In my recent syndicated column I linked to this article and I hope the readers read all the great comments. Feel free to pick apart my proposed solution to folks - How To Hide Your Password In Plain Sight. http://bit.ly/MlR3It
I linked to this article in my syndicated column about 1000 Loyal Customers, great information. The discussion's comments are nearly as valuable as the content itself. Musicians are a bit different than an organization but still useful to read. http://bit.ly/9NrJrg
I understand the point from Mattel's perspective. But isn't the precedent well established on the web with Viacom's suit against YouTube, among many other corporate infringements.
There is one aspect that we might all be missing, the PR aspect. Both companies are getting a lot of mileage out of this right now, and down the road they can still settle.
My guess is a revenue share of some sort would make a lot of sense. Licensed products is a pretty established long-term way to turn your property into alternate revenue streams. (See Star Wars)
Used this example...
Just used the 12345 example in my syndicated column Techlife - How to Hide Your Password In Plain Sight - http://bit.ly/MlR3It
Care to weigh in on if it's strong enough?