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<title>Techdirt. Stories filed under &quot;trademarks&quot;</title>
<description>Easily digestible tech news...</description>
<link>http://www.techdirt.com/</link>
<language>en-us</language>
<image><title>Techdirt. Stories filed under &quot;trademarks&quot;</title><url>http://www.techdirt.com/images/td-88x31.gif</url><link>http://www.techdirt.com/</link></image>
<item>
<pubDate>Fri, 1 Feb 2013 05:33:39 PST</pubDate>
<title>One Of The Funniest S#*$r B$@l Ads You'll See This Year Makes Fun Of NFL Trademarks</title>
<dc:creator>Timothy Geigner</dc:creator>
<link>http://www.techdirt.com/articles/20130131/12204721842/one-funniest-sr-bl-ads-youll-see-this-year-makes-fun-nfl-trademarks.shtml</link>
<guid>http://www.techdirt.com/articles/20130131/12204721842/one-funniest-sr-bl-ads-youll-see-this-year-makes-fun-nfl-trademarks.shtml</guid>
<description><![CDATA[ It&#39;s almost that time of year again, when many of us lesser beings will gather together to watch super-human men on all manner of PEDs and <a href="http://sportsillustrated.cnn.com/nfl/news/20130130/ray-lewis-deer-antler-spray/?sct=uk_t2_a8">deer antler urine</a> sprays smack each other around while an oblong leather ball sits somewhere in the background. We'll leap for the pizza and chili like salmon during mating season while, between whistles, obligatory <a href="http://www.techdirt.com/articles/20120206/10505917670/nfl-issues-takedown-chrysler-super-bowl-commercial.shtml">commercials</a> with Avatar-like production budgets glow at us. That's right sports fans, it's [editor redacted] time!<br />
<br />
Wait, hey! What the hell? I said it's [editor redacted] time! Oh, come on. I can't say [editor redacted]? Fine, what about a euphemism, like [editor redacted]? No, can't say that either? Maybe [editor redacted]? Damn it, this is <i>stupid</i>. I'm talking about something that rhymes with "Pooper Hole" (heh, got you, editor!).<br />
<br />
Fortunately for our entertainment sensibilities, Samsung decided this year to combine a distaste for trademark stupidity and our concept of advertising being content in this gem of a spot.
<center>
<p>
<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/pzfAdmAtYIY" width="560"></iframe><br />
<span style="font-size:10px;">Pictured: million dollar passive aggression</span></p>
</center>
<p>
<br />
Yes, Samsung has decided to do a game-that-shan't-be-named commercial making fun of how the NFL is overly aggressive with their trademarks. I'd call Seth Rogen and Paul Rudd's delivery "brilliant", but that'd be like referring to Natalie Portman as "mildly attractive", and even I have some damned sense, people. The NFL likes to toss around a great deal of words and pretend like they're true even when <a href="http://www.techdirt.com/articles/20120202/04205917638/hey-advertisers-stop-believing-nfls-lies-about-trademark-law-call-super-bowl-super-bowl.shtml">they're not</a>, especially when it comes to trademarks. This spot uses the absurdity of it all to highlight how aggressive they are. Maybe it will even open up an eye or two to the silliness of the ever-growing <a href="https://www.google.com/url?q=http://www.techdirt.com/blog/%3Ftag%3Dpermission%2Bculture&sa=U&ei=xdMKUcbBA8PfrAG1joGIBQ&ved=0CA0QFjAC&client=internal-uds-cse&usg=AFQjCNHIHZ2SZRlPxm2fbp8Gh9s2cmtgNw">permission culture</a>.
</p><br /><br /><a href="http://www.techdirt.com/articles/20130131/12204721842/one-funniest-sr-bl-ads-youll-see-this-year-makes-fun-nfl-trademarks.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130131/12204721842/one-funniest-sr-bl-ads-youll-see-this-year-makes-fun-nfl-trademarks.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130131/12204721842/one-funniest-sr-bl-ads-youll-see-this-year-makes-fun-nfl-trademarks.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>big-game-or-whatever</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130131/12204721842</wfw:commentRss>
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<pubDate>Tue, 20 Mar 2012 07:06:46 PDT</pubDate>
<title>Free 3D-Printable Kit To Connect Different Toy Construction Sets Released -- But Partially Blocked Due To Patents</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/innovation/articles/20120319/13291118161/free-3d-printable-kit-to-connect-different-toy-construction-sets-released-partially-blocked-due-to-patents.shtml</link>
<guid>http://www.techdirt.com/blog/innovation/articles/20120319/13291118161/free-3d-printable-kit-to-connect-different-toy-construction-sets-released-partially-blocked-due-to-patents.shtml</guid>
<description><![CDATA[ I've been hearing about this project for a few months now, and I'm excited to see that it's finally been released.  <a href="http://fffff.at/" target="_blank">F.A.T. Lab</a> and <a href="http://www.sy-lab.net/" target="_blank">Sy-Lab</a> have officially <a href="http://fffff.at/free-universal-construction-kit/" target="_blank">released their Free Universal Construction Kit</a>, a set of 3D printer instructions for creating nearly 80 awesome "adapter" bricks that let you connect ten (sort of) popular children's construction playsets:
<center>
    <iframe src="http://player.vimeo.com/video/37778172?byline=0&#038;color=ffff00" width="400" height="300" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>
<br /><br />
<a href="http://imgur.com/OksAb"><img src="http://i.imgur.com/OksAb.png" width=560 /></a>
</center>
Included are connectors between the following sets: Lego, Duplo,  Fischertechnik, Gears! Gears! Gears!, K&#8217;Nex, Krinkles (Bristle Blocks), Lincoln Logs, Tinkertoys, Zome, and Zoob.  There's also a giant universal adapter block.  I'll admit I'm a bit disappointed that Megabloks didn't make the cut, as my son tends to go back and forth between those and Duplos.  If you want them, they're <a href="http://www.thingiverse.com/uck" target="_blank">available at Thingverse</a>, though you'll obviously need a 3D printer to actually do anything with them.  Here are some of the photos they've put up of the kit in action:
<center>
<a href="http://imgur.com/4Klkp"><img src="http://i.imgur.com/4Klkp.jpg" /></a>
<br /><br />
<a href="http://imgur.com/8b9eY"><img src="http://i.imgur.com/8b9eY.jpg" /></a>
<br /><br />
<a href="http://imgur.com/kz2vD"><img src="http://i.imgur.com/kz2vD.jpg" /></a>
<br /><br />
<a href="http://imgur.com/VD8GO"><img src="http://i.imgur.com/VD8GO.jpg" /></a>
</center>
The general idea is really cool.  Kids don't care if Lego and Tinkertoys come from the same company.  They want them to work together nicely.  That's part of the fun of tinkering.  But, of course, the toy companies want to "control" the market and pretend that only their toys exist.  Acknowledging anyone else's toys is seen as a mistake -- even though it actually <i>adds value</i> to the toys by letting you <i>do more</i> with them.  In the past we've seen Lego, in particular, be particularly aggressive in trying to <a href="http://www.techdirt.com/articles/20081112/1854512813.shtml">lock out competitors</a>.
<br /><br />
Of course, that raises the big question: what about intellectual property law with this offering?  The non-commercial nature of it likely protects them against trademark issues, though it does seem silly that actually offering such <i>useful</i> connector blocks for <i>sale</i> might put you in legal hot water.  Either way, I know the guys who put this together spent a <i>ridiculous</i> amount of time exploring the different legal issues involved here, and have put up a detailed discussion on them -- with a clear recognition that even after being as careful as possible to not infringe on anyone's rights, they still have to note:
<blockquote><i>
Some may express concern that the Free Universal Construction Kit  infringes such corporate prerogatives as copyright, design right, trade dress, trademarks or patents of the supported toy systems. We encourage those eager to enforce these rights to <b>please think of the children</b> &#8212; and we assert that the home printing of the Free Universal Construction Kit constitutes protected fair use.
</i></blockquote>
Furthermore, they have a pretty full discussion on how the use of IP here is not about protecting rights at all, but about attempting to gain market dominance:
<blockquote><i>
<p>Today&#8217;s manufacturers have little or no intrinsic motivation to make their products compatible with anyone else&#8217;s. Indeed&#8212;despite obvious benefits to users everywhere&#8212;the implementation of cross-brand interoperability can be nearly impossible, given the tangled restrictions of patents, design rights, and trademarks involved in doing so. So we stepped up. The <em>Free Universal Construction Kit</em> is the VLC of children&#8217;s playsets.</p>
<p>As we can see from the example above, <a href="http://en.wikipedia.org/wiki/Interoperability#Interoperability_as_a_question_of_power_and_market_dominance" target="_blank">interoperability is a question of power and market dominance</a>. Most market leaders regard interoperability as an anti-competitive nuisance, a regulatory check on their ambition, or a concession to the whining of lesser players. Quite simply, <em>interoperability is the request of the disenfranchised</em>. And which end-user, in so many ways, is less enfranchised than a preliterate child?</p>
<p>The simple fact is that no toy company would ever make the <em>Free Universal Construction Kit</em>. Instead, each construction toy wants (and indeed, pretends) to be <em>your only playset</em>. Within this worldview, the other manufacturers&#8217; construction sets are just so many <a href="http://en.wikipedia.org/wiki/Elephant_in_the_room" target="_blank">elephants in the room</a>, competing for your attention on the shelves of Toys-R-Us. No longer. The <em>Free Universal Construction Kit</em> presents what no manufacturer could: a remedy providing extensible, post-facto syntactic interoperability for construction toys. Let the fun begin!
</p>
</i></blockquote>
Of course, there's still the issue of patents... and there the folks behind this project also did something interesting.  In that list of supported toys are two -- Zoob and Zome -- that are technically still under patent protection.  To deal with those two, the kit actually <i>does not include</i> connectors to either of those toys.  Instead, both have a pending date, to be released on the day those patents expire.  In other words, progress and the ability to interoperate with those toys must wait until the monopolies expire. Progress is being hindered, not promoted here.
<br /><br />
We've discussed in the past how 3D printing is an <a href="http://www.techdirt.com/articles/20101110/17134211797/getting-ready-for-when-the-industry-tries-to-kill-3d-printers.shtml">upcoming legal battle</a>, as many of the issues that previously arose solely the digital realm will be crossing over into the physical.  We've also noted how The Pirate Bay has already stepped up with plans to offer a place to <a href="http://www.techdirt.com/articles/20120124/03113717519/pirate-bay-introduces-physibles-napster-physical-objects.shtml">share</a> 3D printable plans -- and, indeed, the folks behind this project note that it will soon be up on that site, when it's ready.
<br /><br />
The more you look at this, the more it makes you wonder what else simply <i>isn't</i> being done today due to over-aggressive desire for control via IP laws, rather than recognition that making a product more valuable and useful is actually a good thing.<br /><br /><a href="http://www.techdirt.com/blog/innovation/articles/20120319/13291118161/free-3d-printable-kit-to-connect-different-toy-construction-sets-released-partially-blocked-due-to-patents.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20120319/13291118161/free-3d-printable-kit-to-connect-different-toy-construction-sets-released-partially-blocked-due-to-patents.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20120319/13291118161/free-3d-printable-kit-to-connect-different-toy-construction-sets-released-partially-blocked-due-to-patents.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>think-of-the-IP-lawyers</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120319/13291118161</wfw:commentRss>
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<pubDate>Thu, 23 Feb 2012 14:33:15 PST</pubDate>
<title>Trademark Lobby Wants To Help European Court of Justice Forget About EU Citizens' Rights</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/articles/20120223/04503817847/trademark-lobby-wants-to-help-to-european-court-justice-forget-about-eu-citizens-rights.shtml</link>
<guid>http://www.techdirt.com/articles/20120223/04503817847/trademark-lobby-wants-to-help-to-european-court-justice-forget-about-eu-citizens-rights.shtml</guid>
<description><![CDATA[ <p>It was only yesterday that the European Commissioner Karel de Gucht made the surprise <a href="http://www.techdirt.com/articles/20120222/10201317841/acta-approval-hold-while-eu-commission-asks-eu-court-justice-to-weigh.shtml">announcement</a> that the European Commission would be referring ACTA to the European Court of Justice (ECJ) "to assess whether ACTA is incompatible -- in any way -- with the EU's fundamental rights and freedoms."  Just a few hours after that, there are already signs of panic among ACTA's supporters that the treaty may indeed be incompatible -- and thus dead in the water as far as the European Union is concerned.
</p><p>
Here, for example, is a press release from the International Trademark Association (INTA), in which it makes <a href="http://www.inta.org/Press/Pages/ReferralofACTAtoECJ.aspx">an extraordinary offer</a>:

<i><blockquote>the International Trademark Association (INTA) stands ready to provide any assistance to the Court or other interested parties in order to highlight the positive effects the trade agreement will have on the EU, its economy and its citizens.
<br /><br />
The referral provides an opportunity for interested parties to continue the discussions based on ACTA's text itself, and not the heightened sense of mistrust and misinformation that has proliferated in online conversations.</blockquote></i>

This is wrong on just about every count.  For a start, there have still been no "discussions" about ACTA, despite the fact that public interest groups have been requesting them for years.  And is it any wonder if there is a "heightened sense of mistrust" in online conversations if the governments negotiating ACTA have consistently refused to make key information available to the public?
</p><p>
But most of all it's wrong because the referral to the ECJ is emphatically <b>not</b> an opportunity to have a general chat about ACTA: it's for the EU's most senior judges to consider in detail whether the treaty as negotiated is compatible with Europe's existing laws -- not something a trademark association can contribute much to.
</p><p>
In particular, those judges will be looking at possible incompatibilities with the EU's "fundamental rights and freedoms."  But that, of course, is the last thing INTA wants the judges to think about:

<i><blockquote>INTA hopes that the European Court of Justice will make a considered and quick assessment of ACTA, acknowledge the serious threats that counterfeiting and piracy pose for the EU and provide the necessary clarity to pave the way for consent to the Treaty by the European Parliament and ratification by Member States.
<br /><br />
Counterfeiting and piracy are on the rise and constitute serious threats to consumers, legitimate businesses and innovators. ACTA is instrumental for tackling these issues</blockquote></i>

How the judges are supposed to make an assessment that is both "considered" and "quick" is something the press release doesn't make clear.  But leaving that aside, together with the fact that the referral is purely about rights and freedoms, not commercial considerations, this does highlight an important, if obvious, point: that the principal justification for ACTA remains that it will tackle counterfeiting effectively.  But will it?
</p><p>
The European Commission has put together <a href="http://ec.europa.eu/trade/creating-opportunities/trade-topics/intellectual-property/anti-counterfeiting/">a document explaining the rationale for ACTA</a> that contains the following claim:

<i><blockquote>As Europe is losing billions of Euros annually through counterfeit goods flooding our markets, protecting Intellectual Property Rights [with ACTA] means protecting jobs in the EU.</blockquote></i>

But as I have <a href="http://blogs.computerworlduk.com/open-enterprise/2012/02/acta-update-v/index.htm">explored</a> elsewhere at some length, that makes no sense.  According to the EU's own figures, 99% of those counterfeit goods entering Europe come from countries that are not signatory to ACTA.  The treaty will therefore have no effect on those counterfeits in their countries of manufacture.  And once they get to the EU, fake goods can be dealt with using existing EU laws.  ACTA will make no difference because, as we have been told repeatedly by the Commission, the treaty changes nothing in Europe.  Thus, ACTA will not help tackle that flood of counterfeits inside the EU, nor will it protect jobs there.
</p><p>
Interestingly, when he announced the referral of the treaty to the ECJ, <a href="http://europa.eu/rapid/pressReleasesAction.do?reference=MEMO/12/128">de Gucht used a slightly different argument about fake goods to justify the ratification of ACTA</a>:

<i><blockquote>Intellectual property is Europe&#8217;s main raw material, but the problem is that we currently struggle to protect it outside the European Union. This hurts our companies, destroys jobs and harms our economies. This is where ACTA will change something for all of us - as it will help protect jobs that are currently lost because counterfeited and pirated goods worth 200 billion Euros are floating around on the world markets.</blockquote></i>

But once more, what this skates over is the fact that ACTA will only have any impact on the countries that have signed it -- others, like China, will be able to carry on as before.  So ACTA will only affect a portion of the "counterfeited and pirated goods ... floating around on the world market" -- those that are being offered in ACTA countries.  
</p><p>
The main signatories outside the EU are Australia, Canada, Japan, New Zealand, South Korea, Switzerland and the US, all of which already have relatively stringent laws against counterfeit goods.  So that means that the only places where ACTA might have some effect are Mexico and Morocco, which may be obliged to tighten up their anti-counterfeiting laws. But that on its own will achieve little: as with the counterfeits "flooding" Europe, ACTA will have almost no effect on those "floating around on the world markets."
</p><p>
So not only is INTA misguided in trying to divert the conversation away from the key issue of the EU's fundamental rights and freedoms, its principal argument in favor of ACTA -- that it will tackle counterfeiting in Europe -- just doesn't hold up.  Which leaves us with INTA's parting shot:

<i><blockquote>it is imperative that the EU continues to protect its citizens and uphold its status as a responsible trading partner by joining the other negotiating parties in the international effort to fight counterfeiting and piracy.</blockquote></i>

