I think the point of the article was more about the fact that you could sell a Big Mac simply by making it the same way. The difference is that you couldn't call it a Big Mac because the name is trademarked. Nobody could stop you from making a hamburger exactly the same way, but you might be hardpressed to do so in cases where "secret" ingredients are used.
Re:
I think the point of the article was more about the fact that you could sell a Big Mac simply by making it the same way. The difference is that you couldn't call it a Big Mac because the name is trademarked. Nobody could stop you from making a hamburger exactly the same way, but you might be hardpressed to do so in cases where "secret" ingredients are used.