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<channel>
<title>Techdirt. Stories filed under &quot;publishing&quot;</title>
<description>Easily digestible tech news...</description>
<link>http://www.techdirt.com/</link>
<language>en-us</language>
<image><title>Techdirt. Stories filed under &quot;publishing&quot;</title><url>http://www.techdirt.com/images/td-88x31.gif</url><link>http://www.techdirt.com/</link></image>
<item>
<pubDate>Fri, 12 Apr 2013 08:47:18 PDT</pubDate>
<title>When You Sign Away Your Copyright To A Publisher, What If They Hold You Hostage Over It?</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20130405/23530022609/when-you-sign-away-your-copyright-to-publisher-what-if-they-hold-you-hostage-over-it.shtml</link>
<guid>http://www.techdirt.com/articles/20130405/23530022609/when-you-sign-away-your-copyright-to-publisher-what-if-they-hold-you-hostage-over-it.shtml</guid>
<description><![CDATA[ We're always amused to hear people talking about how copyright "protects the creator," when we mostly see cases where the original creators have effectively sold off their copyrights to giant gatekeepers: record labels, movie studios, book publishers, etc.  That can lead to some unfortunate situations for the actual creators, such as the following story, sent in by someone who prefers to remain anonymous.  Phil Foglio, author of a series of "Girl Genius" novels, recently found out that the American publisher of the books, Night Shade Books, <a href="http://girlgeniusadventures.com/2013/04/04/publish-perish/" target="_blank">is going out of business</a> and is trying to sell off its contracts.  However, the publisher looking to buy wanted to renegotiate the contracts in a ridiculous manner, massively decreasing Foglio's royalties.  What follows, however, would make for an interesting game theory case study:
<blockquote><i>
A certain percentage of Night Shade authors have to agree to this hose job before the deal goes through. Yay! We're safe! You'd have to be an idiot to sign onto this! True&#8211; So let's bring out a stick and threaten you! If they don't get enough authors willing to eat this crap, then Night Shade has no choice but to declare Chapter 7 bankruptcy.
<br /><br />
Then all the books in question go into a legal limbo. No one has the rights until the bankruptcy is resolved, which might take years- or possibly, NEVER! This has happened before to way better authors than us. This means that once said books go out of print, the authors can't resell them. Can't reprint them. Can't sell any adaptation rights. Can't write any sequels.
</i></blockquote>
A rock and a hard place, basically.  If enough authors sign the deal, then bad royalty rates are forced upon them.  If not enough authors sign the deal because the royalty rates are crazy, then the copyright may end up in limbo limiting what Foglio can do with the work. And I thought copyright was supposed to protect the artist?<br /><br /><a href="http://www.techdirt.com/articles/20130405/23530022609/when-you-sign-away-your-copyright-to-publisher-what-if-they-hold-you-hostage-over-it.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130405/23530022609/when-you-sign-away-your-copyright-to-publisher-what-if-they-hold-you-hostage-over-it.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130405/23530022609/when-you-sign-away-your-copyright-to-publisher-what-if-they-hold-you-hostage-over-it.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>yikes</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130405/23530022609</wfw:commentRss>
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<item>
<pubDate>Tue, 22 Jan 2013 23:57:50 PST</pubDate>
<title>Re-inventing Academic Publishing: 'Diamond' Open Access Titles That Are Free To Read And Free To Publish</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/articles/20130121/09203321740/re-inventing-academic-publishing-diamond-open-access-titles-that-are-free-to-read-free-to-publish.shtml</link>
<guid>http://www.techdirt.com/articles/20130121/09203321740/re-inventing-academic-publishing-diamond-open-access-titles-that-are-free-to-read-free-to-publish.shtml</guid>
<description><![CDATA[ <p>As Techdirt has been reporting, the idea of providing open access to publicly-funded research is steadily gaining ground.  One of the key moments occurred almost exactly a year ago, when the British mathematician Tim Gowers announced that he would no longer have anything to do with the major academic publisher Elsevier.  This then turned into a full-scale <a href="https://www.techdirt.com/articles/20120130/13030217589/will-academics-boycott-elsevier-be-tipping-point-open-access-another-embarrassing-flop.shtml">boycott</a>: today, over <a href="http://thecostofknowledge.com/">13,000 academics have pledged not to work with the company</a>.
</p><p>
Despite the growing acceptance of open access, there remains a key challenge.  Unlike traditional academic journals, which require readers to pay, open access titles provide free access to all.  But even though produced in a digital form, open access journals still have editing and production costs associated with them, and these are typically met by the funding institutions of the researchers when their papers are accepted for publication.  
</p><p>
This is the so-called "gold" form of open access; another is "green", which consists of posting papers to an institutional repository or open online archive.  In an interesting development, a new form, dubbed <a href="https://gowers.wordpress.com/2013/01/16/why-ive-also-joined-the-good-guys/">"diamond" open access, has just been announced by Tim Gowers</a>:

<i><blockquote>a platform is to be created that will make it very easy to set up arXiv overlay journals.
<br /><br />
What is an arXiv overlay journal? It is just like an electronic journal, except that instead of a website with lots of carefully formatted articles, all you get is a list of links to preprints on the arXiv. The idea is that the parts of the publication process that academics do voluntarily  -- editing and refereeing -- are just as they are for traditional journals, and we do without the parts that cost money, such as copy-editing and typesetting.</blockquote></i>

<a href="http://arxiv.org/">arXiv.org</a> was one of the earliest attempts to open up academic publishing in the early 1990s using the (then) new Net -- basically, it's an online server, where preprint papers are posted for anyone to read.  Preprints are the draft form of papers before they appear in journals, although often they are highly finished, and require few changes for publication.  The innovation of "diamond" open access is that these preprints, held on the arXiv servers, will be the main form of publishing.  Indeed, the new journals, whose titles have not yet been announced, will consist largely of links to those preprints.
</p><p>
The huge advantage of this approach is that it costs almost nothing to produce one of these "overlay" journals, since it re-uses the work already done in first preparing the preprint, and then in posting it to arXiv.  This means that as well as making the journals freely available to readers, it won't be necessary to charge the academics to appear there -- zero-cost open access.
</p><p>
As Gowers notes, building on arXiv in this way not only saves money, but opens up new ways of extending published articles:

<i><blockquote>One possibility being discussed, which I am very much in favour of, is each accepted article having not just a link to the arXiv but also a web page for (non-anonymous) comments and reviews. For example, the editor who accepts an article might wish to write a paragraph or two about why the article is interesting, a reader who spots a minor error might write explaining the error and how it can be fixed (if it can), and an expert in the area might write a review that could be very useful to hiring committees.
<br /><br />
This may even go further, with comment pages being set up for other preprints and journal articles -- not just the ones that have appeared in epijournals [the provisional name for these new kinds of publication.]</blockquote></i>

