I really think that they are missing a huge opportunity.
Sharing content is making folks feel important, expert even. Social games thrive on this peer based "leaderboard" status.
Gamify the way people experience the news. We can combine sharing the news, in any format, with proven games dynamics and incentives.
There are many ways to do this and make it so content is digital goods that players must have or sponsors provide for free. Make the sponsorship part of the experience and not just an extraneous banner.
Global Innovation Game (GiG) is enabling players to share content in the context of worldwide news events. It's the stock market for the global ideas economy. Check out GiG's market and see what your solutions are worth.
As long as there are bad guys there will be "good" guys trying to find them and "bad" guys trying to evade being found. The government really doesn't have enough money, time or resources to care too much about your personal details. Are you really that important? The biggest comedy of our ages was "Enemy of the State." It is not difficult to manage multiple social media accounts but they are just now getting around to doing this?! What kind of data are they really going to get with this approach. If they friend you what's the big deal? Why are you sharing personal details with strangers anyway? Let's get serious and spend some time having fun in Global Innovation Game (GiG)on Facebook (http://apps.facedbook.com/globalinnovationgame). You can share your ideas and see how they impact the world. I hope to lure thousands of "sock puppets" in and pick their collective Muppet brains on how to solve the real challenges our world faces.