There is competition and the big boys are not happy as they losing each time they compete with them. The ISP works thru the electric coops and is the fastest growing ISP in the country. They are trying every method to stop them and they can't stop them as electric coops fight for them. Cable and telecoms have to go into negative income wherever they go and they have to abandon their plat and equipment and sell for scrap. You should understand this is happening in rural America and they are getting a better system then the cities and suburbs in rural America of Internet and communication. So your explain is no longer valid and they are also the biggest consumer of bandwidth in the country. They are major users of their own VoIP and Vonage and Netflix has almost 90 percent of their business with this ISP. Get use to the fact that rural America can compete with the cities and suburbs as they have the Internet and communication required and as much as they need from this ISP. It is a new world out there which was not mention.
You have to remember that Netflix saw that there was one ISP growing very fast and believe in net neutrality and could handle the bandwidth they needed for their movies. This was group they are for and were not caring about the other ISPs as this one had the number of customers and worked with them to get the bandwidth to the customers. So this was good business as they saw this ISP doing what they want and didn't care about the amount of bandwidth the people were using as most ISPs in the US. This where 80 to 90 percent of their bandwidth goes to and they don't care about the other ISPs as they have more then enough business from them. So they also spent the money to make the system with heavy demands of it. Even Google has trouble meeting the requirements of this ISP. So the bottom line they saw the growth of this ISP and they decide to work with them and this is also where people are cutting the cord for satellite and cable and going pure Internet.