO. Google deserves whatever it gets just on principle alone. Crawling into bed with the NSA and pretending a 3 letter agency has more know-how to stop Chinese hackers is a pathetic smokescreen for what the real reason is behind the partnership.
Is it really necessary? Of course it is. Google has very deep pockets. A poke in the ass along the lines of a major settlement will remind them not to be so careless the next time they roll out something as asinine as Buzz.
The BMI clearly lives in SGA la la land, but that being said, the business owners' clearly lied about following atty advice because no atty with a law degree and license to practice would ever recommend NOT answering a complaint. Not even in Arizona. The owners made a bigger mess of the situation that could have been avoided had they not blown off the complaint.