In other words, if you decide not to ratify ACTA because it undermines civil liberties and doesn't tackle counterfeiting, we'll call you "irresponsible" and other rude names.  
</p><p>
Yeah, that'll work...
</p><p>
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a></p><br /><br /><a href="http://www.techdirt.com/articles/20120223/04503817847/trademark-lobby-wants-to-help-to-european-court-justice-forget-about-eu-citizens-rights.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120223/04503817847/trademark-lobby-wants-to-help-to-european-court-justice-forget-about-eu-citizens-rights.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120223/04503817847/trademark-lobby-wants-to-help-to-european-court-justice-forget-about-eu-citizens-rights.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>is-that-the-smell-of-panic?</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120223/04503817847</wfw:commentRss>
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<pubDate>Thu, 1 Dec 2011 07:41:44 PST</pubDate>
<title>Tobacco Companies Think Their Trademarks Are More Important Than Your Health</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/articles/20111121/11560516864/tobacco-companies-think-their-trademarks-are-more-important-than-your-health.shtml</link>
<guid>http://www.techdirt.com/articles/20111121/11560516864/tobacco-companies-think-their-trademarks-are-more-important-than-your-health.shtml</guid>
<description><![CDATA[ Back in January of this year, Techdirt reported on tobacco companies <a href="http://www.techdirt.com/articles/20110106/03022612548/tobacco-companies-using-trademark-claims-to-try-to-avoid-putting-warning-labels-cigarrettes-cigars.shtml">suing</a> a local Australian importer of their products for covering up part of their logos with a mandatory health warning.  At the time, a spokeswoman for the company involved, British American Tobacco, <a href="http://www.heraldsun.com.au/ipad/tobacco-giant-fuming-over-packets/story-fn6bfkm6-1225980626294">said</a>:
<blockquote><i>
As the matter is currently before the Court, BAT is unable to comment other than to say that this is a further demonstration that we will take all necessary steps to protect our valuable intellectual property.
</i></blockquote>
Given that stance, it will come as no surprise to learn that <a href="http://www.euractiv.com/health/tobacco-lobby-threatens-eu-plain-packaging-news-508891">tobacco companies are now threatening to take on the European Commission</a> as well:
<blockquote><i>
EU Health Commissioner John Dalli will face legal action if he tries to reproduce Australia's plain-packaging proposals for cigarettes in Europe, a tobacco industry representative warned this week.
</i></blockquote>
The approach is the same as in Australia:
<blockquote><i>
One likely focus of attack is intellectual property rights, since plain packaging has a smothering effect on companies' logos and trademarks.
</i></blockquote>
I'd like to think that the word "smothering" was taken verbatim from some tobacco company representative, because it sums up nicely the industry's attitude: that any breathing difficulties or respiratory diseases that you may develop as the result of smoking pale into insignificance compared with the outrageous "smothering" of their logos and trademarks.
<br /><br />
That's a particularly callous attitude, because those logos and trademarks are only valuable to the degree they have been attached to products that have caused death and disease: the "best" brands are those with a track record of selling &ndash; and hence killing &ndash; more people than rival products.  In effect, the tobacco companies are complaining that all their hard work getting people addicted and smoking themselves to death will be wasted if the plain-packaging proposals for cigarettes are implemented.
<br /><br />
The cynical posturing of tobacco firms as the victims in these continuing attempts to undo and avoid the social harm they cause underlines once more how easily intellectual monopolies can be twisted for purposes far from any original justification they may once have had.  <a href="http://www.techdirt.com/articles/20101207/18030712173/nih-wont-let-others-supply-life-saving-drug-even-though-genzyme-cant-make-enough.shtml">Patents can kill</a>: so, it seems will trademarks, if tobacco companies get their way.
<br /><br />
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a><br /><br /><a href="http://www.techdirt.com/articles/20111121/11560516864/tobacco-companies-think-their-trademarks-are-more-important-than-your-health.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20111121/11560516864/tobacco-companies-think-their-trademarks-are-more-important-than-your-health.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20111121/11560516864/tobacco-companies-think-their-trademarks-are-more-important-than-your-health.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>who-needs-lungs-anyway?</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20111121/11560516864</wfw:commentRss>
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<pubDate>Tue, 19 Apr 2011 15:46:24 PDT</pubDate>
<title>Details Of Apple's Lawsuit Against Samsung Revealed; And It's Even More Ridiculous</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/wireless/articles/20110419/08383113960/details-apples-lawsuit-against-samsung-revealed-its-even-more-ridiculous.shtml</link>
<guid>http://www.techdirt.com/blog/wireless/articles/20110419/08383113960/details-apples-lawsuit-against-samsung-revealed-its-even-more-ridiculous.shtml</guid>
<description><![CDATA[ When we wrote about Apple's <a href="http://www.techdirt.com/blog/wireless/articles/20110418/15182213940/apple-sues-samsung-because-galaxy-tab-looks-too-much-like-ipad.shtml">new lawsuit</a> against Samsung over its new phones and tablets looking too much like Apple's iPhone and iPad, the full legal complaint from Apple wasn't yet public.  However, it's now coming out, and the <a href="http://fosspatents.blogspot.com/2011/04/apple-sues-samsung-over-android-based.html" target="_blank">detailed list of patents and trademarks at issue</a> make this seem ridiculous.  While the initial report we saw yesterday showed only design patents, the lawsuit actually covers utility patents, design patents, trademarks and trade dress claims.  Here they are in all their glory, as compiled and described by Florian Mueller:
<ul><i>
<li><p><b>7 utility (<i>i.e.</i>, hardware and software) patents</b></p>

<ul><li><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&#038;Sect2=HITOFF&#038;d=PALL&#038;p=1&#038;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&#038;r=1&#038;f=G&#038;l=50&#038;s1=7,812,828.PN.&#038;OS=PN/7,812,828&#038;RS=PN/7,812,828">U.S. Patent No. 7,812,828</a> on an "ellipse fitting for multi-touch surfaces" (previously asserted against Motorola in an ITC complaint and a federal lawsuit)</p></li>

<li><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&#038;Sect2=HITOFF&#038;d=PALL&#038;p=1&#038;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&#038;r=1&#038;f=G&#038;l=50&#038;s1=7669134.PN.&#038;OS=PN/7669134&#038;RS=PN/7669134">U.S. Patent No. 7,669,134</a> on a "method and apparatus for displaying information during an instant messaging session" (a software patent, presumably infringed by the Google Talk chat client, which I also use on my Galaxy phone and on which this patent may very well read)</p></li>

<li><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&#038;Sect2=HITOFF&#038;d=PALL&#038;p=1&#038;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&#038;r=1&#038;f=G&#038;l=50&#038;s1=6,493,002.PN.&#038;OS=PN/6,493,002&#038;RS=PN/6,493,002">U.S. Patent No. 6,493,002</a> on a "method and apparatus for displaying and accessing control and status information in a computer system" (previously asserted against Motorola in a federal lawsuit)</p></li>

<li><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&#038;Sect2=HITOFF&#038;d=PALL&#038;p=1&#038;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&#038;r=1&#038;f=G&#038;l=50&#038;s1=7,469,381.PN.&#038;OS=PN/7,469,381&#038;RS=PN/7,469,381">U.S. Patent No. 7,469,381</a> on "list scrolling and document translation, scaling, and rotation on a touch-screen display" (previously asserted against HTC in a federal lawsuit)</p></li>

<li><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&#038;Sect2=HITOFF&#038;d=PALL&#038;p=1&#038;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&#038;r=1&#038;f=G&#038;l=50&#038;s1=7,844,915.PN.&#038;OS=PN/7,844,915&#038;RS=PN/7,844,915">U.S. Patent No. 7,844,915</a> on "application programming interfaces for scrolling operations"</p></li>

<li><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&#038;Sect2=HITOFF&#038;d=PALL&#038;p=1&#038;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&#038;r=1&#038;f=G&#038;l=50&#038;s1=7,853,891.PN.&#038;OS=PN/7,853,891&#038;RS=PN/7,853,891">U.S. Patent No. 7,853,891</a> on a "method and apparatus for displaying a window for a user interface"</p></li>

