Thanks for this great article. I wanted to know about musicians that go new ways. Your examples are fantastic. In the end it is just about delivering exceptional quality in the product and care about your community/customer/fan. Quality and care. And the funny thing is this goes for any kind of business. Many big businesses are loosing because they don't give a flying f*ck about their customers. They are too greedy. Greed will not work in the long run. Many small and big businesses are winning because they show that they care and creat great value for the customer.
Major labels by default are indredibly greedy and also by default don't care about the fans or good music. They care about profit and are totally disconnected from the product. That stopped working and I am so glad. I love the new opportunities that come with this shift.
More power to the artist! Go out there, connect and crush it!