What's interesting here is the thoroughgoing way these "epijournals" exploit the power of the Web's key feature of linking -- through pointing to articles held on arXiv, and the use of ancillary pages for comments, corrections and reviews.  In a sense, this moves on the open access revolution, which so far has contented itself with using the Net to free up conventionally-published articles.  Diamond access to epijournals goes further, and seeks to re-imagine academic publishing more completely for the digital age -- without the publishers.
</p><p>
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a></p><br /><br /><a href="http://www.techdirt.com/articles/20130121/09203321740/re-inventing-academic-publishing-diamond-open-access-titles-that-are-free-to-read-free-to-publish.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130121/09203321740/re-inventing-academic-publishing-diamond-open-access-titles-that-are-free-to-read-free-to-publish.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130121/09203321740/re-inventing-academic-publishing-diamond-open-access-titles-that-are-free-to-read-free-to-publish.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>web-native</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130121/09203321740</wfw:commentRss>
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<pubDate>Tue, 20 Nov 2012 20:08:00 PST</pubDate>
<title>Newly Independent Band To Fans: Don't Just Remix Our Music, Please Try To Make Money From It Too</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/casestudies/articles/20121115/01445521052/newly-independent-band-to-fans-dont-just-remix-our-music-please-try-to-make-money-it-too.shtml</link>
<guid>http://www.techdirt.com/blog/casestudies/articles/20121115/01445521052/newly-independent-band-to-fans-dont-just-remix-our-music-please-try-to-make-money-it-too.shtml</guid>
<description><![CDATA[ At this point, bands releasing stems and asking fans to remix their work is old hat.  We've seen it done a bunch over the years, and it's pretty common.  But <a href="https://twitter.com/mr_trick/status/269003862789214208" target="_blank">Darren Hemmings</a> alerts us to a cool variation on that done by the UK band Chapel Club.  Earlier this year, Chapel Club "parted ways" with Universal Music.  In testing out new things, it decided to do a remix offering, but one where <a href="http://www.chapelclub.com/" target="_blank">fans are actually encouraged to then try to <i>sell</i> the results</a> and make money off of it:
<blockquote><i>
We're offering THE WHOLE WORLD the chance not only to REMIX THE TRACK, but to SELL their creations and KEEP THE MONEY. LOL.
<br /><br />
So the deal is this: you can download these stems FOR FREE, remix the song and self-release it digitally via any online outlet you like. To find out how best to do this we've attached a little step-by-step guide, below.
</i></blockquote>
The band does admit that they're about to sign a new record deal -- so they're doing this "in between" deals, and it's unclear how long it will last.  Also, the <a href="http://www.chapelclub.com/sites/chapelcc.drupalgardens.com/files/Step-by-StepGuide-and-Terms-and-Conditions.pdf" target="_blank">terms and conditions</a> (pdf) are interesting in that they actually provide detailed instructions on how to upload the remixed tracks to Tunecore and CDBaby.  The band does ask that you email them before releasing the track, which seems like a reasonable request.  What's a little odd, though, is that they will <b>not</b> allow remixers to "give away" the remixes:
<blockquote><i>
So the deal is this: you can download these stems FOR FREE, remix the song and
self-release it digitally (and only digitally) via any online outlet you like (as long as it&#8217;s
known for selling lots of music). You can also stream your creation (but don&#8217;t give it
away).
</i></blockquote>
That seems like a silly and pointless restriction.  The band does note that it retains the publishing rights, meaning that if someone does remix the song and sells a ton of copies somewhere, they'll still get their publishing cut (though the remixer will get all of the direct sales revenue, minus the fees taken out by the middlemen).  So, it's smart in that the band knows that if someone else somehow figures out a great way to market and sell the song, they'll still make some money.  But, it's still a little disappointing to see that restriction on giving it away.  For such an experiment that seems pointless.
<br /><br />
It's also a nice reminder that letting some others make money in helping to promote your work (or even letting them build on your work) can be a good thing.  There's way too much of an attitude among some that <i>every penny</i>  that's earned belongs to the original creator, even if someone else did more with it.  We've warned before that <a href="http://www.techdirt.com/articles/20081207/2239253051.shtml">non-commercial</a> restrictions on Creative Commons often <a href="http://www.techdirt.com/articles/20120828/00585920175/should-creative-commons-drop-its-noncommercial-noderivatives-license-options.shtml">don't</a> make sense -- but many people cling to them out of this irrational fear that if someone else makes money, it means you lose money.  So it's great to see the band recognize that a bigger pie can be good for all.
<br /><br />
That said, while I do think this experiment is cool -- and I love to see bands experiment in unique and innovative ways -- I do wonder how successful experiments like this will be.  I think that many people <i>think</i> that fans will rush out to try to "make money" with content from an artist they like, but in watching various businesses built around that concept before, I just haven't seen it play out in reality.  Fans like bands because they like those musicians and want to support them.  Assuming that they have a monetary incentive to help out often feels weird and just doesn't interest people.  In fact, it reminds me a lot of Daniel Pink's awesome and thought provoking book <a href="http://www.techdirt.com/articles/20100603/0311539672.shtml"><i>Drive</i></a> in which he notes a large stack of research that says <i>for some activities</i> (not all!) providing monetary incentives actually <i>harms</i> output.  It's for activities where the person already feels fulfilled in some manner or another, and I'd argue that probably applies with fans.  Fans don't want to make money off artists they love.  They just want to see them succeed.  Adding the monetary component might not necessarily be a very good incentive, even if people assume that money is always a driving incentive.
<br /><br />
Still, that's just an aside on money and incentives.  I still think it's cool to see a band experiment with something different to engage fans that could possibly open up another new revenue stream.<br /><br /><a href="http://www.techdirt.com/blog/casestudies/articles/20121115/01445521052/newly-independent-band-to-fans-dont-just-remix-our-music-please-try-to-make-money-it-too.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20121115/01445521052/newly-independent-band-to-fans-dont-just-remix-our-music-please-try-to-make-money-it-too.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20121115/01445521052/newly-independent-band-to-fans-dont-just-remix-our-music-please-try-to-make-money-it-too.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>new-model-experiments</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20121115/01445521052</wfw:commentRss>
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<pubDate>Wed, 7 Nov 2012 17:00:00 PST</pubDate>
<title>DailyDirt: Bad Science Is Coming to Get Us</title>
<dc:creator>Michael Ho</dc:creator>
<link>http://www.techdirt.com/articles/20100904/22445810905/dailydirt-bad-science-is-coming-to-get-us.shtml</link>
<guid>http://www.techdirt.com/articles/20100904/22445810905/dailydirt-bad-science-is-coming-to-get-us.shtml</guid>
<description><![CDATA[ Scientific publishing has been a lucrative industry in recent years, even though scientists have faced increasing competition over limited funding. The publish-or-perish academic model may be contributing to an increase in scientific fraud, but maybe the increased accessibility of digital journals is simply making it easier for honest mistakes to be caught. The scientific method is supposed to weed out incorrect conclusions, but there may be a lot of wasted effort as scientists try to replicate experiments that are just completely fictitious. It gets harder and harder to make decisions based on evidence -- if there is growing uncertainty that any evidence can be trusted....

<ul>

<li> <a title="http://www.nytimes.com/2012/04/17/science/rise-in-scientific-journal-retractions-prompts-calls-for-reform.html?_r=2&#038;ref=science&#038;&pagewanted=all" href="http://nyti.ms/SrPfAE">The number of retractions from scientific journals has increased tenfold over the past decade.</a> But it's not clear how much is misconduct and how much is honest scientific mistake... [<a href="http://www.nytimes.com/2012/04/17/science/rise-in-scientific-journal-retractions-prompts-calls-for-reform.html?_r=2&#038;ref=science&#038;&pagewanted=all">url</a>]</li>

<li> <a title="http://blogs.nature.com/news/2012/07/data-detective-makes-his-fraud-busting-algorithm-public.html" href="http://bit.ly/YV7KBU">Data detective Uri Simonsohn has published his statistical methods for exposing the suspicious data of social psychologists.</a> Lies, damn lies and statistics... but at least statistics can be used to ferret out the lies. [<a href="http://blogs.nature.com/news/2012/07/data-detective-makes-his-fraud-busting-algorithm-public.html">url</a>]</li>

<li> <a title="http://www.slate.com/articles/health_and_science/science/2012/05/science_in_the_telegraph_and_the_daily_mail_what_s_wrong_with_british_journalism_.single.html" href="http://slate.me/UvZV0Z">Apparently, the UK is notorious for its bad science journalism.</a> We're talking "labvertisements" -- industry/product-funded science stories about (possibly fake) studies conducted by questionable scientists with dubious methods. But at least they're honest about it and take their research with a huge grain of salt. The US just re-packages many of these reports as serious news. [<a href="http://www.slate.com/articles/health_and_science/science/2012/05/science_in_the_telegraph_and_the_daily_mail_what_s_wrong_with_british_journalism_.single.html">url</a>]</li>

