Subsidizing wireless usage in this way would only give rise to this myth that smartphone data plans are capped because of congestion and a supposed high cost of moving data. However, studies show that the cost of delivering content to wireless customers has dropped while the user base has increased.

Well-heeled content providers like ESPN would not be hurt financially by subsidies, but if they became standard, that extra could effectively put up a huge roadblock — or at least a very nasty speed bump — to smaller startups seeking to compete.

If content providers do begin subsidizing wireless plans, then consumers should demand lower monthly rates — or the elimination of data caps entirely, as that extra cost will be borne by ESPN and others. Of course, we all know that will never happen.

"The contest was run properly," 2K Sports said. "We look forward to awarding someone a million dollars on May 10 in New York."

Today, I started a game under the Million Dollar Challenge menu option and as soon as I pressed start to go the substitution menu in the loading screen, I lost the official logo. According to the contest's official rules, you may not pause the game, substitute any player on either team, make a mound visit, or delay the game longer than 10 seconds between pitches.

OverDog is taking a very simple premise, connecting athletes who love video games with fans who love video games, and flipping that dynamic on its head. Twitter is popular for, amongst other reasons, the fact that it allows immediate and sustained interaction between celebrities and fans, while the celebrity still keeps that arms-length privacy. OverDog is building an experience that gives fans the chance to do something they love with athletes who share that same interest, video games. That both fans and athletes would be excited about this seems so obvious I was honestly surprised to discover that nothing like OverDog already existed.

We look at Kickstarter more as marketing than fundraising. We will still deploy a product in April even if we don't hit our funding goal. Our goal is to attract enough users through Kickstarter that we can take that dedicated community of soon-to-be users and give them exclusive access to our athletes during beta. We want them to be our test market, with unprecedented access to athletes, to test, to provide feedback, and ultimately, to help build a better final product to launch in the fall.

We certainly don't want to be presumptuous about athlete involvement, but luckily, we have deep relationships in every major sport. We can deliver on everything in that rewards section. Players associations like the NFLPA, MLBPA, and MLSPA have been instrumental in helping OverDog communicate with and attract the right athletes from the right teams to our platform. This will only get easier when we finally have a product for them to see and touch and use come April.

UW athletic director Scott Woodward was on Dave “Softy” Mahler’s radio show this morning and Softy began the interview by asking Woodward about the UW’s live coverage policy. The athletic director said he didn’t think it was a big story, pointing out that the school simply wants to protect its live media rights.

“We’re always going to protect live descriptions of events,” Woodward said. “That’s something that has always been our right for decades and continues to be so. As technology gets better and better, we’re going to have to be more vigilant about how we do it, but also understand that reporting has changed, too. There’s a fine line there and we’re always going to be cognizant and reasonable.”

Woodward continued, telling Softy that his own radio station pays a premium to broadcast UW games live and “we don’t want that diminished, nor do we anything else diminished whether it’s T.V. or live events.”

My conversation with a University of Washington departmental source on the issue of Twitter restrictions (specifically live-tweeting during games) was not only informative, but surprising. I came to find out that UW not only reserves a sort of “creative protection” right over their sporting events, but that the policy is actually of benefit to their fans. Further, in a surprising twist, it seems that UW’s Twitter restrictions policy constitutes a step forward in social engagement … not backwards, the way it seems on its face.

Sporting events put on by the University of Washington can be considered the school’s “creative property” in a way.

They’re paying for the promotion, the venue, all of it. From a business perspective, they’re taking the greatest investment risk regarding their events, and they’re gambling on your fan-ship of their sport teams. It’s not unreasonable to want (and deserve) some control over the accuracy of the flow of information.

In our view, the underlying basketball games do not fall within the subject matter of federal copyright protection because they do not constitute "original works of authorship" under 17 U.S.C. Section 102(a). Section 102(a) lists eight categories of "works of authorship" covered by the act, including such categories as "literary works," "musical works," and "dramatic works."[n3] The list does not include athletic events, and, although the list is concededly non-exclusive, such events are neither similar nor analogous to any of the listed categories.

