It's time for a real knock-down drag-out fight with the copyright pros, and it's not going to happen until the average person feels the pain. Let them enact any crazy thing they want, then watch people find a million ways around it.
The problem with your point of view is that presupposes that the inventor of a technology can anticipate the uses to which it will be put, and take action to prevent the "bad" ones. In fact, it is rare that an inventor is able to guess the future path of his/her work. The guys who developed a resilient network for military communications, for example, had no way of knowing it would become a global network where just anyone could post comments. It's not their fault they never put in a "troll filter". ;)
There's no excuse for LucasFilm. However, it's worth pointing out one big advantage to Verizon for their license: they can legitimately play up the "Star Wars" connection in their advertising. That might be worth a fair chunk of change all by itself.