</ul>


If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) <a title="http://www.stumbleupon.com/to/stumble/stumblethru:www.techdirt.com" href="http://bit.ly/fagV8c">Techdirt post</a>.<br /><br /><a href="http://www.techdirt.com/articles/20100904/22445810905/dailydirt-bad-science-is-coming-to-get-us.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100904/22445810905/dailydirt-bad-science-is-coming-to-get-us.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100904/22445810905/dailydirt-bad-science-is-coming-to-get-us.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>urls-we-dig-up</slash:department>
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<pubDate>Thu, 27 Sep 2012 08:08:03 PDT</pubDate>
<title>Penguin Taking Underperforming Authors To Court To Recoup Paid Advances</title>
<dc:creator>Tim Cushing</dc:creator>
<link>http://www.techdirt.com/articles/20120926/16265120521/penguin-taking-underperforming-authors-to-court-to-recoup-paid-advances.shtml</link>
<guid>http://www.techdirt.com/articles/20120926/16265120521/penguin-taking-underperforming-authors-to-court-to-recoup-paid-advances.shtml</guid>
<description><![CDATA[ This looks like it might be a new sign of the disrupted times. With major publishing houses competing with damn near everyone for readers, they can longer be expected to hand out hefty advances, especially in exchange for the literary equivalent of vaporware.<br />
<br />
Penguin has decided to reclaim a bit of the money it threw at a selection of authors and, in one case, a potentially heartwarming tale of love and concentration camp survival that turned out to be completely fabricated. The Smoking Gun <a href="http://www.thesmokinggun.com/buster/penguin-group/book-publisher-sues-over-advances-657390" target="_blank">has published the names and amounts sought by Penguin</a> in the lawsuits filed for "breach of contract/unjust enrichment." Here&#39;s a couple of defendants from the list:
<blockquote>
<i>* Blogger Ana Marie Cox, who signed in 2006 to author a "humorous examination of the next generation of political activists," is being dunned for her $81,250 advance (and at least $50,000 in interest). Her Penguin contract totaled <a href="http://i.cdn.turner.com/dr/teg/tsg/release/sites/default/files/assets/anamariecoxmoney.jpg" target="_blank">$325,000</a>.</i><br />
<br />
<i>* Holocaust survivor Herman Rosenblat was signed for <a href="http://i.cdn.turner.com/dr/teg/tsg/release/sites/default/files/assets/hermanrosenblatmoney.jpg" target="_blank">$40,000</a> in 2008 to describe how he "survived a concentration camp because of a young girl who snuck him food. 17 years later the two met on a blind date and have been together ever since, married 50 years." While Rosenblat&rsquo;s story was hailed by Oprah Winfrey as the "single greatest love story" she had told on the air, it turned out to be a <a href="http://www.nytimes.com/2008/12/31/books/31opra.html" target="_blank">fabrication</a>. Penguin wants him to repay a $30,000 advance (and at least $10,000 in interest).</i></blockquote>
<a href="http://www.edrants.com/penguin-sues-elizabeth-wurtzel-ana-marie-cox-and-other-authors-who-cant-deliver-books/" target="_blank">Ten more authors were named, including "Prozac Nation" author Elizabeth Wurtzel</a>, who failed to deliver a "book for teenagers to help them cope with depression." The total amount, including interest, totals to over a half million dollars. Authors failing to deliver something printable (or anything at all) to publishers is nothing new, but a shotgun blast of legal filings against authors is a bit novel. (Oh, ho! A book pun.) It would be tempting to call this a new "revenue stream," but only the interest would be "new" money.<br />
<br />
Theories as to ulterior motives or possible underhandedness on Penguin&#39;s part are being advanced (and another pun! completely unintentional!). In The Smoking Gun&#39;s comment thread, Trident Media Group chairman Robert Gottlieb speculates (strongly) that Penguin&#39;s treatment of its authors is disingenuous, at best:
<blockquote>
<i>Authors beware. Books are rejected for reasons other than editorially and publishers then want their money back. Publishers want to reject manuscripts for any reason after an author has put time and effort into writing them all the while paying their bills. Another reason to have strong representation. If Penguin did this to one of Trident&rsquo;s authors we could cut them out of all our submissions.</i></blockquote>
Another possible angle is offered by <a href="http://www.mediabistro.com/galleycat/robert-gottlieb-responds-to-penguin-lawsuit-authors-beware_b58096" target="_blank">literary blogger Edward Champion</a>:
<blockquote>
<i>Why did Penguin wait until NOW to go after advances? Has Ducksworth been settled? And are authors having to pay up for discrimination?</i></blockquote>
Champion refers to the <a href="http://www.insidecounsel.com/2012/09/06/penguin-faces-age-discrimination-suit" target="_blank">age discrimination lawsuit filed earlier this month</a> against Penguin by Marilyn Duckworth, who alleges the publisher forced her out after 27 years of employment to pursue employees that were "faster, stronger and more nimble."<br />
<br />
At this point, it&#39;s tough to judge the merits of the lawsuits based on anything other than Penguin&#39;s claims. It looks like straight-up breach of contract and the range of topics left unpublished (the rise of Bass Pro Shops, an "analytical forecast arguing for the future success of gold," a second book from the "dynamic pastor of the Empowerment Temple") suggest that Penguin&#39;s not limiting legal action to trendy bloggers or other "next big things." If this action proves to be successful, it&#39;s not tough to imagine other publishers following suit (Pun trifecta!), especially with the possibility of collecting 25-30% interest thrown into the mix.
<br /><br />
But, if you're an author-to-be, and choosing to sign a publishing deal with a major publishing house, you'd have to think that this kind of thing would make you a lot less willing to sign with Penguin.  Who wants the added stress of possibly being sued for the advance the publisher gave you?  It would seem that authors may start to be a lot less interested in publishing with Penguin.<br /><br /><a href="http://www.techdirt.com/articles/20120926/16265120521/penguin-taking-underperforming-authors-to-court-to-recoup-paid-advances.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120926/16265120521/penguin-taking-underperforming-authors-to-court-to-recoup-paid-advances.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120926/16265120521/penguin-taking-underperforming-authors-to-court-to-recoup-paid-advances.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>a-publisher's-greatest-revenue-stream-is-sometimes-the-authors-themselves</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120926/16265120521</wfw:commentRss>
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<item>
<pubDate>Thu, 9 Aug 2012 08:11:23 PDT</pubDate>
<title>Traditional Publisher Ebook Pricing Harming Authors' Careers</title>
<dc:creator>Tim Cushing</dc:creator>
<link>http://www.techdirt.com/blog/casestudies/articles/20120728/19122219866/traditional-publisher-ebook-pricing-harming-authors-careers.shtml</link>
<guid>http://www.techdirt.com/blog/casestudies/articles/20120728/19122219866/traditional-publisher-ebook-pricing-harming-authors-careers.shtml</guid>
<description><![CDATA[ We&#39;ve covered a number of stories dealing with ebooks and their disruption of normal publishing. There have been a lot of growing pains in the industry as the ebook market continues to expand, replacing physical sales (and their associated margins and intentional bottlenecks) and knocking down a healthy number of barriers to entry.<br />
<br />
Allegations of <a href="http://www.techdirt.com/articles/20120310/19034718067/authors-guild-boss-e-book-price-fixing-allegations-but-brick-and-mortar.shtml" target="_blank">ebook price fixing</a> are still in the air, pending the Department of Justice&#39;s investigation. No matter the final decision, publishers will still be free to set ebook prices as high or low as they want to. But if they insist on pricing themselves out of the market, they&#39;ll be seeing an increasing number of their authors decide to <a href="http://www.techdirt.com/blog/casestudies/articles/20110915/16242615971/author-dumps-publisher-book-launch-party.shtml" target="_blank">write their own tickets</a>, as others have done with great success.<br />
<br />
Mark Coker, founder of Smashwords, breaks down exactly <a href="http://www.the-digital-reader.com/2012/07/25/how-a-traditional-publisher-could-harm-a-writers-career" target="_blank">how traditional publishing houses are shooting their own authors in the foot</a> with pricing "strategies" that run in direct opposition to how people purchase ebooks. With ebooks expected to compose nearly 30% of trade book sales (in total dollars) in 2012, authors may be doing serious damage to their careers by selling their ebooks through traditional publishers.<br />
<br />
Coker quotes from his <a href="http://blog.smashwords.com/2012/04/can-ebook-data-reveal-new-viral.html" target="_blank">RT Booklovers convention presentation</a>, showing that there are certain "sweet spots" in ebook pricing&mdash;ones that show marked sales increases and, sometimes counterintuitively, higher author earnings than others.
<blockquote>
<i>One surprise, however, was that we found $2.99 books, on average, netted the authors more earnings (profit per unit, multiplied by units sold) than books priced at $6.99 and above. When we look at the $2.99 price point compared to $9.99, $2.99 earns the author slightly more, yet gains the author about four times as many readers. $2.99 ebooks earned the authors <b>six times</b> as many readers than books priced over $10.</i></blockquote>
<center>
<img alt="" src="http://i.imgur.com/JwuFL.png" style="width: 499px; height: 378px; " /></center>
<blockquote>
<i>If an author can earn the same or greater income selling lower cost books, yet reach significantly more readers, then, drum roll please, <b>it means the authors who are selling higher priced books through traditional publishers are at an extreme disadvantage to indie authors in terms of long term platform building</b>. The lower-priced books are building author brand faster. Never mind that an indie author <b>earns more</b> per $2.99 unit sold ($1.80-$2.10) than a traditionally published author earns at $9.99 ($1.25-$1.75).</i></blockquote>
This isn&#39;t news to anyone following along here at Techdirt. For some reason, though, many traditional publishers still feel that higher prices equal higher profits and fail to see that lowering prices will increase their sales and profits over and above what they can expect at their normal price points.<br />
<br />
Certain members of the traditional publishing crowd argue that <a href="http://www.techdirt.com/articles/20120417/03333118519/if-publishers-cant-cover-their-costs-with-10-ebooks-then-they-deserve-to-go-out-business.shtml" target="_blank">lower prices are unsustainable</a> given built-in costs and that pursuing these price points will somehow "devalue" the written word. First of all, selling your product for more than the public is willing to pay is what&#39;s actually "unsustainable." And any explanations <a href="http://www.techdirt.com/articles/20120503/14160618768/nobody-cares-about-fixed-costs-your-book-movie-whatever.shtml" target="_blank">involving fixed costs</a> will fall on deaf ears because consumers don&#39;t make purchases based on what they think the product is worth to the company selling it. They purchase based on what they feel the product is worth to them.<br />
<br />
Secondly, if people aren&#39;t buying at $9.99 but they are at $2.99, then the product isn&#39;t "devalued."&nbsp;If you&#39;re selling many more units at a lower price, then your price point is closer to "dead on" than "undervalued."
<blockquote>
<i>The picture painted augurs well for indie ebook authors, but indicates that authors who continue to publish with traditional publishers might actually be damaging their careers. Look no further than the bestseller lists at Apple, Amazon or Barnes &#038; Noble to see that indie ebook authors are taking eyeballs from the authors of NY publishers. As I write this, seven of the top 30 bestsellers in the Apple iBookstore are distributed there by Smashwords.</i></blockquote>
In the short term, existing publishers would do well to follow Coker&#39;s advice and start maximizing sales by lowering prices. Most publishing houses have already had the term "<a href="http://www.techdirt.com/articles/20120309/03540318044/us-government-finally-realizes-that-publishers-apple-conspiring-to-raise-ebook-prices-is-price-fixing.shtml" target="_blank">price fixing</a>" pointed at them, and thinking that you can somehow outlast the consumers in a price war is just going to shove you to non-existence that much faster. Exclusive deals with authors won&#39;t mean much when no one&#39;s buying, and those authors are going to swiftly tire of minimal sales and miniscule royalties, especially when they can plainly see better opportunities outside the gates.<br /><br /><a href="http://www.techdirt.com/blog/casestudies/articles/20120728/19122219866/traditional-publisher-ebook-pricing-harming-authors-careers.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120728/19122219866/traditional-publisher-ebook-pricing-harming-authors-careers.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120728/19122219866/traditional-publisher-ebook-pricing-harming-authors-careers.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>the-industry's-'get-broke-quick'-scheme</slash:department>
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<pubDate>Wed, 8 Aug 2012 16:00:11 PDT</pubDate>
<title>Intervention: The Conference Celebrating Internet Creativity</title>
<dc:creator>James Harknell</dc:creator>
<link>http://www.techdirt.com/articles/20120731/02205319889/intervention-conference-celebrating-internet-creativity.shtml</link>
<guid>http://www.techdirt.com/articles/20120731/02205319889/intervention-conference-celebrating-internet-creativity.shtml</guid>
<description><![CDATA[ <i>This is a guest post from James Harknell about an event he's putting on that we thought would be of interest to folks who like Techdirt</i>
<br /><br />
Anyone who is a reader of Techdirt knows that we are in a time of publishing
disruption -- one that has the potential to cause a huge repressive backlash to this
wonderful thing we now call the Internet. Everyone from governments,
legacy publishing companies, and large IP and patent warehouses are trying to
figure out a way to clamp down on the ability for new business models, and even
regular people, to compete using this new egalitarian international distribution
system. It simply caught them entirely by surprise, and now they want to kill it or
regulate it to their sole advantage.
<br /><br />
So how do you fight back against this looming threat? Like Techdirt and many other
rallying websites, you bring people together to talk and build a strong community
of informed creators and fans. Mike and the other contributors to this site are doing
an excellent job of doing this online, but there is also a benefit to physically bringing
people together to discuss these issues and work directly as a community.
<br /><br />
This is part of why we created the yearly event <a href="http://www.interventioncon.com/" target="_blank">Intervention</a>. Onezumi and I started Intervention (a combo of the
words "Internet" + "Convention") in 2010 as an outgrowth of <a href="http://www.onezumi.com" target="_blank">our own online work
in webcomics</a> -- an area of internet creativity that has led
to <a href="http://www.penny-arcade.com/" target="_blank">multi-million dollar business entities</a> and phenomenal
<a href="http://www.kickstarter.com/projects/
599092525/the-order-of-the-stick-reprint-drive?ref=live" target="_blank">crowdsourced kickstarter campaigns</a>, and has made many
fully self-employed independent artists a living in its short history. While many
other types of events have online artists as guests, and also some related
programming, none were specifically designed around the needs of the DIY and
indie online artist crowd.
<br /><br />
Besides the combo of words that created the name Intervention, we chose the
name for exactly what it represents -- an Intervention to both the business world
and the creative world; a notice to those who refuse to acknowledge that things
have changed and business adaption is needed for survival, and a call to action
to artists who feel that they aren't good enough or capable enough to succeed on
their own. This is your Intervention, a yearly place for you to learn and teach, to
build a community of like minded artists, and to <a href="http:/
/interventioncon.com/category/event-video/" target="_blank">pass along your knowledge</a> to the world and be a spotlight on
the possibilities that the internet offers -- and to show what can be easily lost if we
choose not to fight to keep it.
<br /><br />
Our next event is scheduled this September 21-23rd in Rockville, Maryland. We hope
that you can attend and help us grow this important conversation and be a part
of "Your Online Life, In-Person."<br /><br /><a href="http://www.techdirt.com/articles/20120731/02205319889/intervention-conference-celebrating-internet-creativity.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120731/02205319889/intervention-conference-celebrating-internet-creativity.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120731/02205319889/intervention-conference-celebrating-internet-creativity.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>we-need-more-of-this</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120731/02205319889</wfw:commentRss>
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<pubDate>Thu, 2 Aug 2012 13:57:25 PDT</pubDate>
<title>The Indie Ebook Scene Is Growing: Here's Over 170 Authors Who've Sold More Than 50,000 Copies</title>
<dc:creator>Leigh Beadon</dc:creator>
<link>http://www.techdirt.com/articles/20120627/07050019506/indie-ebook-scene-is-growing-heres-over-170-authors-whove-sold-more-than-50000-copies.shtml</link>
<guid>http://www.techdirt.com/articles/20120627/07050019506/indie-ebook-scene-is-growing-heres-over-170-authors-whove-sold-more-than-50000-copies.shtml</guid>
<description><![CDATA[ <p>We've written a lot about the incredible new ecosystem of independent, self-published ebooks, which in a few short years (with the help of huge success stories like <a href="http://www.techdirt.com/blog/?tag=amanda+hocking">Amanda Hocking</a> and <a href="http://www.techdirt.com/?tag=joe+konrath">Joe Konrath</a>) has largely eliminated the stigma of what we once called "vanity publishing", to the point that even traditionally published authors are deciding to <a href="http://www.techdirt.com/blog/casestudies/articles/20110915/16242615971/author-dumps-publisher-book-launch-party.shtml">go it alone</a>.</p>

