1. Get you and a friend to join forces. Agree to keep everything extremely squeaky clean. (No lobbyist, etc.)
2. You run for congress and win. Your friend gets into the FBI.
3. Your friend wiretaps all the other members of congress, their wives, friends, business associates and stuff.
4. You recount all the sordid deals on the house floor and motion to impeach every single house member.
I don't think that this actually relates to mom & pop stores that are giving away free iPads for every gun purchased or something. I think this actually relates to major Retailers, such as Best Buy(tm)(r)(c), Sears(tm)(r)(c) and others(tm)(r)(c).
Most likely, the prince currently known as Steve Jobs(tm)(r)(c), is wanting to always elevate the price point and value point of the product. He probably was yelling at someone that a free iPad seemingly devalues the product, as does any other kind of promotion in his(sm) mind. So in a vain (valiant?) effort, he's going to try to stifle competition and continue to use and enforce copyrights, trademarks and other blunt instruments on the consumers of his products.
After a while, folks are going to get headaches (like they did on Blackberries) and go to other places where there is more freedoms.