The Global Wildlife Center is part of the Global Wildlife Foundation which is a public charity. Their IRS Form 990 (a charity's version of a tax return) is a public document. Checking the 2011 Form 990 (the 2012 isn't online yet) reveals the directors, officers and key employees. And Ken Matherne isn't listed. He may have formed this entity, but he isn't listed as having any power there.
So my friend wants to buy a snowblower and asks me which one I suggest. I go online and look at the various models at the various stores. I find good ones at Home Depot and at Lowe's. Guess which link I'm going to send to my friend?
Maybe Lowe's Marketing should have a talk with Lowe's Legal Department.