Nope, Baer created a very primitive console that was designed in a sneaky way (the console had all the games inside; cartridges merely unlocked them) and marketed in a very stupid way (punters thought the console only worked with Magnavox TV sets).
Atari took it to the arcades. Believed in it, bet big, and won.
If it's got the rings in its logo it's somewhat problematic, but I'm waiting for the day that the World OC or what-it's-called descents in Greece and tried to shut down all the places that use "olympic" in their names. You see, the Olympics did get their name, after all, after a small place called Olympia. "Olympic" doesn't automatically mean "olympic games"!
And not only that. Contracts on everything you can think of are based on those ratings; a switch of rating triggers different clauses, so that the trashy opinion of an agency has very real repercussions everywhere from financial shenanigans to the main street.
The article is very simolistic...
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