Techdirt. Stories filed under "t-shirts"

TSA Declares Themselves Fashion & Funny Police

Timothy Geigner — Wed, 29 Aug 2012 10:33:06 PDT

While we were just discussing an accusation against the TSA for racial profiling (GASP!), did you know that they were also the official state-sponsored fashion and humor police? I mean, who couldn't see these guys adjudicating your local fashion show?

TSA uniforms: like Michael Jackson, but creepier
Image Source. CC BY-SA 2.0

Reader pixelpusher220 writes in about the tale of how one man's shirt got him booted off of a Delta airplane after passing through TSA security, as recounted by Cory Doctrow.

Back in 2007, I designed a shirt for Woot! that featured a screaming eagle clutching an unlaced shoe and a crushed water bottle, surrounded by the motto MOISTURE BOMBS ZOMG TERRORISTS ZOMG GONNA KILL US ALL ZOMG ZOMG ALERT LEVEL BLOODRED RUN RUN TAKE OFF YOUR SHOES. Among the lucky owners of this garment is Arijit "Poop Strong" Guha, who proudly wore it this week as he headed for a Delta flight from Buffalo-Niagara International Airport to his home in Phoenix.
But it was not to be. First, the ~~TSA~~ Delta agents questioned him closely about the shirt, and made him agree to change it, submit to a secondary screening and board last. He complied with these rules, but then he was pulled aside by multiple Niagara Frontier Transportation Authority cops, more TSA, and a Delta official and searched again.

Apparently the new terror plot is to make you laugh so hard your face explodes

It's worth noting that these shirts were designed by Cory Doctrow and sold as part of a charitable program.

Now, I'll restate it again, Arijit had already gone through the TSA screening when he and his wife were then approached by Delta employees at the gate who informed him that he had committed the crime of making other passengers "uncomfortable". When Arijit informed the Delta employees that he was wearing the shirt specifically to mock the security theater we call an airport these days, he was put through another round of screening at the gate by several TSA and local agents and then told that he would be allowed to board. The Delta pilot, catching wind of this, requested Arijit not be allowed to board, because laughter would not be tolerated on his enormous hunk of flying metal. Oh, and they also refused to allow his wife to board the plane too. No reason was apparently given for this, but I'm guessing there may have been some plaid mixing with pin-stripes in her outfit, and the pilot found it to be lacking in fabulousness.

Or maybe there was another reason. According to Arijit, the officer wanted to interrogate him further, saying that Arijit had given a "stupid answer" and "looked foreign":

“Certainly he wasn’t implying that dark-skinned people are not real Americans and that white people are the only true Americans,” Arijit writes in part of his snark-filled synopsis. “Fortunately, Mark’s request was denied. Apparently, someone at NFTA recognized this bigoted meathead for the bigoted meathead he was and that nationality is simply a concept that exists solely on paper and cannot be discerned from just looking at someone.”

And yet he still wasn't allowed on the plane. Was it because of his t-shirt? Was it because the motherfucking eagle on it caused concern amongst passengers? Or, as has been previously accused, was it because too many TSA agents find brown-skinned people suspicious and alarming?

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This T-Shirt Has Been Seized

Leigh Beadon — Fri, 17 Aug 2012 10:57:00 PDT

“Eagles come in all shapes and sizes, but you will recognize them chiefly by their attitudes.”
– E. F. Schumacher

NON GENERANT AQUILÆ COLUMBAS
– Unknown

For the feds, it’s not enough to simply seize domain names without warning or due process—they want to make sure everyone knows the website operators were breaking the law, even if that has yet to be proven in court. That’s why every domain that gets seized ends up redirecting to one of these dramatic warning pages, replete with the eagle-emblazoned badges of the federal agencies involved. You know the one I mean:

I thought eagles were solitary birds—but apparently they'll flock anywhere the RIAA points. At least that seemed to be the case with the hip-hop blog Dajaz1, which was treated to a year of Promethean pecking while the court waited patiently for the RIAA to fail to produce any evidence.