<li><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&#038;Sect2=HITOFF&#038;d=PALL&#038;p=1&#038;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&#038;r=1&#038;f=G&#038;l=50&#038;s1=7863533.PN.&#038;OS=PN/7863533&#038;RS=PN/7863533">U.S. Patent No. 7,863,533</a> on a "cantilevered push button having multiple contacts and fulcrums" (a hardware patent)</p></li></ul></li><li><p><b>3 design patents</b></p><ul><li><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&#038;Sect2=HITOFF&#038;d=PALL&#038;p=1&#038;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&#038;r=1&#038;f=G&#038;l=50&#038;s1=D627,790.PN.&#038;OS=PN/D627,790&#038;RS=PN/D627,790">U.S. Design Patent No. D627,790</a> on a "graphical user interface for a display screen or portion thereof"</p></li><li><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&#038;Sect2=HITOFF&#038;d=PALL&#038;p=1&#038;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&#038;r=1&#038;f=G&#038;l=50&#038;s1=D602,016.PN.&#038;OS=PN/D602,016&#038;RS=PN/D602,016">U.S. Design Patent No. D602,016</a> on an "electronic device"</p></li><li><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&#038;Sect2=HITOFF&#038;d=PALL&#038;p=1&#038;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&#038;r=1&#038;f=G&#038;l=50&#038;s1=D618,677.PN.&#038;OS=PN/D618,677&#038;RS=PN/D618,677">U.S. Design Patent No. D618,677</a> on an "electronic device"</p></li><li><p><a href="http://mobilized.allthingsd.com/20110418/apple-files-patent-suit-against-samsung-over-galaxy-line-of-phones-and-tablets/">AllThingsD displays various graphics from the complaint</a> that relate to those design patents.</p></li></ul></li><li><p><b>Trade dress rights</b></p><ul><li><p>Apple claims to hold "trade dress protection in the design and appearance of the iPhone, the iPod touch, and the iPad, together with their distinctive user interfaces and product packaging." (yes, in Apple's view even Samsung's packaging infringes its rights)</p></li><li><p>Apple asserts its registered trade dresses no.&nbsp;3,470,983, no.&nbsp;3,457,218 and no.&nbsp;3,475,327.</p></li></ul></li><li><p><b>Trademarks (<i>i.e.</i>, 6 trademarked icons)</b></p><ul><li><p><a href="http://www.ptodirect.com/Results/Trademarks?query=%283%2C886%2C196%29%5BSN%2CRN%5D">U.S. Trademark No. 3,886,196</a> on a dial icon</p></li><li><p><a href="http://www.ptodirect.com/Results/Trademarks?query=%283%2C889%2C642%29%5BSN%2CRN%5D">U. S. Trademark No. 3,889,642</a> on a chat icon</p></li><li><p><a href="http://www.ptodirect.com/Results/Trademarks?query=%283%2C886%2C200%29%5BSN%2CRN%5D">U.S. Trademark No. 3,886,200</a> on a sunflower icon (for a collection of photos)</p></li><li><p><a href="http://www.ptodirect.com/Results/Trademarks?query=%283%2C889%2C685%29%5BSN%2CRN%5D">U.S. Trademark No. 3,889,685</a> on a settings icon</p></li><li><p><a href="http://www.ptodirect.com/Results/Trademarks?query=%283%2C886%2C169%29%5BSN%2CRN%5D">U.S. Trademark No. 3,886,169</a> on a notepad icon</p></li><li><p><a href="http://www.ptodirect.com/Results/Trademarks?query=%283%2C886%2C197%29%5BSN%2CRN%5D">U.S. Trademark No. 3,886,197</a> on a contact list icon
</p></li></ul></li></i></ul>
As the article suggests, Steve Jobs would sue his own family if they made a reasonable Android device.  This is a kitchen sink lawsuit, where Apple is throwing everything at Samsung, and once again, the sheer pettiness of the whole thing after looking over the really quite minor patents and trademarks being asserted here seems to <i>scream</i> only one thing: Samsung has apparently designed an awesome phone and tablet device that has Steve Jobs scared of competition.<br /><br /><a href="http://www.techdirt.com/blog/wireless/articles/20110419/08383113960/details-apples-lawsuit-against-samsung-revealed-its-even-more-ridiculous.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/wireless/articles/20110419/08383113960/details-apples-lawsuit-against-samsung-revealed-its-even-more-ridiculous.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/wireless/articles/20110419/08383113960/details-apples-lawsuit-against-samsung-revealed-its-even-more-ridiculous.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>steve-jobs-would-sue-his-sister</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110419/08383113960</wfw:commentRss>
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<item>
<pubDate>Mon, 18 Apr 2011 18:57:00 PDT</pubDate>
<title>Apple Sues Samsung Because Galaxy Tab Looks Too Much Like An iPad</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/wireless/articles/20110418/15182213940/apple-sues-samsung-because-galaxy-tab-looks-too-much-like-ipad.shtml</link>
<guid>http://www.techdirt.com/blog/wireless/articles/20110418/15182213940/apple-sues-samsung-because-galaxy-tab-looks-too-much-like-ipad.shtml</guid>
<description><![CDATA[ We've noticed that Apple's been getting a lot more aggressive when it comes to proactive patent infringement lawsuits lately, so it's not all that surprising to see that it's <a href="http://mobilized.allthingsd.com/20110418/apple-files-patent-suit-against-samsung-over-galaxy-line-of-phones-and-tablets/?mod=tweet" target="_blank">now suing Samsung for patent and trade dress infringement</a> over the design and packaging of the Samsung Galaxy phone and tablet.  I haven't seen the full filing yet (for reasons unexplained AllThingsD mentions the filing, and has a screen shot, but didn't post the full filing), so perhaps there's more to this than what's described in the existing coverage.  However, from the screenshot, it looks like Apple is asserting <i>design</i> patents, instead of utility patents.  Design patents are pretty limited and a lot more like a trademark than a traditional patent.  I'd be interested to see if there were utility patents included as well, and will post an update once I've seen the filing.
<br /><br />
That said, this complaint seems pretty silly.  Yes, lots of smartphones mimic the basic look and feel of the iPhone these days.  But, Apple itself copied many of the design features of the iPhone from others as well... and, let's face it, Apple owes much of its history to copying the look and feel of a graphical user interface that Steve Jobs saw while touring Xerox PARC.   Why can't Apple just focus on competing in the market place, rather than worrying about what competitors are doing?  And, to be honest, this lawsuit actually makes me <i>more interested</i> in checking out those Samsung devices, because it signals to me that it may actually be getting "close" to the design quality associated with Apple's devices...<br /><br /><a href="http://www.techdirt.com/blog/wireless/articles/20110418/15182213940/apple-sues-samsung-because-galaxy-tab-looks-too-much-like-ipad.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/wireless/articles/20110418/15182213940/apple-sues-samsung-because-galaxy-tab-looks-too-much-like-ipad.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/wireless/articles/20110418/15182213940/apple-sues-samsung-because-galaxy-tab-looks-too-much-like-ipad.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>oh-come-on</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110418/15182213940</wfw:commentRss>
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<item>
<pubDate>Mon, 18 Oct 2010 04:24:16 PDT</pubDate>
<title>Guy Who Runs Anti-Ryanair Website Forced To Hand Over The Domain Because He Made A Little Money</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20101014/10352111429/guy-who-runs-anti-ryanair-website-forced-to-hand-over-the-domain-because-he-made-a-little-money.shtml</link>
<guid>http://www.techdirt.com/articles/20101014/10352111429/guy-who-runs-anti-ryanair-website-forced-to-hand-over-the-domain-because-he-made-a-little-money.shtml</guid>
<description><![CDATA[ For <a href="http://www.techdirt.com/articles/20020312/0042206.shtml">many years</a>, we've discussed the legality of so-called "sucks sites."  These are, generally speaking, sites that people put up about a brand that they've had a bad experience with, that goes by something along the lines of brandsucks.com.  While there has been some back and forth, for the most part, people and domain dispute boards have recognized that such "sucks sites" <a href="http://www.techdirt.com/articles/20050405/012229.shtml">should be allowed</a>.  They're not infringing on trademarks, in that they don't, for the most part, lead to any confusion over who is running the domain, or if the company in question actually endorses the site (unlikely in most cases).
<br><br>
So it was interesting to see the news that a guy who ran IHateRyanair.co.uk <a href="http://out-law.com/page-11446" target="_blank">was forced to turn over the domain name</a> to the company.  It was double surprising, because four years ago, we had written about another sucks site, called RyanairCampaign.org that <a href="http://www.techdirt.com/articles/20061228/001214.shtml">was allowed to keep its domain</a>.  So what gives here?  Well, it turns out that it wasn't a normal domain resolution process that is normally used over domain trademark disputes.  Instead, Ryanair went straight to the registry -- which, in this case, was Nominet, and apparently Nominet's policies are much more stringent.  The company even admits this, saying that the traditional UDRP domain resolution process probably would have let him keep the domain, but they decided it offends their stricter policies.  Why?  Because on the page he had some affiliate links that earned him &pound;322.  And, even though he took down the links, and agreed to sign documents that he wouldn't put them back, they still felt it violated their policies.
<br><br>
This is, frankly, ridiculous.  Earning a little bit of cash from a website does not automatically make it such that it's just being done "for the money," as is implied by this ruling.  Besides with the amount made, it probably didn't do much more than covering hosting fees.  This is really an unfortunate decision, and could certainly chill some forms of speech in making it much more difficult to cover your costs in hosting a public advocacy website against a company.  Perhaps someone needs to set up Nominetsucks.co.uk.  Of course, all is not lost for the original domain holder, who has simply moved his site to IHateRyanair.org, and hopefully to a less ridiculous registrar.<br /><br /><a href="http://www.techdirt.com/articles/20101014/10352111429/guy-who-runs-anti-ryanair-website-forced-to-hand-over-the-domain-because-he-made-a-little-money.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20101014/10352111429/guy-who-runs-anti-ryanair-website-forced-to-hand-over-the-domain-because-he-made-a-little-money.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20101014/10352111429/guy-who-runs-anti-ryanair-website-forced-to-hand-over-the-domain-because-he-made-a-little-money.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>nominetsucks.co.uk?</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20101014/10352111429</wfw:commentRss>
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<pubDate>Wed, 6 Oct 2010 12:45:14 PDT</pubDate>
<title>ACTA Analysis: You Can't Craft A Reasonable Agreement When You Leave Out Stakeholders</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20101006/11055211312/acta-analysis-you-can-t-craft-a-reasonable-agreement-when-you-leave-out-stakeholders.shtml</link>
<guid>http://www.techdirt.com/articles/20101006/11055211312/acta-analysis-you-can-t-craft-a-reasonable-agreement-when-you-leave-out-stakeholders.shtml</guid>
<description><![CDATA[ Well, as was <a href="http://www.techdirt.com/articles/20101004/20253111284/surprise-surprise-mpaa-in-favor-of-current-acta-text-before-anyone-s-supposed-to-have-seen-it.shtml">expected</a>, the latest draft text of ACTA <a href="http://www.ustr.gov/webfm_send/2338" target="_blank">has been released</a> (pdf).  Let's bulletpoint a few things up top, and then we'll discuss things in more detail down below:
<ul>
