I believe Netflix still uses the Amazon data center. They could easily copy their stuff to a data center down-under and all the cross-pacific bandwidth issues go away. The content is fairly static (written only once) so making a copy in Australia isn't the problem.
IN an attempt to bring this conversation back on topic - what impact does this have on the Costco/Casio decision a while back? IIRC Casio sued Costco for selling watches that were meant ( & priced) for the European market. Casio claimed (and won) that Costco was infringing because of a small logo on the udnerside of the watch.
Not sure any more if that was Copyright or Trademark but I thought it applied here.