And that's just one of over 700 websites seized without due process. The first round of seizures, commencing the so-called Operation In Our Sites (which I suggest renaming to Operation Motherfucking Eagles), was announced from Disney headquarters, possibly by a tyrannical Mickey Mouse, but more likely by ICE Director John Morton sporting a dumb grin over the presence of whatever movie stars Disney managed to rustle up for the event. It's ~~Chinatown~~ Hollywood. The only place where eagles and mice get along.

To commemorate the fruits of this alliance, I created the Seized Tee for Techdirt's new Insider Shop. Government regulations prevent us from directly replicating agency badges, but that proved to be a plus, since I think I have drastically improved them in terms of both clarity of purpose and, more importantly, overall eagle-ness, which was clearly a prominent factor in their original design:

Buying the Seized Tee also gets you access to the Techdirt Crystal Ball for one year, two First Word/Last Word credits, and an Insider Badge on your profile and comments. Wear it with pride, and when people ask you about it, be sure to tell them that this kind of government censorship is a real thing that is happening as we speak, and it's a problem that's only going to get worse if it goes unchecked. Eagles do not beget doves.

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Announcing The New Techdirt Insider Shop

Mike Masnick — Thu, 16 Aug 2012 10:45:04 PDT

A few years ago, in the pre-Kickstarter (but post-artists-crowdfunding) world, we decided that there was no reason why some of the basic experiments for funding that musicians were doing shouldn't apply to blogs as well. So we launched our own "tiered" "CwF+RtB" (Connect with Fans + Reasons to Buy) store entirely as an experiment. By the end of the year, we made over $50,000 with it, which exceeded any modest expectations we might have had. Since then, it's always been on the list of things to do to update the store in a big way, and a few months ago, we finally decided to focus in on it. While it took longer than we expected, we're proud to launch the new version:

The Techdirt Insider Shop

It has many of the same offerings that the original had, but a bunch of new and expanded offerings as well. It's designed more as a store than a "tiered" setup, so shop around a bit. We'll have a few more posts highlighting some key features and merchandise, but for those of you already familiar with the Techdirt Crystal Ball -- which allows you to get early access to some stories and preview the headlines of others -- that's still around, but it's now been expanded, so you get to see some stories up to two hours early, rather than just one. And, if you sign up for a premium package, you can even get the brand new Crystal Ball Plus, which gives you pretty detailed access to all sorts of posts we're working on, including false-start stories that never make it onto the site, and some works that are very much in progress. If you're already a Techdirt Crystal Ball subscriber, your account has been upgraded to the new version, meaning you get to see more stories earlier, and you get some other features.

We also have some brand new features on the site for Insiders, including the new First Word/Last Word offering, which I'll have another post discussing in more detail a little later today. There's also the brand new Insider Chat which all of you should be able to see to your right. Certain Insider membership packages allow you to join in the chat. Without one of those... you can still view the chat, but you can't participate. Also, for those who sign up for longer term packages, we have a number of offerings, including special Insider Hangouts (using Google+'s Hangouts feature), which should be a lot of fun. Check out the store for a detailed explanation of all the new blog features that are available.

You want more gear? We've got more gear, including new t-shirts, hoodies, mugs, bottles and other assorted paraphernalia. We've got a brand new Seized t-shirt in honor of various domain seizures (more on that later!) and an updated DMCA takedown t-shirt. The original was our most popular seller, so don't miss out on the new, revamped version. We've also got a very special, limited edition Techdirt staff bundle -- of which only five are available to buy. These are special staff-only hoodies and an assortment of other goodies. If you don't want to splurge to that level (or if they all sell out before you get a chance) we've got some other hoodies to choose from.

Downloads? We've got downloads. You can "pay what you want" for the ebook version of my book Approaching Infinity (built off a collection of Techdirt posts) or our famed Sky is Rising report. Name your price and help support more such works in the future! Hell, if you don't want anything specific in return, you can also just donate some money.