<li>This version is <b>not</b> final, and despite suggestions to the press to the contrary, there are still some pretty <b>substantial</b> differences between negotiating parties.  Some of those differences are pretty big deals, as they could require changes to laws (if the countries want to be seen as complying) from countries who have insisted, repeatedly and publicly, that ACTA will require no such law changes.
</li><li> While much of the worst of the document has been removed, the process by which this happened was hardly reasonable and open.  Instead, it involved secrecy, misleading statements, ignoring important stakeholders until copies were leaked and concerned stakeholders shouted loud enough to be heard.  As La Quadrature Du Net points out, this whole process <a href="http://www.laquadrature.net/en/near-final-acta-text-is-a-counterfeit-of-democracy" target="_blank">was a <b>counterfeit of democracy</b></a>.  Furthermore, this shows why all of the ACTA supporters, who insisted that people were making too big a deal about this, were flat-out wrong.  There were some really, really bad things in ACTA initially, that appear to have only been removed due to loud protests from people who, otherwise, weren't supposed to even know what was in ACTA.
</li><li> The document still has many, many problems.  It's way too broad at points. It still would require changes to US law (contrary to claims by the negotiators). It also includes exports enforcement without consumer rights or protections and some troubling language with no legal basis.  It's <b>better</b> than what was in the initial documents, but it's still pretty bad in some places, as detailed below.
</li></ul>
So... what's in the actual document?  We'll go through a few different reviews that highlight some of the differences in the document, and where many of the problem areas are.  Michael Geist points out that the anti-circumvention stuff that sought to effectively export the US's draconian DMCA anti-circumvention clause <a href="http://www.michaelgeist.ca/content/view/5352/125/" target="_blank">has been greatly watered down</a> and provides much more flexibility in how countries set their anti-circumvention plans.  It's still ridiculous that anti-circumvention is in this thing, but at least it's not as bad as it was, and it leaves open the possibility of setting up anti-circumvention rules that recognize fair use (unlike the DMCA currently).  This seems like a clear case where the US caved to other parties.
<br /><br />
On injunctions and damages, there still appear to be <a href="http://keionline.org/node/962" target="_blank">serious problems with the text</a>, and seem to go beyond current TRIPS requirements, and at certain points appear contrary to US law (despite claims from US officials that no changes to US law will be required).   Once again, it's a case where ACTA tries to export the enforcement side but ignores the safe harbors and consumer protections.  On injunctions, for example, TRIPS has some key protections for those who infringe unknowingly or for totally non-commercial use.  Those are missing in ACTA.  As KEI notes:
<blockquote><i>
The ACTA does not permit the elimination of injunctive relief in cases where there is no remuneration paid. This is contrary to the provisions in U.S. law eliminating injunctions and damages against certain health care workers, or for manufacturers of biosimiliar drugs, in cases involving patents not previously disclosed by the incumbent drug company. ACTA seems to eliminate the limitation on the TRIPS, which concerns injunctions in cases where a person does not have prior "reasonable grounds to know that dealing in such subject matter would entail the infringement of an intellectual property right." This makes the ACTA contrary to current U.S. laws concerning infringement of trademarks by newspapers and online publications, among other things. 
</i></blockquote>
On damages, the situation appears even worse.  KEI highlights the following extremely troubling text:
<blockquote><i>
In determining the amount of damages for infringement of intellectual property rights, its judicial authorities shall have the authority to consider, inter alia, <b>any legitimate measure of value submitted by the right holder, which may include the lost profits</b>, the value of the infringed good or service, measured by the market price, the suggested retail price.
</i></blockquote>
This is, frankly, ridiculous.  As has been discussed for years, the various industries have a long history of totally making up these numbers of "lost profits" that have absolutely nothing to do with reality.  And, I'm still waiting for someone to show me how one "loses" profits.  In the real world, you don't "lose" profits -- there is no such line on your income statement.  You <i>lose</i> to competition and it's your responsibility to fix your business model when you do.  As KEI says, this setup is "not based upon national laws in any country," and "clearly contrary to laws in several countries."
<br /><br />
Sean Flynn's analysis notes that there are still <a href="http://www.wcl.american.edu/pijip/go/blog-post/analysis-of-the-new-acta-text" target="_blank">substantial differences</a> in what's actually covered by ACTA.  The US has been fighting hard to remove patents from ACTA entirely, because it knows that it would have to change US patent laws to be in compliance (and it has said publicly many times that ACTA won't require changes to US laws).  Unfortunately, everyone else seems to want to include patents:
<blockquote><i>
The US has proposed that patents should be clearly carved out of the Civil Enforcement Chapter (fn 2). But as of now there are no other countries indicated as supporting this position. This is a major advocacy point for access to medicines groups. If the US does not carry the day, the claims of negotiators that the agreement will not limit important TRIPS tools to promote access to medicines will ring hallow.
</i></blockquote>
Along those lines, there are still serious concerns that ACTA will allow border seizure of legitimate drugs in transit (something that has been a <a href="http://www.techdirt.com/articles/20090807/0312375803.shtml">big problem</a>).  Legitimate generic drugs are seized in transit because a country that it ships through may have a pharmaceutical-lobbied law that blocks the sale of such drugs.  Even if the drugs are not intended for that country (i.e., drugs made in India that ship via Europe to South America), European border guards are confiscating and destroying them.  It appears that whether or not ACTA will deal with this is still in dispute:
<blockquote><i>
As currently worded, and in contradiction to many public statements by the negotiators, the border measures section still extends to patents and to in-transit seizures. In fn 6 on page 9, there is proposed language carving out patents. But that language is proposed by the US and is not joined by any other party according to the text as released. 
</i></blockquote>
As for copyright issues... again, there are problems with the document:
<blockquote><i>
The damages section contains many provisions that will encourage the over-enforcement and excessive punishment of copyright infringers. The text requires that countries to maintain a system of "pre-established" damages, as well as "additional damages," which means damages not based on any actual proof of harm. Such a system will over-deter the making of copies of copyrighted works where the copyright owner does not adequately serve the market on reasonable terms and conditions, and therefore does not actually suffer significant damage from the copy.
</i></blockquote>
And, despite rumors to the contrary, this could apply to <b>individual</b> users:
<blockquote><i>
The ACTA language is not limited to commercial scale infringement. So individual downloaders and copiers for personal non-commercial purposes could be subject to massive "deterrent" fines without proof of any market harm to the copyright owner.  
</i></blockquote>
As for fair use?  What fair use?
<blockquote><i>
The negotiators have failed to adequately protect the most important "fair use" and other rights of users with respect to copyright. The definition of copyright piracy does not include the reasonable suggestion to add language making clear that it "does not extend to copies that are lawfully made, without the permission of the right owners." 
</i></blockquote>
All in all, what we have here is a travesty of process.  You had a bunch of industry stakeholders, who drove the process from the beginning, putting in extreme language and extreme ideas.  Rather than having an <i>open</i> and <i>honest</i> discussion about these issues, and looking for consensus, negotiators chose to obfuscate, obscure and abstain from discussion.  In the end, thanks to widespread public pressure and outcry -- including from elected officials around the world, negotiators clearly backed off many of the absolutely worst aspects of ACTA.  But, remember, they started at one extreme, basically granting everything the industry stakeholders wanted, and then caved on pieces there, moving slowly back.  So, the document still is based on the stakeholder's positions, with the changes being an attempt to appease everyone else.  At no point was there an effort to build a document that actually recognized the rather legitimate interests of the public.  And this is a shame.<br /><br /><a href="http://www.techdirt.com/articles/20101006/11055211312/acta-analysis-you-can-t-craft-a-reasonable-agreement-when-you-leave-out-stakeholders.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20101006/11055211312/acta-analysis-you-can-t-craft-a-reasonable-agreement-when-you-leave-out-stakeholders.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20101006/11055211312/acta-analysis-you-can-t-craft-a-reasonable-agreement-when-you-leave-out-stakeholders.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>counterfeiting-democracy</slash:department>
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<pubDate>Tue, 29 Jun 2010 11:28:00 PDT</pubDate>
<title>Louis Vuitton Strikes Again: Shuts Down Art Exhibit That Commented On LV Trademarks</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100629/03134810002.shtml</link>
<guid>http://www.techdirt.com/articles/20100629/03134810002.shtml</guid>
<description><![CDATA[ Earlier this year, you may recall that we wrote about a bizarre and ridiculous lawsuit that luxury goods retailer Louis Vuitton had <a href="http://www.techdirt.com/articles/20100302/1241398366.shtml">filed against Hyundai</a>, because for a couple of seconds in a Hyundai commercial, a basketball is seen with markings that sorta kinda mimic (though, not exactly) LV's handbag design.  This is the same Louis Vuitton that had <a href="http://www.techdirt.com/articles/20080425/114126947.shtml">sued a fundraiser</a> who had made t-shirts to raise money for Darfur, which included an illustration of a "pimped out" Darfur victim who was holding a bag that also mimicked LV's designs.
<br /><br />
I was reminded of both of these cases recently when I was catching up on recent episodes of the TV show <i>Mythbusters</i>.  In one episode, the myth being tested is whether or not you can build a cannon out of leather.  In the final attempt, Mythbuster Kari Byron decides to "decorate" the cannon, and does so with symbols that, again, mimic the LV design, turning it into a "designer cannon."  Unfortunately, it looks like Discovery doesn't let you embed clips (why, Discovery, why?), but here's a quick screen shot that I took:
<center>
<img src="http://farm5.static.flickr.com/4076/4744969885_fb3645254b.jpg"/>
</center>
All I could think of was whether or not (a) Mythbusters/Discovery had cleared that and gotten a license from LVMH or (b) if LVMH was going to sue.  I have no idea if anything has happened there, but you can rest assured that LVMH is busy on the legal front elsewhere.
<br /><br />
<a href="http://www.techdirt.com/profile.php?u=churchhatestucker">ChurchHatesTucker</a> points us to the news that LVMH has <a href="http://pinktentacle.com/2010/06/louis-vuitton-bugged-by-batta-mon-sculptures/" target="_blank">shut down an art exhibit</a> in Japan that involved sculptures of nine locusts, that were each made from counterfeit Louis Vuitton bags:
<center>
<img src="http://farm5.static.flickr.com/4098/4745613850_d0023eb751.jpg"/>
</center>
The sculptures were clearly meant to act as commentary on the nature of luxury brands and counterfeiting, as they were named Batta Mon, which the article linked above says is:
<blockquote><i>
a play on the words batta ("locust") and battamon (slang for "knockoff"). According to the artist, the works are meant to raise questions about the relationship between authenticity and imitation in a consumer-driven society.
</i></blockquote>
It seems like that's a perfectly good subject for commentary through art, and it seems ridiculous that LVMH is stifling the artist's work.  Nothing in this exhibit is going to make anyone think that it was endorsed by LVMH.  It certainly isn't doing anything to create consumer confusion.  The artist is pissed off, but the museum said it didn't want to deal with a legal fight, so this artist's work gets taken down as yet another company abuses trademark law.  Watch out, <i>Mythbusters</i>, you may be next...<br /><br /><a href="http://www.techdirt.com/articles/20100629/03134810002.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100629/03134810002.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100629/03134810002.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>parody?</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20100629/03134810002</wfw:commentRss>
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<pubDate>Tue, 27 Apr 2010 02:34:15 PDT</pubDate>
<title>F5 Doesn't Like A10's Name -- But Sues Over Patents, Not Trademarks</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100422/1702119151.shtml</link>
<guid>http://www.techdirt.com/articles/20100422/1702119151.shtml</guid>
<description><![CDATA[ <a href="http://www.techdirt.com/profile.php?u=johnjac">johnjac</a> points out that it's a bit odd that, in the middle of a patent lawsuit, data center provider F5 Networks <a href="http://www.lightreading.com/document.asp?doc_id=190797" target="_blank">complains that competitor A10 Networks <i>name</i> itself</a> is an attempt to copy F5.  Who knows whether the patent questions are legitimate, but names have nothing to do with patents, and it seems like a pretty big stretch for F5 to claim that a company that combines a letter and a number is automatically doing so "as a play, or allusion to, F5's corporate name."  And, even if it were true, how would that matter if the discussion is over patents, not trademarks?<br /><br /><a href="http://www.techdirt.com/articles/20100422/1702119151.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100422/1702119151.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100422/1702119151.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>you-sunk-my-battleship</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20100422/1702119151</wfw:commentRss>
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<pubDate>Tue, 23 Mar 2010 11:16:00 PDT</pubDate>
<title>European Court Of Justice Finds Google Not Guilty Of Trademark Infringement In Ad Sales... But Leaves Lots Of Loopholes</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100323/0423408674.shtml</link>
<guid>http://www.techdirt.com/articles/20100323/0423408674.shtml</guid>
<description><![CDATA[ Various big luxury brands have been trying for years to get courts to say that Google is somehow liable for trademark infringement if it sells ads based on people doing searches on trademarked keywords.  Most courts have rejected this argument -- but there was one in France that <a href="http://www.techdirt.com/articles/20060628/2239251.shtml">accepted it</a> and sided with LVMH (owners of brands Louis Vuitton, Moet &#038; Hennessey, among others).  That case <a href="http://www.techdirt.com/articles/20080604/1505561309.shtml">moved up</a> to the European Court of Justice, which had already <a href="http://www.techdirt.com/articles/20090922/1352546283.shtml">suggested</a> that selling ads based on trademarked keywords shouldn't be considered infringing.  I had thought, upon reading the BBC's coverage of the final decision, that the court had strongly agreed with Google by saying that it <a href="http://news.bbc.co.uk/2/hi/business/8582404.stm" target="_blank">was not guilty of trademark infringement</a>, but it seemed odd that LVMH seemed to be claiming victory in the quote in that article, saying: "the ruling clarified the rules of online advertising."
<br /><br />
Looking at other coverage of the ruling, it appears the BBC's explanation leaves out many of the important details.  While it's true that the court found that Google was not guilty, it did say that Google <a href="http://www.nytimes.com/2010/03/24/technology/24lvmh.html?src=twt&#038;twt=nytimestech" target="_blank">needs to remove ads when companies complain</a> and that national courts can set their own rules on this topic.  It's not a complete win for either party, but it does seem to give more control to big brands to block perfectly legitimate advertising.<br /><br /><a href="http://www.techdirt.com/articles/20100323/0423408674.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100323/0423408674.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100323/0423408674.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>will-they-give-up-yet?</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20100323/0423408674</wfw:commentRss>
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<pubDate>Wed, 17 Mar 2010 11:30:00 PDT</pubDate>
<title>IMAX Threatens Open Source 3D Engine With Bizarre Reasoning</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100315/0319588562.shtml</link>
<guid>http://www.techdirt.com/articles/20100315/0319588562.shtml</guid>
<description><![CDATA[ <a href="http://www.techdirt.com/profile.php?u=jproffer">Proffer</a> alerts us to the bizarre story of how IMAX (last seen <a href="http://www.techdirt.com/articles/20091121/1514057041.shtml">suing competitors</a> and <a href="http://www.techdirt.com/articles/20090513/0150344862.shtml">misleading people</a> about what an IMAX film really is) is now <a href="http://www.flashsandy.org/blog/sandy3d-pattented.html" target="_blank">threatening the folks behind the Sandy3D open source 3D flash engine</a>.  Apparently, IMAX has some sort of 3D drawing system called SANDDE.  So, maybe, if you squint, you could see how IMAX might be complaining about a trademark issue.  But the letter from IMAX is quite odd.  It doesn't mention trademark at all.  Instead, it mentions a <i>French patent</i>.
<br /><br />
This is quite odd, considering that there's clearly no patent issue here (beyond the fact that Sandy3D isn't in France and the products are entirely different).  So why isn't IMAX talking trademark?  Well, perhaps because IMAX's trademark on SANDDE <a href="http://tarr.uspto.gov/servlet/tarr?regser=serial&#038;entry=75414925" target="_blank">was considered abandoned</a> as of March 8, <i>2000</i>.  Yes, more than ten years ago.  There's also the fact that this open source project is not a commercial endeavor at all, meaning that IMAX might have a lot of trouble proving "use in commerce" even if it actually had a trademark.  Perhaps IMAX could get away with claiming a common law trademark, but even then, its ability to do anything to Sandy3D would be quite limited, and it's difficult to see anyone finding a likelihood of confusion existing between the two.
<br /><br />
In the end, it looks like some IMAX lawyers decided to just threaten these open source developers, hoping that by spewing some totally unrelated info about a patent, it might scare the developers into changing the name on a product, even though the patent has nothing at all to do with the issue, and the company has no registered trademark on the name in question.<br /><br /><a href="http://www.techdirt.com/articles/20100315/0319588562.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100315/0319588562.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100315/0319588562.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>say-what-now</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20100315/0319588562</wfw:commentRss>
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<pubDate>Fri, 19 Feb 2010 06:05:54 PST</pubDate>
<title>IOC Threatens Ski Gear Company For Mentioning That Gold Medal Winner Wears Its Stuff</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100218/1909198232.shtml</link>
<guid>http://www.techdirt.com/articles/20100218/1909198232.shtml</guid>
<description><![CDATA[ The International Olympics Committee's abuse of intellectual property law continues to go to ridiculous lengths.  <a href="http://news.slashdot.org/story/10/02/18/2253224/IOC-Claims-Olympian-Lindsey-Vonns-Name-As-Intellectual-Property?from=twitter" target="_blank">Slashdot</a> points out that apparently UVEX, makers of popular skiing gear such as goggles and helmets (I own a pair of their goggles, actually) had happily mentioned somewhere that gold medal winner Lindsey Vonn had worn some of their gear on their website... and the IOC sent them some sort of nastygram.  Amusingly, UVEX responded in verse, with a blog post entitled <a href="http://www.uvexsports.com/2010/02/blonde-we-like-wins-downhill-last-name.html" target="_blank">Blonde we like wins Downhill (Last name rhymes with "Bonn")</a>.  Here's a snippet:
<blockquote><i>
There once was a lawyer from the IOC,<br />
who called us to protect "intellectual property."
<br /><br />
"During the Olympics", she said with a sneer<br />
"your site can't use an Olympian's name even if they use your gear."
<br /><br />
"No pictures, no video, no blog posts can be used..."<br />
Even if they are old? "No!", she enthused.
<br /><br />
While Olympians chase gold the IOC pursues green.<br />
Cough up millions, or your logo cannot be seen.
</i></blockquote>
I can't see how such a claim could stand up in court.  Accurately reporting that an Olympian wore your gear seems like it would fall under a perfectly legitimate fair use claim.  But who has time to battle the IOC?  In the meantime, did you know that Lindsey Vonn wore UVEX gear even though (*gasp*!) UVEX didn't sponsor the Olympics?<br /><br /><a href="http://www.techdirt.com/articles/20100218/1909198232.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100218/1909198232.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100218/1909198232.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>who-owns-a-name?</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20100218/1909198232</wfw:commentRss>
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<pubDate>Mon, 15 Feb 2010 22:05:00 PST</pubDate>
<title>French Courts Fine eBay For Buying Typo Keywords</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100215/0147258162.shtml</link>
<guid>http://www.techdirt.com/articles/20100215/0147258162.shtml</guid>
<description><![CDATA[ For years, various luxury brands have been furious that others can buy text keyword advertising based on their trademarked terms, leading to a series of lawsuits.  In most place, the courts have realized that just buying a trademarked term as a keyword alone is not infringing on someone's trademark.  France, however, is the one exception, having <a href="http://www.techdirt.com/articles/20060628/2239251.shtml">ruled against Google</a>.  Now, it's <a href="http://sanjose.bizjournals.com/sanjose/stories/2010/02/08/daily90.html" target="_blank">also ruled against eBay</a> for supposedly having ads that pointed to eBay whenever anyone searched on a <i>typo</i>/misspelling of any of LVMH (Louis Vuitton Moet Hennessy).  Apparently, in France, you're not even allowed to misspell a trademarked brand name without official permission...<br /><br /><a href="http://www.techdirt.com/articles/20100215/0147258162.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100215/0147258162.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100215/0147258162.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>oh-come-on</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20100215/0147258162</wfw:commentRss>
