An important scientific innovation rarely makes its way by gradually winning over and converting its opponents. What does happen is that its opponents gradually die out, and that the growing generation is familiarized with the ideas from the beginning.
One beer brand had an exclusive deal. So another one shipped in a bunch of women in with a very orange dress (seeing that this was done during the a match involving the Dutch) with their logo on the back.
The amount of free exposure they got when that group got arrested for showing that logo on T.V. during the match.
Ambush marketing, maybe not that ethical but damn fun to watch (if properly executed).
There are more things that play then just the dislike of big (the American part not so much if you check the cases that the EU anti-trust commission managed).
Google has has around a 90% market ratio around here (the EU).
What are considered monopoly practices is different between the EU and the USA.
Then there are the newspapers who want a piece of the Google pie.
Also the shenanigans with Streetview slurping WiFi data hasn't been forgotten.
And a few more of minor quibbles like those last two.
That said I do expect them to find that Google hasn't abused it's position if the commission decides to investigate.
Not just Ireland. The best example here in the Netherlands. A referendum on the EU constitution. It was rejected despite the propaganda (and very clear bias towards yes on instruments that were supposed to help clarify what would be the best vote for people).
My comment at the time, due to previous experiences, was making a bet on how long it would take before it would be reintroduced as a government only vote. Nobody I knew would take the bet. Which I, most likely, would have won since it was only 2 weeks after the time I said they did exactly that.
Europe is not a democracy, it isn't a republic it isn't a federation. It is some form of an oligarchy with institutions like the parliament and the different committees as smokescreen/camouflage to hide this fact
What about the: "This is a single player game for which we require you to be online all the time so we know you are not a filthy pirate or we'll cripple it"-DRM.
Oh and to justify this we tack on some online interaction.