There's plenty more as well, including getting lunch with me -- which we offered only as a one week special last time, but it was quite popular (and a lot of fun) -- as well as the indisputably Awesome Day with Techdirt (which a few folks did last time around, and it really was quite awesome). There are also various business services that tie back into how we normally make a living.

And, last and most certainly least, we still have options for those of you who hate Techdirt. Last time around, we offered to take a year off for merely $100-million, and surprisingly none of you took us up on it. We did have some requests for pro-rated offerings, so we'll now shut down for 24 hours for just $1 million (pocket change!). As for the big one? Well, we always hear the haters insist that price is equal to value, and no one appeared to value that $100-million offering enough... so the price is going up. You can shut us up for an entire year for the new, more luxurious price of $100,000,001. Hurry up. We may raise the prices again before you know it.

Either way, the store platform we've put together is a lot more robust, and we're hopeful that we can do a bunch of other things with it over the next few months and years, so shop away...

Please note that while we've been testing the new store & features extensively, when things go live, problems always pop up. If you spot any errors or bugs, please let us know and we'll get to them as quickly as possible...

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Not Wise: French T-Shirt Company Tries To Trademark Anonymous Logo

Mike Masnick — Mon, 30 Jul 2012 12:07:00 PDT

Via Asher Wolf, we learn that a French company by the name of Early Flicker, who appears to focus on making and selling pop-culture referencing t-shirts, has applied for a trademark on Anonymous' logo and slogan (pdf and embedded below). This does not seem wise.

If you look around, there are others selling Anonymous apparel, but trying to trademark the logo, and limit its use by others isn't just playing with fire, it's directly taunting a large group of people with weapons that shoot fire... and who have little hesitation in using them.

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Planet Money T-Shirt Plans Include Recognizing That Copying Works For Fashion

Mike Masnick — Thu, 28 Oct 2010 01:03:14 PDT

Earlier this year, we wrote about how the NPR podcast Planet Money was planning to go into the t-shirt business to better understand the whole process of creating a small clothing retail operation, top to bottom. The idea was to create high quality t-shirts that people would actually want (and pay a premium for), rather than the typical cheapo t-shirts. I had been wondering what happened to that plan, because the Planet Money team hadn't mentioned it in a while, but they're finally back to discussing it, and the latest podcast, amazingly, hits on another topic we talk about frequently: how copying helps the fashion industry.

Unfortunately, the Planet Money folks refer to it as "stealing," even as they talk to a bunch of folks who explain how copying is what really helps the industry thrive. They discuss the awful new fashion copyright bill, and how it's likely to have seriously bad consequences for the industry and for consumers, noting even, that many economists recognize that intellectual property is not a good solution in many markets. If a market can thrive and be competitive without intellectual property, adding such monopolies to the mix can be a disaster, leading to greater employment for lawyers, but harm to everyone else. They describe how having something like a fashion copyright will make it so that the industry needs to "clear" pretty much everything they do with the lawyers first. That means things will be a lot more expensive, and anything that can't be "cleared" may never get made.

It may not be "new" to folks around here, who have known all this for years, but it's nice to see these ideas spreading.

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NY Times Becomes A Trademark Bully Over A Logo For A Newspaper That Hasn't Existed In 40+ Years

Mike Masnick — Tue, 22 Jun 2010 08:33:58 PDT

What is it with the NY Times lately? The newspaper used to have actually been one of the more "reasonable" ones when it came to intellectual property issues. However, in just the last few weeks we've had stories about how it tried to takedown an RSS feed reader for using the NY Times' own RSS feed, as well as a story where the NY Times' chief IP lawyer hides behind copyright law to explain the NYT's refusal to post useful source documents.

However, this latest one may the most bizarre of all. From 1924 to 1966 there was a daily newspaper published in NY called the NY Herald Tribune. It shut down in 1966, with a brief attempt at revival under a different name. In 1967, the NY Times and the Washington Post bought the European Edition of the paper, which was known as the International Herald Tribune, which had a separate website until recently when the NY Times (who bought out The Washington Post's half of the paper a few years back) decided to merge the IHT website into the NYT's own.