<p>Though Hocking and Konrath were some of the first names to get some serious attention with their impressive ebook sales, today there are lots of other examples. An anonymous submission points us to <a href="http://selfpublishingsuccessstories.blogspot.ca/" target="_blank">a blog dedicated to tracking self-published ebook success stories</a>, which has put together a <a href="http://selfpublishingsuccessstories.blogspot.ca/2012/03/self-publishing-success-stories_27.html" target="_blank">list of over 170 independent authors who have sold more than 50,000 ebooks</a>, including 33 who have sold more than 200,000. Hocking and Konrath still make the top ten, but they have plenty of company:</p>

<blockquote><em>
Barbara Freethy - over 2 million ebooks sold (April 2012) <br />
Amanda Hocking - 1,500,000 ebooks sold (December 2011)<br />
John Locke- more than 1,100,000 eBooks sold in five months<br />
Gemma Halliday - over 1 million self-published ebooks sold (March 2012)<br />
Michael Prescott - more than 800,000 self-published ebooks sold (Dec 2011)<br />
J.A. Konrath - more than 800,000 ebooks sold (April 2012) <br />
Bella Andre - more than 700,000 books sold (May 2012)<br />
Darcie Chan - 641,000 ebooks sold (May 2012)<br />
Chris Culver - over 550,000 (Dec 2011)<br />
Heather Killough-Walden - over 500,000 books sold (Dec 2011)<br />
</em></blockquote>

