I just happen to think it would be smarter business to wait till your competition has actually taken themselves out of the game before advertising yourself as an alternative, otherwise the competition "may" notice how stupid they are being and not destroy themselves.
also of course, what was said about shareholders of reuters also owning large parts of ap is probably true too
what would happen if google just stopped linking to any of the the publications that dont want them to. I imagine if they did, those sites advertising revenue would drop dramaticly. Sometimes you just have to prove your point.