Either way, even with the operation of the IHT, the New York Herald Tribune has not actually been a newspaper since 1966. However, apparently many people have fond memories of the masthead of the paper, in part because of how it was portrayed on the t-shirt of actress Jean Seberg in the 1960 French film Breathless. Popular clothing shop Neighborhoodies recently decided to recreate the t-shirt on their own (photo from Consumerist): That's when the NY Times got upset. It first threatened to sue over the use of the logo, but Neighborhoodies didn't fold. They, properly, realized that trademarks only cover use in commerce and for products that the mark actually covers. Seeing that the New York Herald Tribune has not operated since 1966 (and the NY Times only owned the brand after that), it's difficult to see how the NYTimes has a legitimate trademark request.

And here's where things get even more ridiculous. After Neighborhoodies made this position clear to the NY Times, the NY Times tried to route around the company and sent a takedown to the ISP who hosts Neighborhoodies' website. That ISP apparently didn't want to stand up for its customer, so Neighborhoodies quickly switched ISPs. Either way this seems like an entirely bogus trademark claim, topped off with an obnoxious attempt to route around the company once that company made it clear that it wasn't going to just fold over when the NY Times sent a nastygram.

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Official Twilight T-Shirt Contest Won't Let You Use Anything From Twilight

Mike Masnick — Fri, 18 Jun 2010 19:39:00 PDT

David writes in to alert us to the rather hilarious situation where Cafe Press is running an official Twilight t-shirt design contest, where you can try to design a t-shirt for the upcoming release of the latest installment (didn't the last one come out like 3 weeks ago?) in the series, called Eclipse. You're supposed to design a t-shirt related to the movie, and you can win a $500 gift card.

That, of course, is not very interesting. Where it gets amusing is when you look at the restrictions in the fine print (I've bolded my favorites):

No use of the official Twilight movie logo e.g.
All images must be tagged with "twilight movie"
No use of images or depictions of the actors in the movie
No use of profanity, vulgar or hate language
No use of explicit sexual language or graphics
No use of copyrighted material from the movie or its promotional materials (e.g. no use of images of the movie, movie posters or from the movie website)
No political party associations (e.g. republican, democrat, or candidates)
No blood
No fangs
No stakes thru the heart
No coffins
No bats
No use of Twilight book cover images
No pictures of apples
No journals (you cannot create Twilight journal products)
No calendars (you cannot create Twilight calendar products)
No Cards (you cannot create Twilight postcards, greeting cards and note cards)
No Undergarments (you cannot create Twilight thongs or boxer shorts)

So, yes, go ahead and make an official Twilight movie shirt (but certainly not any other Cafe Press product), but don't use anything from the actual movies or books or anything normally associated with vampires. Also, um, can someone explain to me the prohibition on apples?

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Planet Money Crew Merges T-Shirts And Journalism

Mike Masnick — Wed, 2 Jun 2010 11:46:46 PDT

Just a day after we announced our combined plans to save journalism and sell some t-shirts, the always excellent Planet Money team at NPR did an entire show about their own plans to get into the t-shirt business. Planet Money, we've noted in the past, has really taken the concept of experiential journalism to new levels, by not just reporting on certain subjects, but getting really involved in the topics to better understand them. This is great.

And, their latest plan is to get into the t-shirt business to better understand what it's like to manage such a business. Of course, we've noted in the past that there's actually a ton of money to be made in the t-shirt business, even as some of our critics have mocked our business model ideas as being limited to just selling "looooooots of t-shirts" and little else. In response, of course, we sold a ton of t-shirts with that as the slogan (I'm wearing mine now).

The Planet Money podcast about t-shirts highlights a few interesting points that again fit in with plenty of the things we talk about here. For example, they spend time talking to a "trends" expert, who notes that the big thing in selling high end luxury t-shirts, is to include a "story" with the shirt. It's the story that gets people willing to buy the shirt. She mentions how some of the shirts have huge tags that include a detailed story about where the shirt was made. This kicks off a discussion among the Planet Money crew about how their whole business is telling stories, and they should be able to tell a good story with their shirt. This actually reminds me of the Significant Objects project that we've written about a few times, where a group of fiction writers sold random trinkets on eBay... but did so with a fictional story about the object. That fictional story (given away for free) made the little trinkets much more valuable, and they were sold for much higher than nominal prices.

