Not so fast on Rep. Gohmert. Sure, somehow Google has brainwashed us all to trust them, and their stats on our ad's activity, even though we never actually see the context in which they run our ads (Direct mail at least has Postal bill).
We blindly accept that our ads are running (Google calls these impressions). Only when someone actually clicks through (CTR) do we start getting feedback, and then we know for certain when someone buys. Pre-click ads may or may not be free.
Congressman Gohmert has (purposefully/inadvertently?) forced us to confront the unpleasant fact that we are are blindly trusting Google to run your ads, and then subsequently taking it on faith when Google reports back that they did -- a nice business model, if you can get it.
Maybe Google can explain to us and Rep. Gohmert how paying customers verify that the ad impressions truly happened, and are not some kind of slick stored procedure in a fantasy database.
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