I grew up in a communist country (Romania), and I have the same experience: nobody believed the government. When, after 1990, we started getting information from the west, I was shocked to discover that Americans DO believe their government's propaganda. I have yet to personally meet one who doesn't. (Yes, I read blogs from people who clearly don't, but I haven't yet met one in real life.)
Hell - anecdote time. My former boss emigrated to the US from Ukraine (then the Soviet Union) when he was six. I asked him "you're Russian, how the hell can you trust the government?". He said the US government was different. What can you say to that?
While trademarks have a bit of merit in a sane legislation, the injured party here is the customer: he is the one who might be duped by the name. Someone who buys a Louis Vuitton knockoff knows that he's buying a knockoff and is fine with it; it is insane to allow LV to prevent that transaction on the grounds that it helps the customer. Same thing here: if someone buys a "The Oatmeal" greeting card while wrongly believing he bought a "Oatmeal Studios" one can show actual harm, instead of the alleged potential harm this suit is trying to prevent.
I love how pro-copyright morons train people to ignore the thing. Nobody is going to pay any attention to the threat of paying 5 years in federal prison for copying a book; it's just not a credible threat.
I don't know about England, but I know for a fact that in Romania it is legal to download movies and music (and illegal to upload). I know that because I've been hit with a $7K fine by the BSA, for illegal software... but the police specifically told me they can't do anything about the movies and music I had on CDs (that I wrote myself), because they can't prove I had given them to anyone else.