It was yet another example of an infinite good (the story) being used to make a scarce good (the trinket) much more valuable. It's neat to see the same thing happening in t-shirts as well, as it sort of ties a bunch of these different ideas together.

Oh, and one last thing. In the podcast, they discuss how high end t-shirts, with high quality cotton, can sell for over $200, and talk about how their own t-shirt, which they insist will be a hell of a lot nicer than your typical cheap NPR t-shirt, will probably be sold for about $50. Given all of this, I should note that our own t-shirts are also high quality American Apparel shirts that are crazy soft and comfy... and are offered at the bargain price of just $25... including a one-year subscription to the Techdirt crystal ball feature. It's a bargain. So, if you're interested in t-shirts and journalism, you can pick up our high-quality "paywall" t-shirt to make sure people have to pay you to keep talking: Or just sign up for our brainstorming event on saving journalism, where you'll get the t-shirt as well... and maybe we'll even figure out a way to discuss t-shirts and journalism.

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Honda Sued For Trademark Infringement For Suggesting It Wants To Save The Earth

Mike Masnick — Wed, 27 Jan 2010 09:17:00 PST

Be careful suggesting that you want to "save the earth." Automaker Honda just did that in an ad with a guy wearing a "save the earth" t-shirt, and for doing so, it got slapped with a trademark infringement lawsuit from the Save the Earth Foundation, which apparently has a trademark on that phrase (and has had it since 1972). The foundation claims that the ad was implying endorsement by the foundation. I wonder if morons in a hurry have any interest in saving the earth.

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Whaddya Know... Popular Mechanics Connects With Young Fans With T-Shirts And A Contest

Michael Ho — Tue, 19 Jan 2010 20:00:22 PST

Hearst Magazines, which is the division of the Hearst Corporation behind Popular Mechanics, has teamed up with Old Navy to print t-shirts with old Popular Mechanics illustrations aimed at kids. The classic artwork is supposed to revive interest in the new editions of Popular Mechanics as well as generate some enthusiasm for mechanical gadgets related to transportation (think 1950s rocket cars and electric motorcycle concepts). Along with the shirts, the magazine is also sponsoring a 'Kids Can Do Great Things Design Contest' for children (up to 12) to submit their own artwork. The winner of the contest will get a $500 shopping spree at Old Navy and have the design printed in the magazine -- and if it looks good on a shirt, they'll sell shirts, too.

Not too long ago, we mentioned Rolling Stone magazine trying out a similar merchandise program (though with a few more legal complications), so this isn't exactly a novel concept (and we never said it was). But it's interesting that more publications are experimenting with efforts to connect with fans -- and especially younger fans to keep the fan pipeline filled. And one of the key components for this Popular Mechanics example is that it fits with the magazine's audience and also highlights a common theme from the magazine. This is the beginning of creating a brand for the magazine that features why readers should be interested in paying attention to it. Namely, if you're looking for articles and concept artwork related to futuristic transportation solutions, Popular Mechanics is where to go.

If this t-shirt trend continues, though, we'll have to be on the lookout for newspapers printing t-shirts, too. I'm pretty sure there would be a market for WSJ-style hedcut artwork on t-shirts -- and some copyright issues for it as well.

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Can Rolling Stone Sell T-Shirts Of Its Covers? It's Not That Simple, Apparently...