<p>The post also points out some encouraging statistics from Amazon:</p>

<blockquote><em>Kindle Direct Publishing has quickly taken on astonishing scale &#8211; more than a thousand KDP authors now each sell more than a thousand copies a month, some have already reached hundreds of thousands of sales, and two have already joined the Kindle Million Club.</em></blockquote>

<p>Under the old system, many of these authors would likely still be sending out manuscripts, hoping for the lucky convergence of circumstances that puts it in the right pile in front of the right reader when they're in the right mood. There's still some disdain for self-publishing in some circles&mdash;but with the open playing field that has been created, the increasing number of authors flocking to it, and a growing roster of success stories, it won't be long before that too starts to change.</p><br /><br /><a href="http://www.techdirt.com/articles/20120627/07050019506/indie-ebook-scene-is-growing-heres-over-170-authors-whove-sold-more-than-50000-copies.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120627/07050019506/indie-ebook-scene-is-growing-heres-over-170-authors-whove-sold-more-than-50000-copies.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120627/07050019506/indie-ebook-scene-is-growing-heres-over-170-authors-whove-sold-more-than-50000-copies.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>success-stories</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120627/07050019506</wfw:commentRss>
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<pubDate>Thu, 2 Aug 2012 09:07:00 PDT</pubDate>
<title>Did You Know That Professional Writing Is Dying And Only Taxing The Public To Pay Writers Can Save It</title>
<dc:creator>Tim Cushing</dc:creator>
<link>http://www.techdirt.com/articles/20120730/19171919887/did-you-know-that-professional-writing-is-dying-only-taxing-public-to-pay-writers-can-save-it.shtml</link>
<guid>http://www.techdirt.com/articles/20120730/19171919887/did-you-know-that-professional-writing-is-dying-only-taxing-public-to-pay-writers-can-save-it.shtml</guid>
<description><![CDATA[ Another day, another article written on behalf of the disrupted, bemoaning the way things are, romanticizing the way things were and recoiling in horror from the touch of the "masses." This one&#39;s a particular treat, though, seeing as it&#39;s written by Ewan Morrison, the author whose ACTA "expertise" resulted in the "<a href="http://www.techdirt.com/articles/20120706/18134119613/acta-failure-inspires-most-clueless-column-ever.shtml" target="_blank">Most Clueless Column Ever</a>." This article&#39;s headline is just as shocking: "<a href="http://www.theglobeandmail.com/arts/books-and-media/there-will-be-no-more-professional-writers-in-the-future/article4441060/" target="_blank">There will be no more professional writers in the future</a>." Morrison, sees the direness of his particular situation and has boldly taken it upon himself to speak for the entirety of professional writers, rather than just writers in his particular situation. This is never a good idea.&nbsp;
<blockquote>
<i>By his own account, Morrison is also being driven out of business by the ominously feudal economics of 21st-century literature, "pushed into the position where I have to join the digital masses," he says, the cash advances he once received from publishers slashed so deep he is virtually working for free.</i></blockquote>
Morrison fails to specify how many dollars separate "virtually" from "actually," but one is left to imagine that the number is distressingly low. If you&#39;re looking to sell books, there are many ways to sell books. If you&#39;re looking for <i>one particular way</i> to sell books and that&#39;s no longer breaking even, then the problem isn&#39;t the rest of the world. The problem is the method that no longer works.&nbsp;<br />
<br />
And this phrase: "...where I have to join the digital masses." Heaven forfend! How awful. Just the sheer thought of having to mix with general population... [Pause briefly to prevent eyes from rolling completely out of their sockets.] Get over yourself.<br />
<br />
Now, in articles bemoaning the current state of art, media, content, whatever, it&#39;s only a matter of time before the ebook-bashing starts. In this case, we only have to wait until the fourth paragraph.
<blockquote>
<i>And not only them: From the heights of the literary pantheon to the lowest trenches of hackery, where contributors to digital "content farms" are paid as little as 10 cents for every 1,000 times&nbsp;readers click on their submissions, writers of every stature are experiencing the same pressure. Authors are losing income as sales shift to heavily discounted, royalty-poor and easily pirated ebooks. Journalists are suffering pay cuts and job losses as advertising revenue withers. Floods of amateurs willing to work for nothing are chasing freelance writers out of the trade. And all are scrambling to salvage their livelihoods as the revolutionary doctrine of "free culture" obliterates old definitions of copyright.</i></blockquote>
Ebooks: "heavily discounted, royalty-poor and easily pirated." Weird. That doesn&#39;t sound like ebooks to me. The ebooks I&#39;m familiar with have <a href="http://www.techdirt.com/articles/20110818/04304815584/author-says-ebooks-will-hurt-authors-because-royalty-rates.shtml" target="_blank">better royalty rates</a> at lower price points and any "discounting" is done by the author, usually to <a href="http://www.techdirt.com/articles/20110302/01504713321/more-authors-realizing-they-can-make-damn-good-living-self-releasing-super-cheap-ebooks.shtml" target="_blank">increase sales</a> (and royalties) rather than as some sort fiscally self-destructive "cry for help".<br />
<br />
"Easily pirated?" Name another form of digital media that isn&#39;t. If you know you&#39;re going to be <a href="http://www.techdirt.com/articles/20120602/02140019181/not-only-can-you-compete-with-free-you-have-to-if-you-dont-want-your-business-overrun-piracy.shtml" target="_blank">competing with free</a>, it kind of makes sense to <i>not</i> charge <a href="http://www.techdirt.com/articles/20101008/03400911332/ebook-publishers-never-learned-drm-ridiculous-prices.shtml" target="_blank">trade paperback prices</a> for something that fits on a micro-SD card with room to spare.
<blockquote>
<i>The economic trajectory of writing today is "a classic race to the bottom," according to Morrison, who has become a leading voice of the growing counter-revolution &ndash; writers fighting fiercely to preserve the traditional ways. "It looks like a lot of fun for the consumer. You get all this stuff for very, very cheap," he says. But the result will be the destruction of vital institutions that have supported "the highest achievements in culture in the past 60 years."</i></blockquote>
Well, let me know how that fight turns out, Morrison. "Preserving traditional ways" certainly sounds like just the sort of technobabble needed to turn a generation raised on free social media, free cloud services, free news, free-to-play online games and free music into paying customers. If I were a betting man, I&#39;d be putting my money on the "destruction of vital institutions." Of course, this "destruction" seems a lot less harrowing when you get a more objective definition of the word "vital."
<blockquote>
<i>Many will cheer, Morrison admits, including the more than one million new authors who have outflanked traditional gatekeepers by &ldquo;publishing&rdquo; their work in Amazon&rsquo;s online Kindle store. &ldquo;All these people I&rsquo;m sure are very happy to hear they&rsquo;re demolishing the publishing business by creating a multiplicity of cheap choices for the reader,&rdquo; Morrison says. &ldquo;I beg to differ.&rdquo;</i></blockquote>
Of course you beg to differ, Morrison. This is competition. This is no longer a one-way funnel from publishers to book stores with gatekeepers on either end. This is a tsunami of change, covering how media is consumed, distributed and created. I wouldn&#39;t expect you to be thrilled, but I&#39;d at least expect you to realize that you can&#39;t drag the past into the future. It&#39;s impossible. You can make angry statements and point fingers and fiercely guard what&#39;s left of your chosen field, or you can direct some of that energy towards moving forward and making the most of the new tools and services available.<br />
<br />
But Morrison&#39;s not interested in that. In a companion piece for the Guardian, <a href="http://www.guardian.co.uk/books/2011/aug/22/are-books-dead-ewan-morrison" target="_blank">Morrison paints an even bleaker picture</a>. Citing the explosive growth of ebooks and the long tail phenomenon, he reaches the conclusion that the death of the professional author is a foregone conclusion. All that&#39;s left is to wait for the body to cool. Between piracy and ultra-low prices, there&#39;s no hope for the creative world (writers, musicians, filmmakers, photographers, etc.). He gives it about a "generation" before being an artist of any type will be unsustainable.<br />
<br />
But... he has a solution (or rather, the "only" solution):
<blockquote>
<i>The only solution ultimately is a political one. As we grow increasingly disillusioned with quick-fix consumerism, we may want to consider an option which exists in many non-digital industries: quite simply, demanding that writers get paid a living wage for their work. Do we respect the art and craft of writing enough to make such demands? If we do not, we will have returned to the garret, only this time, the writer will not be alone in his or her cold little room, and will be writing to and for a computer screen, trying to get hits on their site that will draw the attention of the new culture lords &ndash; the service providers and the advertisers.</i></blockquote>
Really? This is a "solution?"&nbsp;<br />
<br />
He offers no further details, leaving this "political" solution open to interpretation. Does Morrison mean that artists should be supported by some sort of monthly stipend? Just fill out a form listing your occupation as "writer" or whatever and mail it in to the Department of Social Services or other relevant governing body and wait for your "artfare" check to show up once a month?<br />
<br />
Or is he suggesting some sort of bailout for publishing houses, record labels and any other part of the creative industry that&#39;s currently struggling? If so, good luck. Here in America, at least, most of the general public was against bailing out domestic manufacturers of automobiles, a physical product that&#39;s much more useful than a song, a book or a photograph. It&#39;s not impossible to get this sort of thing done if you&#39;re connected to the right politicians, but it&#39;s not going to make a large portion of your potential audience very happy.&nbsp;<br />
<br />
A bailout situation also lends itself to recurring transfusions of public money because, in most cases, it&#39;s just a stay of execution. The public didn&#39;t care whether or not GM had the opportunity to crank out another vehicle because they had plenty of other options. Don&#39;t delude yourself into thinking the same doesn&#39;t apply here. All those "millions" willing to do your job on the cheap will plug any holes you leave behind, Ewan.<br />
<br />
It&#39;s one thing to thing to try and push anti-piracy legislation through and hope that this will somehow increase sales. It&#39;s quite another to require the public to make up the difference via taxation. We already have enough discussions about using tax dollars (via the NEA) to fund art that some find offensive. Imagine doing this on a massive scale like the one Morrison suggests. Discussions would go far beyond shoving crufixes into jars of urine and cover just about every iteration in the creative industry.<br />
<br />
If you think that public money will flow uncontested, then you obviously don&#39;t know a thing about politicians. The minute the wind starts blowing unfavorably, you&#39;ll all be stuck writing safe, boring beach novels or risk having your funding yanked.&nbsp;<br />
<br />
Whatever Morrison&#39;s actual plan is, it&#39;s still going to boil down to the same thing: artifically propping up the remnants of an industry at the public&#39;s expense. This may get applause when preaching to the converted, but the people you really need on your side -- the consumers? All they&#39;ll see is someone yelling about how the world owes them a living.<br /><br /><a href="http://www.techdirt.com/articles/20120730/19171919887/did-you-know-that-professional-writing-is-dying-only-taxing-public-to-pay-writers-can-save-it.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120730/19171919887/did-you-know-that-professional-writing-is-dying-only-taxing-public-to-pay-writers-can-save-it.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120730/19171919887/did-you-know-that-professional-writing-is-dying-only-taxing-public-to-pay-writers-can-save-it.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>it's-not-really-'support'-when-you-demand-it</slash:department>
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<pubDate>Tue, 31 Jul 2012 14:44:22 PDT</pubDate>
<title>If This Is What Big Publishers Call Promotion, No Wonder They're In Trouble</title>
<dc:creator>Tim Cushing</dc:creator>
