It's easy to see where Kellogg's obtains its inspirations, given its years-old marketing association with Disney. I can see the Disney storm-troopers encouraging Kellogg's to go for this (the same way Disney completely usurped the story of Pocahontas...and, uh, anyone remember "Song of the South"??), over a few friendly lines of coke. These Disney bastards have no respect for anything not contrived to make a profit, especially if its older than 25 years or so.
Whaddaya expect from a company where kissing ass takes precedence over any kind of competence or efficiency? Gangs of idiot Amerikans worship Disney as if it were some great horned devil-god, so Disney can do no wrong, even when it can do nothing right...thus the inevitable survival of the brand.