I have managed not to buy a single textbook from my University in several years. I just take my book list when it's released and search the ISBNs online. I usually save at least $200 on a full semester. And even if I keep them rather than selling them back, I come out ahead of those that bought from the campus bookstore.
I agree that people get overly-offended by team names in general, but Blackhawks and Seminoles are specific tribe names and Braves are warriors. "Redskin" is just an old, general expression for all Native Americans that is considered insensitive. Like how lots of old people use "coloreds."
I admit, I don't know much about him or even the Nobel Peace Prize, but anything that causes oppressive governments to spend more effort censoring media (thereby calling attention to themselves) has to be a good thing. Hopefully this will draw more negative attention.