Mike Masnick — Tue, 22 Dec 2009 07:20:00 PST

Well, here's an interesting lawsuit. Apparently, Rolling Stone magazine decided it wanted to try selling t-shirts of some of its covers. Considering the market for t-shirts, that might not be a bad idea (especially when compared to the market for magazines these days). Obviously, the magazine and its publisher Wenner Media own the copyright on their own covers, so there shouldn't be any problem, right? Not so fast. Since the covers usually include musicians, and those musicians have vast merchandising businesses themselves, some of the companies who handle the merchandising for some top artists have sued, claiming that they have exclusive licensing deals to sell products with those musicians. Rolling Stone is arguing both that it has a First Amendment right to do this, and a fair use defense to any intellectual property claim. I'm reminded of a recent case involving magazine covers, where the use of those magazine covers in a book (by someone else) was deemed fair use, though the details are obviously quite different. Still, it probably won't surprise many people that I tend to think Rolling Stone should prevail here. The key aspect of what they're selling is that the designs are Rolling Stone covers -- not specifically which band is on the cover.

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On Second Thought, SoundScan Claims Mos Def T-Shirt Doesn't Count As An Album Sale

Mike Masnick — Mon, 22 Jun 2009 16:37:25 PDT

On Friday, we thought that Mos Def's experiment with selling an album via a t-shirt (whereby if you bought the t-shirt, you got to download the album) was a pretty cool idea. What seemed even cooler was the claim that Nielsen Soundscan would count each t-shirt sale as an album sale. However, Soundscan has come out claiming this simply is not true:

"Nielsen Soundscan knows nothing about this and without knowing more, we have no intention of counting units triggered by the sale of a t-shirt."

The company offering up the t-shirts tried to explain, saying:

Instead of directly reporting retail sales through his company, Invisible DJ, Wineberg plans to relay the information back to the label. The label, in turn, can then submit the sale to Soundscan.

Hmm. That's not quite the same thing as saying Soundscan will count the t-shirt sales? And, it may be even worse, as Soundscan said it may count those sales submitted by the label, but only after "a discussion and negotiation." In other words, there's no real deal here at all, and nothing to suggest that the t-shirts will be counted as album sales.

Of course, that's ridiculous. In this era when the "music" is getting people to buy other stuff, the specific number of "album" sales is meaningless. We've seen artists who embrace these unique models making a lot more money from them, but they don't appear as top sellers because Soundscan only wants to count one (increasingly smaller) part of the ecosystem? That sort of thinking reinforces the misguided focus on the "album."

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Mos Def Tries T-Shirt As An Album Business Model

Mike Masnick — Fri, 19 Jun 2009 18:15:56 PDT

While some folks like to mock the business model examples we talk about by saying that the future is just in selling looooooooooooooooooottss of t-shirts, the truth is that while the models involve a bunch of different things, we shouldn't mock the idea of using t-shirts as part of some models. It appears that Mos Def recognizes that. As a bunch of you have sent in, his latest album is being sold via t-shirt. That is, you can buy a t-shirt that will include the album artwork on the front, track listing on the back... and a code for a digital download. And even more impressive, he's convinced Soundscan to count sales of the t-shirt as album sales. Another cool experiment.

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Another Bogus Copyright Takedown: Can't Protest A Viacom Movie With T-Shirts

Mike Masnick — Mon, 4 May 2009 12:47:12 PDT

Boing Boing points us to the news that someone who was trying to protest the fact that a new Viacom animated movie was hiring Caucasian actors to play Asian or Inuit characters found that the t-shirts she was selling via Zazzle were taken down due to a claim that they violated Viacom's intellectual property. It's difficult to see what the violation of intellectual property here is. The shirts don't use any imagery from the movie itself. The t-shirts were designed by the woman herself. The only thing they have is a mention of the name of the movie -- but that shouldn't be enough to force the content offline. On top of that, plenty of the shirts don't seem to name the movie at all, but do name one of the characters. Again, it's quite difficult to see how this is an intellectual property violation, in any way. The explanation that Zazzle gave isn't entirely clear -- as it might not be a case of Viacom complaining directly, but Zazzle taking the matter into its own hands (which is equally troubling). Whether it's Viacom or Zazzle, this appears to be an overly aggressive attempt to stop perfectly reasonable public speech by hiding behind intellectual property claims. Update: Someone from Viacom stopped by in the comments to let us know that it has no problem with the shirts. Zazzle just took the shirts down on their own, and Viacom has asked them to put the shirts back up. Nice to see Viacom respond in this manner.

