From Dow Jones Customer Service, "...We do understand that an increase from $149.00 to $441.48 is quite substantial.
Unfortunately, the rising production costs we have experienced did affect your renewal rate."
I've been a long time fan of the WSJ but have decided to let my subscription run out. I find it offensive that existing customers are rewarded by paying three times the rate of new customers. I get introductory fees but 300% price increases cannot be a good retention model.
I think the name "Anonymous Coward" says it all and the morning humor has been fun to read as I drink my coffee. I think what Mike has laid out transcends the music industry well. I've enjoyed following the experiment, and have my staff thinking about its application. So, I'd like to offer a pragmatic thank you for getting many of us thinking more broadly!
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