Sports events are not "authored" in any common sense of the word. There is, of course, at least at the professional level, considerable preparation for a game. However, the preparation is as much an expression of hope or faith as a determination of what will actually happen. Unlike movies, plays, television programs, or operas, athletic events are competitive and have no underlying script. Preparation may even cause mistakes to succeed, like the broken play in football that gains yardage because the opposition could not expect it. Athletic events may also result in wholly unanticipated occurrences, the most notable recent event being in a championship baseball game in which interference with a fly ball caused an umpire to signal erroneously a home run.

[....] We believe that the lack of caselaw is attributable to a general understanding that athletic events were, and are, uncopyrightable. Indeed, prior to 1976, there was even doubt that broadcasts describing or depicting such events, which have a far stronger case for copyrightability than the events themselves, were entitled to copyright protection. Indeed, as described in the next subsection of this opinion, Congress found it necessary to extend such protection to recorded broadcasts of live events. The fact that Congress did not extend such protection to the events themselves confirms our view that the district court correctly held that appellants were not infringing a copyright in the NBA games.

An indispensable element of an INS "hot-news" claim is free-riding by a defendant on a plaintiff's product, enabling the defendant to produce a directly competitive product for less money because it has lower costs. SportsTrax is not such a product. The use of pagers to transmit real-time information about NBA games requires: (i) the collecting of facts about the games; (ii) the transmission of these facts on a network; (iii) the assembling of them by the particular service; and (iv) the transmission of them to pagers or an on-line computer site. Appellants are in no way free-riding on Gamestats. Motorola and STATS expend their own resources to collect purely factual information generated in NBA games to transmit to SportsTrax pagers. They have their own network and assemble and transmit data themselves.

To be sure, if appellants in the future were to collect facts from an enhanced Gamestats pager to retransmit them to SportsTrax pagers, that would constitute free-riding and might well cause Gamestats to be unprofitable because it had to bear costs to collect facts that SportsTrax did not. If the appropriation of facts from one pager to another pager service were allowed, transmission of current information on NBA games to pagers or similar devices would be substantially deterred because any potential transmitter would know that the first entrant would quickly encounter a lower cost competitor free-riding on the originator's transmissions.[n9]

However, that is not the case in the instant matter. SportsTrax and Gamestats are each bearing their own costs of collecting factual information on NBA games, and, if one produces a product that is cheaper or otherwise superior to the other, that producer will prevail in the marketplace. This is obviously not the situation against which INS was intended to prevent: the potential lack of any such product or service because of the anticipation of free-riding.

Lastly, UW doesn’t want its own social engagement trumped. Their social media directory is incredibly dense: Instead of shutting out the media, UW has already beaten them to the punch with regard to social, live coverage, in-game tweeting, etc. etc. ad nauseam. Further, their fans already know where to go to get these live updates and usually turn there first, making any credentialed media coverage kind of redundant in the end.

My source says that the university takes social very seriously, and implementing journalistic policy for Twitter like the kind that exists already for radio and TV is a sign that UW takes the power of social media as a journalistic tool incredibly seriously. From this perspective, the University of Washington is ahead of the curve, not behind.

USA Gymnastics is preparing a trademark filing for the term “Fierce Five,” which was attached to the gold medal-winning women’s gymnastics team at the London Olympics, spokeswoman Luan Peszek said in an e-mail.

Peszek has said the team, including Gabby Douglas, the first black gymnast to win the all-around, preferred Fierce Five to Fab Five.

A California man, Paolo Mazza, filed for a “Fierce Five” trademark on Aug. 8, according to the U.S. Patent and Trademark Office website. No attorney was listed on the filing, which provided only a post-office box in Millbrae, California, as an address. There is no telephone listing available.*

The fact that the setting up of the database required, irrespective of the creation of the data which it contains, significant labour and skill on the part of its author does not justify, as such, the protection of it by copyright if that labour and that skill do not express any originality in the selection or arrangement of that data.