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<pubDate>Fri, 22 Jan 2010 04:44:00 PST</pubDate>
<title>Rescuecom Wants It Both Ways Over Keyword Ads; Involved In Two Lawsuits... But On Opposite Sides</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100121/1100497861.shtml</link>
<guid>http://www.techdirt.com/articles/20100121/1100497861.shtml</guid>
<description><![CDATA[ There have been a bunch of silly lawsuits over the use of competitors' trademarked terms being used in ads on Google AdWords.  There are a bunch of different legal issues related to those lawsuits, including whether or not Google should be liable for actions of advertisers, whether it's trademark infringement to mention a competitor in an ad, and whether it's trademark infringement just to have an ad triggered on a competitor's trademarked phrase.  There's a company called Rescuecom that has been particularly aggressive in these lawsuits, suing Google for a competitor having ads triggered on their trademarks.  While a district court <a href="http://www.techdirt.com/articles/20060929/172437.shtml">rejected</a> that claim, last year an appeals court sent it back to the lower court to try again.  And yet... at the same time, it appears that <a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&#038;art_aid=121008" target="_blank">Rescuecom is involved in a lawsuit on the other side with Best Buy</a>.   Best Buy claims that Rescuecom is infringing on the "Geek Squad" trademark, and Rescuecom claims that it has a fair use defense... yes for the very same thing it's accusing others of doing.  You have to imagine that's going to be pointed out in both of those lawsuits.  Some have suggested that Rescuecom doesn't really care either way, and it believes that these lawsuits are a good PR campaign -- which could explain its different view in each lawsuit.  If that's the case, it seems like a rather big abuse of the legal system.<br /><br /><a href="http://www.techdirt.com/articles/20100121/1100497861.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100121/1100497861.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100121/1100497861.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>that-won't-work-well</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20100121/1100497861</wfw:commentRss>
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<pubDate>Thu, 14 Jan 2010 13:48:30 PST</pubDate>
<title>Be Careful Challenging Others To Read 100 Books, As You Might Infringe On Someone's Trademark</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100106/1040417635.shtml</link>
<guid>http://www.techdirt.com/articles/20100106/1040417635.shtml</guid>
<description><![CDATA[ Jacob writes <i>"It appears that American Reading has several trademarks on the term "100 Book Challenge," and as such, <a href="http://www.librarything.com/topic/81371" target="_blank">has sent a cease &#038; desist letter</a> to the owner of the website <a href="http://www.librarything.com/" target="_blank">LibraryThing.com</a> (a social cataloguing site that also provides content and services to libraries) for having a user-created discussion group called "100 Books Challenge 2010" (and also for previous years).<br />
<br />
I looked up the trademarks they listed in their C&#038;D letter and they all seem to apply to educational programs designed to promote children (pre-k to 12th grade) to read through incentives and stuff. Members of the 100 Books Challenge groups on LibraryThing, however, only commit to reading at least 100 books in one year, with no set curriculum, reading levels, or prizes, and all members of LibraryThing are, by law, over the age of 13, due to the COPA, and as such, are not "children."<br />
<br />
I do not know if they've sent a similar letter to other sites that have a "100 Book(s) Challenge," such as another social cataloguing website called GoodReads.."</i>
<br /><br />
There are certainly questions about whether or not there's any likelihood of confusion here.  I have a lot of trouble seeing how any such confusion would result.  It also seems like the term is being used in a descriptive way (it <i>is</i> in fact, a 100 books challenge), which you would think would help qualify as fair use.  But, of course, just going through the process of fighting such a claim is expensive and probably not worth it for a site like LibraryThing.<br /><br /><a href="http://www.techdirt.com/articles/20100106/1040417635.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100106/1040417635.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100106/1040417635.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>do-morons-in-a-hurry-read-books?</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20100106/1040417635</wfw:commentRss>
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<pubDate>Thu, 7 Jan 2010 03:23:46 PST</pubDate>
<title>Should ISPs And Registrars Be Responsible For Bogus Online Pharmaceutical Sites?</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100105/0308447615.shtml</link>
<guid>http://www.techdirt.com/articles/20100105/0308447615.shtml</guid>
<description><![CDATA[ <a href="http://twitter.com/InternetLaw/statuses/7391763311" target="_blank">Michael Scott</a> points us to an article at CircleID that appears to be little more than a disguised press release for a company pitching "brand protection service," suggesting that registrars and ISPs <a href="http://www.circleid.com/posts/20100104_internet_drug_traffic_service_providers_and_intellectual_property/" target="_blank">need to crack down on illegal online pharmacies and drug trafficking or face legal consequences</a>.  While the analysis is correct that trademark violations are a loophole not protected by CDA section 230 safe harbors, that doesn't necessarily mean that a registrar or ISP is automatically liable for hosting such a site.  The whole point of section 230 is to make sure that liability is properly placed on the user, rather than the service/tool provider.  That should stand even without section 230 protections.  You can't just blame a third party because they're easier to find.  The article seems to imply that if <i>anyone</i> complains about a trademark in a domain name, registrars and ISPs should automatically shut down that site -- but that would create serious problems.  The real issue here is a serious loophole in safe harbor protections when it comes to trademarks.  The answer shouldn't be a moral panic for registrars and ISPs, but to <a href="http://www.techdirt.com/articles/20070816/014440.shtml">close the loophole</a> and harmonize the various safe harbor provisions.<br /><br /><a href="http://www.techdirt.com/articles/20100105/0308447615.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100105/0308447615.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100105/0308447615.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>a-thousand-times-no</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20100105/0308447615</wfw:commentRss>
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<pubDate>Mon, 30 Nov 2009 16:45:20 PST</pubDate>
<title>French Courts Continue To Penalize eBay For Actions Of Users</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20091130/0659567129.shtml</link>
<guid>http://www.techdirt.com/articles/20091130/0659567129.shtml</guid>
<description><![CDATA[ While more and more courts seem to be understanding that eBay shouldn't be responsible for what users are selling on its site, it appears that French courts are a bit confused.  Last year, a French court <a href="http://www.techdirt.com/articles/20080630/1127401554.shtml">fined eBay $63 million</a> because counterfeit LVMH products were being sold on the site.  Of course, eBay has no way of knowing what's legit and what's not, but the French court didn't seem to care.  A similar case, also involving LVMH, but concerning Google ads, was also ruled in LVMH's favor, but it was appealed to the European Court of Justice, and a judge there has already indicated that <a href="http://www.techdirt.com/articles/20090922/1352546283.shtml">it makes little sense</a> to blame the company.  But that isn't stopping the French courts.  eBay has now <a href="http://news.bbc.co.uk/2/hi/business/8386390.stm" target="_blank">been fined yet again</a>, because of a French ban on selling <i>even legally purchased</i> brands of LVMH perfumes if you're not an authorized distributor.  eBay is appealing the ruling, saying that banning the resale of legally purchased goods doesn't make sense and harms consumers.  However, a much bigger question is why eBay should be liable at all.  It's not eBay doing the selling, but users on the site.<br /><br /><a href="http://www.techdirt.com/articles/20091130/0659567129.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20091130/0659567129.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20091130/0659567129.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>bad-news</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20091130/0659567129</wfw:commentRss>
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<pubDate>Tue, 22 Sep 2009 20:52:50 PDT</pubDate>
<title>EU Court Of Justice Says Selling Ads On Trademarked Keywords Is Not Trademark Infringement</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090922/1352546283.shtml</link>
<guid>http://www.techdirt.com/articles/20090922/1352546283.shtml</guid>
<description><![CDATA[ It seems like it should be common sense that Google isn't violating any trademark laws because some of its customers buy ads using keywords from other's trademarks.  Trademark is about consumer protection -- keeping people from getting confused and buying one product believing it's made by someone else.  It's only a recent phenomenon that trademark holders have tried to stretch and extend trademark to mean they get to control all uses of it and shut down any use they don't like.  But having ads for competing products show up when someone's looking for a brand seems like perfectly reasonable competition.  Still, luxury brands, such as LVMH (Louis Vuitton Moet Hennessey), Tiffany, L'Oreal and others keep bringing lawsuits.  LVMH <a href="http://www.techdirt.com/articles/20060628/2239251.shtml">won</a> a case against Google in France, but that case <a href="http://www.techdirt.com/articles/20080604/1505561309.shtml">moved up</a> to the European Court of Justice, and senior judge there has now stepped in and said that <a href="http://news.bbc.co.uk/2/hi/technology/8269629.stm" target="_new">selling ads shouldn't be trademark infringement</a>, though a full decision is still a few months (at least) away.  There's also an odd caveat: "Google could be held liable if brand owners could show that Google's ads had damaged their trademarks."  What, exactly, does that mean?  I'm guessing it's something similar to the already troubling "dilution" standard used in the US, but it seems impossibly vague and open to interpretation (and countless lawsuits).<br /><br /><a href="http://www.techdirt.com/articles/20090922/1352546283.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090922/1352546283.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090922/1352546283.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>good-news</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20090922/1352546283</wfw:commentRss>
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<pubDate>Fri, 7 Aug 2009 01:45:26 PDT</pubDate>
<title>Network Solutions Decides To Obscure Common Words, Just To Get Some Trademarks?</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090806/1910075793.shtml</link>
<guid>http://www.techdirt.com/articles/20090806/1910075793.shtml</guid>
