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<title>Techdirt. Stories filed under &quot;wilco&quot;</title>
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<image><title>Techdirt. Stories filed under &quot;wilco&quot;</title><url>http://www.techdirt.com/images/td-88x31.gif</url><link>http://www.techdirt.com/</link></image>
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<pubDate>Thu, 5 Apr 2012 13:02:00 PDT</pubDate>
<title>Wilco Continues To Get The Internet</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120322/03175618196/wilco-continues-to-get-internet.shtml</link>
<guid>http://www.techdirt.com/articles/20120322/03175618196/wilco-continues-to-get-internet.shtml</guid>
<description><![CDATA[ We talk about all sorts of artists who really seem to "get" the internet, and how it can be used for good, rather than something to freak out about.  It's worth noting that the band Wilco really was one of the earlier ones to embrace the internet in all sorts of ways, going all the way back to 2002, when the band's label (a Warner Music subsidiary) "rejected" its album <i>Yankee Hotel Foxtrot</i> and dropped the band.  It gave the band the rights to the rejected album... and the band responded by streaming the entire thing live on its website.  Today that's nothing special.  A decade ago that was a pretty big deal.  Eventually the album was released and became the band's best seller.   We also wrote about them back in 2004, when the band had a <a href="http://www.techdirt.com/articles/20040402/148241.shtml">cool reaction</a> to an album leaking online before its release date.  Rather than freaking out, the band said that it's something inevitable and not a problem.  Later that same year, frontman and founder Jeff Tweedy <a href="http://www.techdirt.com/articles/20041115/090255.shtml">explained a philosophy</a> that will sound quite familiar to folks reading this site:
<blockquote><i>
A piece of art is not a loaf of bread. When someone steals a loaf of bread from the store, that's it. The loaf of bread is gone. When someone downloads a piece of music, it's just data until the listener puts that music back together with their own ears, their mind, their subjective experience. How they perceive your work changes your work. Treating your audience like thieves is absurd. Anyone who chooses to listen to our music becomes a collaborator. People who look at music as commerce don't understand that. They are talking about pieces of plastic they want to sell, packages of intellectual property. I'm not interested in selling pieces of plastic.
</i></blockquote>
Anyway, I was just catching up on some podcasts, and listened to an episode of The Nerdist Podcast in which <a href="http://www.nerdist.com/2012/02/nerdist-podcast-wilco/" target="_blank">they interview Jeff Tweedy</a> (bonus geek points: Wil Wheaton joins the Nerdist crew for this one) and they have a good discussion on some of his thinking on these subjects.  Wheaton actually brings up the whole <i>Yankee Hotel Foxtrot</i> story, and how the band's decision to put it online like that made him, as a fan, feel <i>invested</i> in the band's success because it was so <i>kind</i> to its fans.  That lets Tweedy again make some key points that we've talked about here for a while, but it's always great to hear a successful musician saying similar things:
<blockquote><i>
I'm happy with the amount of goodwill that seems to exist between us and our audience.  I can only guess as to why that exists, and I've never been in a band where that didn't exist.... We have our collaborators and our patrons, who come to see us play, and I feel like we treated them as patrons of the arts and collaborators.
</i></blockquote>
And as for the decision to release YHF online for streaming, he first notes that there was no one around to tell them it was a bad idea. It was just a "practical" decision:
<blockquote><i>
We needed to get out on the road, because that's how we make money -- we don't make money off of records.  So our business model, if you want to call it that... we support ourselves on the road.  And having our new record done and wanting to play those songs just meant, well, let's let people hear them so they'll know what's up.  And it'll be more fun to play those songs for everybody....
<br /><br />
We just can't look at it as any individual thing is how we're going to be supported by anybody.  If they get one record free, they might buy another record.  If they get one record free, they might come see the show or they might buy a t-shirt at the show... For us, we've managed to keep our heads above water by not focusing on "the lost sales" but by focusing on the people who are there and are supporting us.
</i></blockquote>
It's an attitude that has worked well for the band for at least a decade, and seems to work for many others as well.  It still amazes me that so many others in that business tend to see their fans as criminals and don't make any effort to treat them right at all.<br /><br /><a href="http://www.techdirt.com/articles/20120322/03175618196/wilco-continues-to-get-internet.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120322/03175618196/wilco-continues-to-get-internet.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120322/03175618196/wilco-continues-to-get-internet.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>always-nice-to-hear</slash:department>
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<pubDate>Thu, 14 May 2009 11:48:00 PDT</pubDate>
<title>Wilco Shows The Entertainment Industry How To Respond To A Leak</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090514/1056254883.shtml</link>
<guid>http://www.techdirt.com/articles/20090514/1056254883.shtml</guid>
<description><![CDATA[ Last month, when the work print of the movie <i>Wolverine</i> leaked online, the studio 20th Century Fox went ballistic, sending out all sorts of threats and getting the FBI involved.  We had suggested that if they had taken a different approach, they could have turned the leak into something beneficial.  Our suggestion was to make the following statement:
<blockquote><i>
Hey Wolverine fans! We know that you're all looking forward to the release of the movie next month. We're excited too! By now you may have heard that an early totally unfinished version has been leaked online. It's missing a whole bunch of stuff -- including some amazing special effects -- and honestly, this version isn't a finished product at all. We think you'll get a much better overall experience by waiting for the full finished product, but we certainly understand that some of you just can't wait (trust us, we feel the same way!). If that's the case, please, feel free to check it out, but please remember that this isn't even close to the final version. If anything, think of this as a "behind-the-scenes" peek of just what a movie looks like before all the real "movie magic" gets put in there. If you do check it out, we hope you'll join us May 1st to check out the finalized version as well on the big screen the way we intended for you to see this awesome movie. It's just a month away! 
</i></blockquote>
And, of course, we had people from the movie industry tell us we were crazy (some funny emails from the movie studios, actually), and that such a plan would never work, and how could they <i>not</i> call in the FBI and threaten legal action.  Apparently, my suggestion was the dumbest thing ever.
<br /><br />
And... yet... when others actually do something like that, it appears to be working.  Reader mikez points us to the news that the band Wilco discovered that its upcoming album has been leaked online, so they put up <a href="http://beta.wilcoworld.net/records/thealbum/index.php" target="_new"><i>their own</i> streaming version</a> of the album for all to listen to and <a href="http://www.nme.com/news/nme/44643" target="_new">released the following statement</a>:
<blockquote><i>
"Well  we made it nearly a month with copies of Wilco  the album  floating around out there before it leaked. Pretty impressive restraint in this day and age. But the inevitable happened last night. Since we know you're curious and probably have better things to do than scour the internet for a download  though we do understand the attraction of the illicit   we ve posted a stream of the full album...Feel free to refer to it as  wilco  the stream   if you must."
</i></blockquote>
See?  Turns out it's not so difficult.  And, while 20th Century Fox was getting slammed left and right for its actions, Twitter this morning is abuzz with people talking about how awesome the new Wilco album is and how excited they are that it's coming out.<br /><br /><a href="http://www.techdirt.com/articles/20090514/1056254883.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090514/1056254883.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090514/1056254883.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>see?-not-so-hard...</slash:department>
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