"I'm also offering a custom-cover package for people running events or giveaways: for a setup fee (I'm thinking $300, but that's not fixed in stone), I'll sell you as many copies at Lulu's cost as you'd like with your own cover on it."
I think this is an excellent idea! He should offer it to everyone. I could certainly imagine myself stumping up some extra cash to get my favourite novels in a customised cover, even if I already own the original.
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