<link>http://www.techdirt.com/blog/casestudies/articles/20120717/22485119738/if-this-is-what-big-publishers-call-promotion-no-wonder-theyre-trouble.shtml</link>
<guid>http://www.techdirt.com/blog/casestudies/articles/20120717/22485119738/if-this-is-what-big-publishers-call-promotion-no-wonder-theyre-trouble.shtml</guid>
<description><![CDATA[ Uber-successful blogger Penelope Trunk took the long route to self-publishing, beginning as a blogger before being picked up by an unnamed major publisher before making the decision to self-publish (and cashing a large advance check along the way). As more and more authors <a href="http://www.techdirt.com/blog/casestudies/articles/20110321/00183913568/best-selling-author-turns-down-half-million-dollar-publishing-contract-to-self-publish.shtml" target="_blank">have discovered</a>, the <a href="http://www.techdirt.com/articles/20101229/02190512445/have-we-reached-tipping-point-where-self-publishing-is-better-than-getting-book-deal.shtml" target="_blank">advantages</a> of self-publishing (control of their work; more profit) are increasingly outweighing the disadvantages (handling your own promotion; sourcing your own editing, etc.). <br /><br /> In a blog post on July 9th, Trunk announced she had a new book coming out, a situation not remarkable in itself (bloggers crank out books all the time). However, two years ago, <a href="http://blog.penelopetrunk.com/2012/07/09/how-i-got-a-big-advance-from-a-big-publisher-and-self-published-anyway/" target="_blank">Trunk had sold this same book to a major publisher, and that's where her trouble began</a>:
<blockquote>
<i>So I sold my book to a mainstream publisher and they sucked. I am going to go into extreme detail about how much they sucked, so I'm not going to tell you the name of the publisher because I got a lot of money from them. I'm just going to tell you that the mainstream publisher is huge, and if you have any respect left for print publishing, you respect this publisher. But you will not at the end of this post.</i>
</blockquote>
Now, we've all heard how major publishers can be annoying to deal with. Between pushing back release dates, <a href="http://www.techdirt.com/articles/20100723/17020410345.shtml" target="_blank">locking up</a> parts of writers' catalogues, <a href="http://www.techdirt.com/articles/20110307/14190413389/librarians-readers-against-drm-updated.shtml" target="_blank">lacing e-books with DRM</a> and other such dickery, major publishers have earned just about as much respect (around these parts, anyway) as the major labels and major studios. While many authors have become successful within the system, the evidence points to the sad fact that the "system" is sorely in need of drastic change. Sadder still is the fact that there seems to be no rush to meet that need. <br /><br /> Trunk's experience with the major publisher didn't take a turn for the worse until the discussion of promotion began. What follows are some of the most unintentionally hilarious "promotion" ideas I've ever heard bandied about by people specifically tasked with the job of promotion:
<blockquote>
<i>To be clear, I wrote my book, and they paid me my advance, in full. Three months before the publication date, the PR department called me up to "coordinate our efforts." But really, their call was just about giving me a list of what I was going to do to publicize the book. I asked them what they were going to do. They had no idea. Seriously.</i>
</blockquote>
Well, that's just terrible. A PR department, whose <i>very existence</i> is predicated on public relations, drawing a blank when asked directly what they, as employees of the power major publisher, were going to do. And then, they had "ideas" -- the kind of ideas that are fully deserving of the quotation marks around the word:
<blockquote>
<i>They did not have a written plan, or any list, and when I pushed one of the people on this first call to give me examples of what the publishers would do to promote my book, she said "newsgroups."</i> <br /><br /> <i>I assumed I was misunderstanding. I said, "You mean like newsgroups from the early 90s? Those newsgroups? USENET?"</i> <br /><br /> <i>"Yes."</i> <br /><br /> <i>"Who is part of newsgroups anymore?"</i> <br /><br /> <i>"We actually have really good lists because we have been working with them for so long."</i> <br /><br /> <i>"People in newsgroups buy books? You are marketing my book through newsgroups?"</i>
</blockquote>
There's nothing like holding a conversation in 2012 with someone who still thinks it's two decades earlier, especially if this is the first idea that comes to mind with all the other social media options available. Maybe if Trunk's book was targeted towards the interests of newsgroups or had sprung from there, this <i>might</i> make sense. (And it might even give the PR team a bit of street cred, if they did still hold some sort of grassroots power in 20-year old newsgroups.) But this sounds more like a case of blowing the dust off the floppy and running a copy of "The List" off on the nearest dot matrix, rather than a savvy move based on years of carefully cultivating an online following.<br /><br /> There's more:
<blockquote>
<i>At the next phone call, I asked again about how they were going to publicize my book. I told them that I'm happy to do it on my blog, but I already know I can sell tons of books by writing about my book on my blog. So they need to tell me how they are going to sell tons of books.</i> <br /><br /> <i>"LinkedIn."</i> <br /><br /> <i>"What? Where are you selling books on LinkedIn?"</i> <br /><br /> <i>"One of the things we do is build buzz on our fan page."</i> <br /><br /> <i>I went ballistic. There is no publishing industry fan page that is good enough to sell books. No one goes to fan pages for publishers because publishers are not household brand names. The authors are. That's how publishing works.</i>
</blockquote>
Something that the major publishers seem to have in common with other artistic venues saddled with the word "major" is the fact that these entities tend to greatly overvalue their brand and undervalue the artists signed to it. Major studios still seem to believe that people give a single damn what studio produced their favorite movie, failing to realize that people are drawn to movies for the actors, directors, writers, stories, explosions, etc. -- <i>anything</i> but the studio itself. No one not employed by the studios themselves walks around talking up the latest "Sony Pictures Studio" film. The same goes for the recording industry. While certain labels have gained (and sometimes lost) cachet over the years based on their stable of artists, it's still about the artists. People may love Sub Pop, but if Sub Pop began cranking out albums by just anybody, it would swiftly lose its respectability. Obviously, the same goes for major publishers, who somehow believe that readers care whether it's Random House or Harper-Collins that just put out a book by their <i>favorite author</i>. <br /><br /> Oh. Yeah. There's more. Trunk was asked to meet one more time with the publicity team. This culminated in a long Powerpoint presentation where Trunk learned all she wanted to know about major publishers -- none of it good. Here's what she learned: <br /> <ul><li><b>Print publishers have no idea who is buying their books<i>.</i></b></li></ul><p>Amazon knows their customers. Publishers don't. Amazon won't give them the information and what little the publishers can draw together demographically comes from brick-and-mortar sales. This is a handicap, to be sure, but the publisher Trunk dealt with compounded this problem by performing impossible mathematics: 
<blockquote>
<i>When I pointed this out to my publisher, they told me that for my book, they expected to sell more than 50% of the books in independent bookstores. And then they showed me slides on how they market to people offline. They did not realize that I ran an independent bookstore while I was growing up. It was the family business. I ran numbers for them to show them that if they sold 50% of the sales they estimated for my book, they would single-handedly change the metrics of independent booksellers. That's how preposterous their estimates were</i>. <br /></blockquote><ul><li><b>Print publishers have no idea how to market online.</b></li></ul>Without access to online data or the interest in using what they do have, publishers fly blind, relying on what <i>used</i> to work to continue working, including such Pleistocene-era tactics as "TV spots and back-of-book blurbs." They also seem blas&eacute; about actually connecting with their readers, something that is proven to leave you on the outside in a digital, connected world.
<blockquote>
<i>Print publishers have been too arrogant to learn how to run a grassroots, metrics-based publicity campaign online. They cannot tell which of their online efforts works and which doesn't because they can't track sales. They don't know how many people they reach.<br /></i> </blockquote><ul><li><b>The profit margins in mainstream publishing are so low they are almost nonexistent</b>.</li></ul>This remains a problem when your flagship product is a physical item with limited distribution points and the associated costs of printing, distributing, warehousing, remainders, etc. Digital products carry none of these costs, allowing authors (and publishers) to make more per book even at a fraction of the price. How bad are the margins? Consider this factoid:
<blockquote>
<i>The most breathtaking example, I think, of how terrible margins are, is that if I sell my own book with a link to my publisher, I make a little less than $1 per book. If I sell <a href="http://www.amazon.com/dp/1591843790/?tag=brazecaree-20+kawasaki">Guy Kawasaki's book </a>&nbsp;on Amazon, I get a little more than $1 per book in their affiliate program. So it's more profitable to me to use my blog to sell someone else's book than to sell the book I published with a mainstream publisher.</i>
</blockquote>
No matter how much you might believe in the power of a major publisher, it's got to knock a little wind out of your sails to realize that authors can make more selling <i>other</i> people's books through the much-hated Amazon. Whatever power remains in old school publishing is swiftly being undercut by their inability to move forward at the pace of their market. <br /><br /> This whole debacle culminated with the PR peacemaker threatening to dump Trunk's book if she didn't play nice with the clueless promotional team. So much for calling her bluff.
<blockquote>
<i>I said, "Great. Because I think you are incompetent. And also, you have already paid me. It's a great deal for me."</i>
</blockquote>
Trunk went off, did six months of research on the ebook industry, and took her book to Hyperink, an independent publisher which specializes in helping bloggers convert their blogging into books. Click through for <a href="http://blog.penelopetrunk.com/2012/07/09/how-i-got-a-big-advance-from-a-big-publisher-and-self-published-anyway/" target="_blank">her whole post</a>, which contains some more devastating insights into the publishing industry as well as a rundown on the "New Rules of Book Publishing."</p><br /><br /><a href="http://www.techdirt.com/blog/casestudies/articles/20120717/22485119738/if-this-is-what-big-publishers-call-promotion-no-wonder-theyre-trouble.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120717/22485119738/if-this-is-what-big-publishers-call-promotion-no-wonder-theyre-trouble.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120717/22485119738/if-this-is-what-big-publishers-call-promotion-no-wonder-theyre-trouble.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>take-the-money-and-run-(your-own-business)</slash:department>
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<pubDate>Thu, 12 Jul 2012 03:03:00 PDT</pubDate>
<title>Are Books Printed With Disappearing Ink Really The Best Way To Make People Read Them?</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/articles/20120711/12143819664/are-books-printed-with-disappearing-ink-really-best-way-to-make-people-read-them.shtml</link>
<guid>http://www.techdirt.com/articles/20120711/12143819664/are-books-printed-with-disappearing-ink-really-best-way-to-make-people-read-them.shtml</guid>
<description><![CDATA[ <p>As Techdirt has <a href="http://www.techdirt.com/articles/20120116/22452317431/promo-bay-asks-artists-would-you-rather-fight-piracy-have-billion-people-know-you-exist.shtml">noted</a>, the main threat to artists is not piracy, but obscurity -- the fact that few know they are creating interesting stuff.  As passive consumers increasingly become <a href="http://www.techdirt.com/articles/20120409/07445618428/if-piracy-is-so-devastating-why-are-we-seeing-unprecedented-outpouring-creativity.shtml">creators</a> themselves, and the competition increases, that's even more of an issue.  For writers, there's a double problem: not only do people need to hear about a work, they also have to find the time to explore it once acquired, and that's often a challenge in our over-filled, stressed-out lives -- unless we're talking about haiku.  Here's <a href="http://www.independent.co.uk/arts-entertainment/books/news/publishing-the-book-that-selfdestructs-in-60-days-7912686.html">an unusual approach to encouraging people to find that time to read books</a>:

<i><blockquote>El Libro que No Puede Esperar (The Book That Can't Wait) comes in a sealed package and as soon as you start to turn its pages, the ink begins to age... and fade. Readers have less than two months to tackle the tome before the text toddles off into the ether.<blockquote></blockquote></blockquote></i>

As a video made by the Argentinian publishers explains (embedded below), an anthology of new writing from Latin America was printed using this ink; the hope was that the sense of urgency imparted by the disappearing texts would encourage more people than usual to read the book and discover its authors.
</p><p>
<center><iframe src="http://player.vimeo.com/video/43618619" width="400" height="300" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></center>
</p><p>
It's a clever idea, but I have a couple of problems with it.  One is that this seems like a waste of resources: a book is printed and bound, with all that this implies in terms of energy, but at the end you have only blank pages.  Yes, you could write on them, but how many people would do that?  Alternatively, you could recycle it, but that uses even more resources to produce basic paper pulp.
</p><p>
I'm also troubled by the pressure the vanishing ink implicitly puts on readers.  The idea that you <b>must</b> finishing reading a book within a set time or otherwise you'll have lost the opportunity is hardly conducive to enjoyment.  It smacks rather of the classroom, where teachers tell you to finish a book by a certain date, with the justification that the experience will be good for you.
</p><p>
It seems to me that a much better idea would be to give away representative works as ebooks -- with no pressure that they must be read by a certain date.  There's minimal waste of resources, since electrons <a href="http://www.techdirt.com/articles/20120627/10080619515/warehousing-delivery-digital-goods-nearly-free-pretty-easy-mostly-trivial.shtml">don't cost much</a> to deliver.  And best of all, if you really like the book, you can give a copy to your friends in order to share the pleasure (provided there's no stupid DRM to stop you.)  
</p><p>
Surely that's the best way of encouraging people to read new authors -- or try out new creations in general: getting those who already enjoy something to pass it on to people they know with the powerful added ingredient of a personal recommendation.  No clever tricks involving vanishing ink can compete with something as strong as that.
</p><p>
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a></p><br /><br /><a href="http://www.techdirt.com/articles/20120711/12143819664/are-books-printed-with-disappearing-ink-really-best-way-to-make-people-read-them.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120711/12143819664/are-books-printed-with-disappearing-ink-really-best-way-to-make-people-read-them.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120711/12143819664/are-books-printed-with-disappearing-ink-really-best-way-to-make-people-read-them.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>bit-of-a-waste</slash:department>
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<pubDate>Fri, 6 Jul 2012 17:35:00 PDT</pubDate>
<title>The Warehousing And Delivery Of Digital Goods? Nearly Free, Pretty Easy, Mostly Trivial</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/articles/20120627/10080619515/warehousing-delivery-digital-goods-nearly-free-pretty-easy-mostly-trivial.shtml</link>
<guid>http://www.techdirt.com/articles/20120627/10080619515/warehousing-delivery-digital-goods-nearly-free-pretty-easy-mostly-trivial.shtml</guid>
<description><![CDATA[ <p>One of the most important moments in the rise of a radical idea is when the fightback begins, because it signals an acceptance by the establishment that the challenger is a real threat.  That moment has certainly arrived for open access, most obviously through moves like the <a href="http://www.techdirt.com/articles/20120107/02415417327/unfortunate-open-advocate-darrell-issa-sponsoring-bill-that-will-close-off-open-access-to-govt-funded-research.shtml">Research Works Act</a>, which would have cut off open access to research funded by the US government.  That attack soon <a href="http://www.techdirt.com/articles/20120227/04092817887/elsevier-backs-down-removes-support-research-works-act-as-elsevier-boycott-grows.shtml">stalled</a>, but the sniping at open access and its underlying model of free distribution has continued.
</p><p>
Here, for example, is an interesting post by Kent Anderson, who is CEO/Publisher of the Journal of Bone &#038; Joint Surgery, with the title "<a href="http://scholarlykitchen.sspnet.org/2012/06/13/not-free-not-easy-not-trivial-the-warehousing-and-delivery-of-digital-goods/">Not Free, Not Easy, Not Trivial -- The Warehousing and Delivery of Digital Goods</a>." The starting point is as follows:

