Has anyone actually looked at the advertising rates for movie theaters? The absolute minimum is $401/day PER COLUMN INCH! (See http://www.washingtonpostads.com/adsite/_res/files/managed/09083%20Movie%20distr.pdf)
Assuming that AMC uses 6 column inches for one theater, that's $2406 per day per theater. Assuming movie tickets are $10 each, they would need to lose more than 240 people per day in EACH THEATER to consider advertising in the Post again. I just don't see that happening. Perhaps the Post should consider lowering their rates to keep with the digital times. :)
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