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Giving People A Reason To Buy: Make Buying Fun

Mike Masnick — Thu, 9 Apr 2009 17:38:00 PDT

One of the key points in talking about giving people a real reason to buy is to make it an experience where people want to pay the prices that you're offering. In fact, one of the best to do this has been Josh Freese -- who set up a variety of hilarious options on what people could pay him for additional value beyond his latest album, causing the $250 option to sell out quickly -- and the $20,000 option to sell out as well (there was only one, but still... someone paid $20,000 for it). $20,000 is a lot, even for getting the following:

Signed CD/DVD and digital download.
T-shirt
A signed DW Snare from the 2008 Nine Inch Nails tour.
Maynard James Keenan, Mark Mothersbaugh from DEVO and I take you miniature golfing and then drop you off on the side of the freeway (all filmed and posted on youtube of course).
I give you a tour of Long Beach. I'll show ya my first apartment, the coffee shop on 2nd St where my buddy paid Dave Grohl $40 to rip up some tile just weeks before he joined "Nirvana". I'll show you all my old stomping grounds....the Vandals old rehearsal spot, the house Quackenbush and I use to rent, where to go for the best tacos, Snoop Dogg's high school, etc.... for an extra 50 bucks I'll show you where Adrian and Tom from "No Doubt" live. For another $25 I'll throw in Brooks from Bad Religion and Eric from NOFX's houses too! We then spend the night at the Queen Mary and take the "Ghost Tour" (seperate rooms of course.....no spooning).
I write 2 songs about you (or if you want 1 can be about you and the other one can be about whatever or whomever you'd like) and it goes on my next record (you can sing back up on them, clap, play the drums, triangle solo...whatever you want).
Drum lesson OR foot and back massage (once again.....couples welcome).
Pick any 3 items out of my closet.

But, still, the whole thing is fun, and that's a big part of the reason why people find it worth buying. There have even been rumors that some bands are looking at buying the $75,000 option, which would get them lots of attention, and include options like Freese playing on tour with them for a month and recording an entire EP about whatever they want.

But, of course, it's not just in the music business where this works. Reader William Jackson writes in to point to an interesting article of a guy noting that making buying fun works in a range of industries, from software to t-shirts. He describes the process of buying a t-shirt at the T-Shirt Deli, a t-shirt shop that is set up just like a deli, and makes the process of buying a t-shirt like the process of buying a sandwich -- including handing you the final product wrapped up in wax paper with stickers... and including a bag of chips as well.

So, if you're looking for ways to give people a reason to buy -- a good place to start is to make buying your product fun.

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Microsoft Jumping On The T-Shirt Bandwagon

Mike Masnick — Mon, 8 Dec 2008 07:35:00 PST

For years, critics of this site have made fun of us (incorrectly) by claiming that we're really telling content creators of all kind to bet their business model on selling t-shirts. That, of course, isn't true, but we keep seeing t-shirts show up in odd places -- and recently discovered that the branded t-shirt market is a decent size. Who's the latest to jump in? Apparently Microsoft. Seriously. Ad Age is reporting that Microsoft is coming out with its own clothing line, focusing on the sort of retro-geek/ironic look that's been sort of trendy in the t-shirt space. They're calling it "Softwear" (not software, get it?), and it will even include the infamous Bill Gates' mugshot among other Microsoft-related images from the 80s. And, no, I doubt anyone expects this to be a big money maker, but with so many people actually selling t-shirts and with a bunch of folks in the comments recently requesting t-shirts from us, maybe we should have some fun and offer some up. I'd probably get one that read LOOOOOOOOOOOOOOOOOOOOOOOOOTS of T-shirts.