"The key element this year: the power of large groups of people to make use of the technology to start to say, "No!" to those who have sought to hold back progress."

"Last night we were turned into "pirates" as the entertainment industry likes to call us. As 2011 turned into 2012, the executives at Time Warner Cable and MSG Network were unable to make a deal to keep MSG on Time Warner Cable. My son was fuming and so was I."

The logical implications of Gannett’s argument are breathtaking. Suppose a high-school orchestra were to perform one of Bach’s Brandenburg Concertos or the drama club put together a rendition of Othello (both of which are in the public domain). Gannett’s argument would require the conclusion that the students have no right to engage in the common practice of packaging their performance and selling it to raise money for school trips.

Kent's attorney acknowledged that the USC song "does contain five notes that are close to the last five notes of the crescendo of Mr. Kent's song." But, he said, the notes are played at a different tempo.

It turns out the joke is on us.  SkyNET is coming, my friends, and we're going to lose the war.  And you know why?  Because of football, hockey and boxing.

So says Rick Telander in a piece for the Chicago Sun Times, in which he declares that traumatic head injuries in those sports are stealing away our ability to fight the machines.  Seriously.  I couldn't make this stuff up.  To preface, it should be noted that Telander isn't some crackpot pseudo-journalist.  He is the senior sports columnist for the Chicago Sun Times, hired away from Sports Illustrated, where he was also a Senior Writer.  He attended Northwestern University on a football scholarship and then went to training camp with the Kansas City Chiefs.  Personally, I think he might have taken a few blows to the head himself.

Telander starts off talking about the trauma of head injuries in pro sports, namely boxing, football and hockey. We're okay so far. Bruising from sustained blows to the head lead to long term medical effects in players -- something that is becoming a growing issue.  Then Telander goes completely off the reservation in answering his own question as to why this is more important now than ever:

"Consider it wasn’t until last year that the devious and know-nothing NFL Mild Traumatic Brain Injury Committee was restructured with seemingly authentic and un-buyable neurologists at the helm, and the word ‘‘Mild’’ was dropped altogether.  Mild. Brain injury. Ha.  I am reminded here of ‘‘minor’’ surgery, which, of course, is surgery on somebody else."

Hmm, well okay, the NFL is beginning to take brain injury more seriously.  But the problem has been known for some time.  It's thanks to boxers becoming pale drooling ghosts of their former selves that we have the term "punch drunk".  But whatever...

"Second, we live in a world that is progressing into a vast arena in which mankind has never lived, never even comprehended, the stadium of human-enhanced computer dominance. It is a place where intelligence, real or artificial, will be all. Scientists say that by as early as 2045 there may well be a computer that dwarfs mankind. By then, according to the current cover story in Time, a computer might exist that will surpass ‘‘the brainpower equivalent to that of all human brains combined.’’  That’s smart. Unless we’re really dumb. And we’re not, except when we do dumb things, like let our heads get damaged continually and call it something like ringing a bell. In our new environment, how can anyone allow his or her IQ, or their children’s, to be lowered?"

Uh, what?  Because technology is progressing, head injuries are now more important?  And we can't play football?  Or hockey?  Or box?  But why, Rick, why?

"If you think the talk of silicon joining and even replacing the organic mind is nonsense, remember that your own laptop does the work a global library once did. Consider, as Time points out, that ‘‘your average cell phone is about a millionth the size of, a millionth the price of and a thousand times more powerful than’’ the best computer at MIT 40 years ago...But the olden days are gone. And you can be assured that if the battle between machines and humans ever becomes confrontational, it won’t be won by fists and forearms, helmets and sticks to our delicate heads."

And there you have it.  We cannot have football, hockey or boxing because the war against the machines is coming and we're turning those who would lead us in that fight into men with brain-mush in their formerly bright heads.  Because prospective General Brett Favre has clearly shown how acclimated with the dangers of technology he is.  And no one is cautious around new technology media like budding Admiral Chad Ochocino.  Hell, I don't even want to think about a Colonel Patrick Kane leading the charge against a host of Terminators.