<description><![CDATA[ <a href="http://twitter.com/johnjac">johnjac</a> points us to a nice little rant from John Graham-Comming about how Network Solutions has <a href="http://www.jgc.org/blog/2009/08/network-solutions-renames-their.html" target="_new">obfuscated the common (and easily understood) names of a bunch of its basic services</a>.  So, "Domains" has become "nsWebAddress," "web site" has become "nsSpace" and "SSL Certificates" becomes "nsProtect."  Why?  Well, the speculation in the comments is that this is all for trademarking purposes -- as each of those new terms is accompanied by the old (TM) mark.  But, of course, it just makes things that much more confusing for users.  Once again, this idea that "more patents/copyrights/trademarks must be a good thing" is put to the test...<br /><br /><a href="http://www.techdirt.com/articles/20090806/1910075793.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090806/1910075793.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090806/1910075793.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>this-is-no-longer-a-blog,-it's-an-nsSpaceLog</slash:department>
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<pubDate>Tue, 28 Jul 2009 19:18:25 PDT</pubDate>
<title>Hotels.com Not Unique Enough To Get A Trademark</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090726/1548355665.shtml</link>
<guid>http://www.techdirt.com/articles/20090726/1548355665.shtml</guid>
<description><![CDATA[ <a href="http://twitter.com/ericgoldman/statuses/2820769342">Eric Goldman</a> points us to the news that <a href="http://www.cafc.uscourts.gov/opinions/08-1429.pdf" target="_new">Hotels.com has had the trademark application on its own name rejected</a> (warning: pdf) as being too generic.  I have to admit I'm really, really surprised about this.  I would think that the combination of "hotels" with a ".com" on the end switches it from being generic to distinct, since there's only one hotels.com.  However, the trademark board and the court note that there are lots of other sites that use a combination of hotels and .com, such as www.all-hotels.com, www.web-hotels.com, www.my-discount-hotels.com.  That could be true, but I think those are all different enough themselves from the straight hotels.com that even getting a trademark on hotels.com alone shouldn't prohibit those other sites from existing.  But that's not what the court found, noting that hotels.com itself was perfectly generic and unprotectable by trademark.  It's not clear how much this would actually <i>matter</i>, since anyone else using the phrase will ultimately end up helping to advertise hotels.com itself.  However, it does raise significant questions about trademarks on other generic words plus a .com at the end.<br /><br /><a href="http://www.techdirt.com/articles/20090726/1548355665.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090726/1548355665.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090726/1548355665.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>the-.com-isn't-unique?</slash:department>
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<pubDate>Mon, 13 Jul 2009 18:10:37 PDT</pubDate>
<title>Yet Another Misguided Lawsuit Over Google's AdWords, This Time From Rosetta Stone</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090712/2345015521.shtml</link>
<guid>http://www.techdirt.com/articles/20090712/2345015521.shtml</guid>
<description><![CDATA[ It's getting a bit tiresome to see these types of lawsuits, but Eric Goldman notes that this appears to be <a href="http://blog.ericgoldman.org/archives/2009/07/ninth_lawsuit_a.htm" target="_new">the ninth such lawsuit</a> against Google, claiming trademark violations for allowing people to buy AdWords on trademarked terms (or suggesting them as keywords).  This time the company suing is Rosetta Stone, but the complaint is basically the same.  In fact, it uses the same lawyers and apparently the same boilerplate language as some previous lawsuits (wonder if they charge full price for reusing the same text?).  The problem is the same, however.  It's a general misunderstanding of the purpose of trademark law, which does not give the trademark holder full control over the trademark, but merely is designed as consumer protection to stop confusion among buyers or, possibly, dilution of the trademark.  But that <i>does not</i> prevent the use in competitive advertisements.  And, even if it <i>did</i> the liability would be on the advertising party, and not Google.  But Google has the cash, so everyone sues Google.<br /><br /><a href="http://www.techdirt.com/articles/20090712/2345015521.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090712/2345015521.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090712/2345015521.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>blame-the-real-party!</slash:department>
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<pubDate>Tue, 19 May 2009 08:20:00 PDT</pubDate>
<title>Husband Sues Google For Patent Infringement; Wife Sues Google For Trademark Infringement</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090518/0211554920.shtml</link>
<guid>http://www.techdirt.com/articles/20090518/0211554920.shtml</guid>
<description><![CDATA[ On Friday, we mentioned in passing that a <a href="http://www.techdirt.com/articles/20090515/0336134898.shtml">class action lawsuit</a> had been filed against Google, claiming that its allowance of trademarked terms to be used in keyword advertising was an abuse of trademark law.  Eric Goldman had an interesting <a href="http://blog.ericgoldman.org/archives/2009/05/google_hit_with.htm" target="_new">analysis of the case</a>, noting that it was the first such attempt to create a class action lawsuit around this issue.  As we've discussed, such lawsuits don't make much sense.  First, there's no violation of trademark in running an ad against a trademarked keyword (there's no confusion by the user and there's no dilution of the mark).  Second, even if there is trademark infringement, the infringer would be the company taking out the ad, not Google.  But why let that stop a chance to score millions from Google.
<br /><br /> 
When I saw the NY Times <a href="http://www.nytimes.com/2009/05/15/technology/internet/15google.html?ref=technology" target="_new">coverage of the lawsuit</a>, it caught my attention that the woman behind the lawsuit was named Audrey Spangenberg, because it reminded me of Erich Spangenberg, a rather notorious <a href="http://www.techdirt.com/search.php?site=&#038;cx=partner-pub-4050006937094082%3Acx0qff-dnm1&#038;cof=FORID%3A9&#038;ie=ISO-8859-1&#038;q=spangenberg">patent hoarder</a> who has made millions producing nothing, but suing an awful lot.  This is the same Erich Spangenberg who had to <a href="http://www.techdirt.com/articles/20080620/0544071462.shtml">pay $4 million</a> after he was caught <a href="http://www.techdirt.com/articles/20080603/0142061298.shtml">shuffling patents around</a> among his many different shell companies, so that he could sue Chrysler three times over the same patent, despite earlier settlements promising never to use the same patent against Chrysler again.
<br /><br />
Still, I figured it must be a coincidence -- surely, there must be a fair number of Spangenbergs in the world.  However, Joe Mullin, IP reporter extraordinaire, has a detailed post explaining <a href="http://thepriorart.typepad.com/the_prior_art/2009/05/fpx-v-google-spangenberg-patent-empire-moves-into-trademark.html" target="_new">that the two are, in fact, married</a>, and also detailing how Erich Spangenberg has sued Google multiple times for patent infringement.  Apparently, the family is branching out into questionable trademark lawsuits as well.  Audrey Spangenberg claims (don't they always?) that the lawsuit is about "respect for intellectual property" rather than money.  So, I'm sure that she'll gladly donate any money she and her husband make from all these lawsuits to groups that respect intellectual property, such as Creative Commons, EFF or the Free Software Foundation, right?<br /><br /><a href="http://www.techdirt.com/articles/20090518/0211554920.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090518/0211554920.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090518/0211554920.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>money-money-money-money</slash:department>
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<pubDate>Fri, 10 Apr 2009 06:48:00 PDT</pubDate>
<title>Shocker: Monster Cable Still Up To Its Old Tricks</title>
<dc:creator>Carlo Longino</dc:creator>
<link>http://www.techdirt.com/articles/20090409/1525324455.shtml</link>
<guid>http://www.techdirt.com/articles/20090409/1525324455.shtml</guid>
<description><![CDATA[ Right after the first of the year, it looked like Monster Cable might be taking a new tack in its trademark "strategy", after it <a href="http://techdirt.com/articles/20090106/1546523298.shtml">dropped</a> a lawsuit against a company called Monster Mini-Golf. Monster Cable has a <a href="http://www.techdirt.com/articles/20041110/0531219.shtml">long history</a> of suing lots of business -- no matter what line of work they're in -- that use the word monster in their name, but given the backlash against it and its subsequent apology in the mini-golf case, it seemed that maybe, just maybe it was changing its ways. That was false hope, apparently, as it's now going after <a href="http://www.audioholics.com/news/industry-news/monster-cable">a company called Monster Transmission</a> (via <a href="http://www.engadget.com/2009/04/09/monster-cable-learns-nothing-sues-monster-transmission/">Engadget</a>). The cable company apparently claims it "has no issue" with the transmission company, but that's news to one of its owners. Monster Cable also claims the suit was filed before its backdown in the Monster Mini-Golf case, as if that's supposed to make it okay. But if the company really "has no issue" -- why not just withdraw the suit?<br /><br /><a href="http://www.techdirt.com/articles/20090409/1525324455.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090409/1525324455.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090409/1525324455.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>speaks-to-credibility-your-honor</slash:department>
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<pubDate>Fri, 20 Mar 2009 00:39:00 PDT</pubDate>
<title>Utah Allows Elected Official To Lobby... And Vote For Bill Her Company Is Pushing</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090319/0227384177.shtml</link>
<guid>http://www.techdirt.com/articles/20090319/0227384177.shtml</guid>
<description><![CDATA[ Tim already covered some of the <a href="http://www.techdirt.com/articles/20090315/1451054118.shtml">problems</a> with Utah's repeated attempts to ban (or greatly limit) keyword advertising on trademarked terms.  However, there were two separate disturbing issues related to this, <a href="http://blog.ericgoldman.org/archives/2009/03/utah_hb_450_die.htm" target="_new">both brought up by Eric Goldman</a>, that seemed worth discussing.  Both involve two of the legislators who voted on the bill.  The first, Rep. S. Clark, voted against the bill, but for flabbergasting reasons.  You see, it wasn't that he disliked the idea that companies would be blocked from advertising on competitive keywords, it was because he wanted to pin all the liability on Google:
<blockquote><i>
"We should be going after the Googles that are creating this problem. They're the villains." .... "If we're going to use the strength and resources of the state to go after businesses, then we ought to go after the business that is causing the harm. ... We ought to go after the Googles with the state's resources and reputation."
</i></blockquote>
Then, there's Rep. Jennifer "Jen" Seelig, who voted for the bill.  But, that shouldn't be surprising.  You see, even though she's an elected official in the state legislator, she's <i>also</i> still employed as a registered lobbyist for 1-800 Contacts, the company that has been pushing the bill.  Apparently that sort of conflict of interest isn't seen as a problem in Utah.<br /><br /><a href="http://www.techdirt.com/articles/20090319/0227384177.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090319/0227384177.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090319/0227384177.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>utah-politics-at-work</slash:department>
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