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Turns Out There's Lottttttttssss Of Money To Be Made In T-Shirts

Mike Masnick — Wed, 26 Nov 2008 17:27:00 PST

We've pointed out in the past that folks who don't want to understand the economics of scarce and infinite goods often falsely claim that the business model we suggest is all about selling lots of t-shirts. Or, more specifically, when they comment in a mocking fashion, it's usually something like "lotttttttttttttttttttttsssssssssssssssssss of t-shirts."

The truth is that the business models we've shown usually have little to nothing to do with t-shirts. There are tons of scarcities that have nothing to do with t-shirts, and often aren't even physical goods (another mistake people make is assuming that scarce means physical). Usually we're talking about things like access and attention as valuable scarce goods. However, perhaps we were being a bit too flip in ignoring t-shirts ourselves.

Clive Thompson has a short article over at Wired looking at "the t-shirt economy," noting that it's actually a pretty big business: on the order of $40 billion in branded or decorated apparel (by comparison, the worldwide market for recorded music was supposedly $31.8 billion in 2006), and some of that definitely comes from content providers who are providing content for free and making money selling t-shirts. I still don't think it's the greatest business model out there (despite what some of my critics like to claim I've said), but I have to admit I'm rather amused by the fact that the "t-shirt economy" is actually getting some attention.

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Rock Band Video Game Selling T-Shirts Of Fake Bands

Mike Masnick — Mon, 13 Oct 2008 13:47:25 PDT

When critics of our analysis of the economics of infinite and scarce goods want to mock our ideas or make fun of us, they often fall back on the false claim that the business model we advocate is "give away everything and make it up by selling t-shirts." Or, rather, if they're really in a mocking mood, they usually write "llllllloooooooooooooooooootttts of t-shirts." It's quite amusing, though, of course, it shows a fundamental misunderstanding of what we mean by scarce goods.

That said, t-shirts can make up one part of the scarce goods that someone sells, though, it will almost always be a small part of it. And, there's no reason to mock the contribution that selling t-shirts can make as part of a larger business model. Reader Aaron de Oliveira points us to the interesting news that the super popular video game Rock Band is now letting players who have uploaded their own fake rock band logo order t-shirts, keychains and other merchandise from their fake band. As de Oliveira correctly notes, not only does this make some money, but it also makes the gaming experience better, connects fans more closely to the game and their own fake rock band in the game:

The company realizes it's not in the music business or in the t-shirt business. Its business model is the custom experience and it uses music (fun & free or cheap) and t-shirts to improve that experience in such a way that people are willing to pay for it.

Bingo. So go buy llllllooooooooottts of t-shirts to make it work.

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Another 'Free' Business Model Experiment

Mike Masnick — Fri, 28 Mar 2008 15:16:19 PDT

When we discuss the basic economics having to do with infinite goods, sometimes the debates in the comments accuse me of promoting one "business model" over all others. The truth is quite different. The economics at work are fundamental. Price gets driven to marginal cost. The business models that then result, however, are numerous and varied. The key is simply recognizing that the infinite good works as a resource, increasing the value of all sorts of scarce goods. Thus, you release the infinite goods widely, and sell scarce goods that are made more valuable. How you do that can take all different concepts into account. Just in the music space alone we see so many varied models, from Radiohead's name your own price to Trent Reznor's tiered premium model to Jill Sobule's tiered support model to Maria Schneider's fan-supported production model all the way to things like The String Cheese Incident setting up their own travel agency to help fans follow them around for gigs. The key isn't a single business model. In fact, each of these individual business models might not work for any other artist. But all recognize the promotional power of the music in making something else much more valuable.

And we're seeing that show up in totally unexpected places as well. Take, for example, this recent post on Boing Boing about what's happened with a bunch of experimental video games, developed originally as part of a Carnegie Mellon project. Each game was developed in 7 days and many are given away for free. However, now a company has taken those games and made t-shirts (yes, t-shirts) using images from some of the games. Even better, though, is that with each t-shirt, you get a copy of the video game itself, and the shirts are now for sale at Target. In other words, these games are helping to make the t-shirts more valuable, even though the games themselves are free. It's yet another example of understanding the difference between infinite and scarce goods and how to use one to make money from the other.

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