Once again, we all agree that brain injuries in sports are a bad thing. But the idea that it's suddenly become more important due to the rise of the machines? That seems like the product of one too many sports-related brain injuries.

My suggestion?  Just make it mandatory that all machines on earth must do a ten year stint playing football or hockey.  Today's matchup, the Texas Toasters up against the Rochester Refrigerators!  Join us next week on ESPN when the Carolina Computers skate the ice against the San Diego Smartphones!  I could go on, but I'll leave you with Boers and Bernstein's take on their radio show, the most listened to sports show in Chicago (the good stuff starts around 4 minutes and 30 seconds...):

Instead of welcoming this additional coverage as a form of homage, and considering how a second set of web sites and magazines could intensify public interest and thus help promote the University, Ohio State went to court complaining of the defendants' attempt to "rip off" Ohio State's sports enterprise. The university protested that it had just started to license out the right to publish sports programs, instead of doing such publications inhouse, and if outsiders could publish programs without permission, the value of this licensing would be reduced.

The price of creating a major sports franchise that is the main interest of the populace of a large state is that the teams become a legitimate topic of public conversation. Indeed, a well-counseled franchise ought to revel in being a subject of such discussion and indeed adulation. Third parties ought to be able to participate in that discussion even when their motivation is to make money from their participation. Trademark law should not be available to impede such discussion.

"Texas sports" is geographically descriptive and not protected by trademark. The University does not have the exclusive rights to "Texas" and "Sports." The University does not have a registered trademark for "Texas Sports." There is no likelihood of consumer confusion.

The University did not prove "bad faith." Again, common, geographic terms are not typically going to rise to the level of a bad faith acquisition.

Sport, like music and mainstream media beforehand, has a stark choice before its governing bodies. If they remain resolute in their determination to follow old-school methods of disseminating their product, they will quickly drown under the deluge of fraudsters and pirates all too eager to capitalise on their mistakes. On the other hand, if they realise that they have to adapt to financially survive, they need to move fast to prevent a potentially catastrophic loss of income.

The Indian Premier League (IPL) cricket games are broadcast live and free via YouTube, effectively heading off at the pass any rogue broadcasters seeking to steal their feed for themselves. The IPL authorities have a guaranteed income from their YouTube deal and, with a dedicated millions-strong audience subscribing to their feed, advertisers know how many people they can reach via the stream and how much each commercial slot is worth.

Yet with all the signs pointing to a brave new world of online broadcasting, the industry dinosaurs continue plodding along the road to extinction. Premier League enforcers boast of their success in shutting down a handful of illegal feeds, but most online sports piracy goes unpunished. With mobile phones providing yet another alternative to television in the race for audiences, there is even more pressure on rights owners to be proactive rather than simply shut the stable door behind the bolting horse.

"Ultimately, this is a case about commerce, not the right to a free press," Conley wrote. "WIAA has made a business decision that it will be more lucrative to give one company the rights to broadcast its tournament games, a decision that does not stifle speech or discriminate on the basis of viewpoint."

That story we had earlier tonight about Cowboys owner Jerry Jones, if that's what it is (and our news director thinks it is), is yet another example of the decline of journalism as we once knew it. Our business now, too many times, is a fat kid in a T-shirt in his mother's basement, eating Cheetos and writing his blogs -- and we make it news. Jerry Jones in a bar, being Jerry Jones, is not news to me. And the fact that some creep slides up to Jones, records the conversation without Jones knowing, then tries to sell that recording -- and that becomes news -- is an embarrassment to us all."

"The Redskins said he was in violation of his credentials for taking the photographs. We honored that request, because at the end of the day, they control access to their facility."

"Any rebroadcast, retransmission, or account of this game, without the express written consent of Major League Baseball, is prohibited,"