<i><blockquote>There is a persistent conceit stemming from <a href="http://scholarlykitchen.sspnet.org/2012/04/30/information-technology-arrogance-vs-academic-culture-why-the-outcome-is-virtually-certain/">the IT arrogance we continue to see around us</a>, but it's one that most IT professionals are finding real problems with -- the notion that storing and distributing digital goods is a trivial, simple matter, adds nothing to their cost, and can be effectively done by amateurs.</blockquote></i>

As a result, he thinks, there is "a consistent theme among dew-eyed idealists about publishing -- that digital goods are infinitely reproducible at no marginal cost, and therefore can be priced at the rock-bottom price of 'free'."
</p><p>
Well, they're certainly "infinitely reproducible", but nobody seriously claims that can be done at zero marginal cost.  It is, however, extremely small.  Indeed, in another post, Anderson himself provides <a href="http://scholarlykitchen.sspnet.org/2012/01/19/the-hidden-expense-of-energy-costs-print-is-costly-online-isnt-free/">a rough estimate for one part of the cost -- the online delivery of a 1Mbyte file</a>: $0.001.  It's true that delivering millions of copies would represent a more significant sum, but that ignores things like BitTorrent, which effectively shares the cost of distributing digital goods among many downloaders.  Using such P2P delivery systems, the cost to the publisher really is vanishingly small.
</p><p>
But Anderson thinks there are other issues:

<i><blockquote>Even beyond just their power requirements, digital goods have particular traits that make them difficult to store effectively, challenging to distribute well, and much more effective when handled by paid professionals.</blockquote></i>

Why might that be? 

<i><blockquote>First, digital goods are not intangible. They occupy physical space, be that on a hard drive, on flash memory, or during transmission. <a href="http://www.dailymail.co.uk/sciencetech/article-2055367/E-books-heavier-dowload-titles.html">A full Kindle weighs an attogram more when fully loaded with digital goods</a>, and there are hundreds of thousands of Kindles in the field.</blockquote></i>

According to the source referenced, "the difference between an empty e-reader and a full one is just one attogram" -- a million-trillionth of a gram.  Even with "hundreds of thousands of Kindles in the field," that extra fraction of a gram spread around the world is hardly going to be a major problem.  But leaving aside the issue of weight, it's certainly true that this data takes up space on storage media:

<i><blockquote>The proliferation of digital goods -- photos, music, Web pages, blog posts, social media shares, tweets, ratings, movies and videos, and so much more -- puts incredible and growing pressure on metadata management techniques and layers. This means building more and larger warehouses, which adds to both ongoing costs for current users and migration costs as older warehouses are outstripped by new demands. Megabytes become gigabytes become terrabytes become zettabytes and beyond. Where will they all fit?</blockquote></i>

One answer is "in your pocket:" according to Amazon, a 1 terabyte portable hard disc currently costs around $100.  Yes, a zettabyte might be a little more pricey, but judging by this recent large-scale, real-life project, <a href="http://thenextweb.com/apple/2012/06/26/the-archive-team-finishes-downloading-all-272-terabytes-of-mobileme-and-mac-for-posterity/">we're still in the sub-petabyte era</a>, so storing all this data isn't really going to require a warehouse -- a few rack systems should suffice.
</p><p>
But independently of where you are going to put it, another question is: Where is all that important metadata going to come from?  As Anderson rightly says:

<i><blockquote>Creating, updating, and tracking the metadata is a chore for owners of digital goods. Poor metadata -- like a photo name off your digital camera of DX0023 -- can make the photo hard to find or use. Better metadata -- usually applied by humans, like "Rose in bloom, August 2006" for that elusive photo -- makes more sense.</blockquote></i>

That's mostly true, most of the time.  But in another paragraph, quoting from a <a href="http://radar.oreilly.com/2011/06/library-of-congress-twitter-archive.html">description of the Library of Congress's effort to archive all Twitter messages since 2006</a>, Anderson also shows us why metadata is not always an issue:

<i><blockquote>Each tweet is a JSON file, containing an immense amount of metadata in addition to the contents of the tweet itself: date and time, number of followers, account creation date, geodata, and so on.</blockquote></i>

That is, the data comes with "an immense amount of metadata" <b>automatically</b>, because of the way Twitter (wisely) designed its system.  And even for datasets that require metadata to be applied by hand, crowdsourcing is proving an efficient and low-cost way of providing it.
</p><p>
Other issues raised by Anderson are that digital goods need to be backed up, and secure, but that's hardly rocket science: open source solutions that cost nothing to acquire (but not to run, obviously) have been around for years. His main concern, however, seems to be about the physical infrastructure required:

<i><blockquote>Digital warehouses are more expensive to build. Site planning is a major undertaking. A physical warehouse is something a small business owner can buy and construct with relative ease. They aren&#8217;t expensive (a concrete pad, a sheet metal structure, some crude HVAC, and a security system is usually all it takes). A digital warehouse is expensive to construct -- servers, site planning, redundant power requirements, high-grade HVAC, earthquake-proofing, and so forth. This means that digital goods have to work off a much higher fixed warehouse cost.</blockquote></i>

It seems unlikely that it is cheaper to build a typical physical warehouse than to install a typical LAMP stack on rented commodity servers in a few different geographical locations (or in the cloud) to provide resiliency and backups. This exposes the central problem with Anderson's argument about the amount of data that must be handled, and the necessity for huge and expensive infrastructure to handle it: he seems to be lumping together very different kinds of digital data.

<i><blockquote>In the realm of digital goods, we&#8217;re reaching a point at which we&#8217;re facing trade-offs. Already, some data sets are propagating at a rate that exceeds Moore&#8217;s Law, which may still accurately predict our ability to expand capacity. And these are purposeful data sets. As data becomes an effect of just living -- traffic monitoring software, GPS outputs, tweets, reviews, star ratings, emails, blog posts, song recommendations, text messages -- we as a collective will easily outstrip Moore&#8217;s Law with our data. If there&#8217;s no place to put it, and nobody to manage it, does it exist?</blockquote></i>

Yes, genomic data is spewing out of DNA sequencers at <a href="http://www.nytimes.com/2011/12/01/business/dna-sequencing-caught-in-deluge-of-data.html?_r=1&#038;pagewanted=all">an incredible rate</a>; yes, the Large Hadron Collider produces almost <a href=http://www.bnl.gov/atlas/news/news.asp?a=2079&#038;t=today>unimaginable quantities of data</a>.  But these are exceptions: nobody is talking about letting the general public access this stuff in the same way that they can download media files, say.  As I've pointed out in a previous <a href="http://www.techdirt.com/articles/20120525/07364719076/spotify-box-why-sharing-will-never-be-stopped.shtml">post</a>, we are fast approaching the point where we could store every Spotify track on a single hard disc, and the same will soon be true for every film, book -- and academic article.  
</p><p>
For the latter, despite Anderson's title, it really is the case that storing and sharing them is nearly free, pretty easy and mostly trivial, which is why open access makes sense and is constantly gaining ground.  The sooner traditional publishers stop fearing and fighting this trend, the sooner they can embrace and enjoy the possibilities this new abundance opens up for them.
</p><p>
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a></p><br /><br /><a href="http://www.techdirt.com/articles/20120627/10080619515/warehousing-delivery-digital-goods-nearly-free-pretty-easy-mostly-trivial.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120627/10080619515/warehousing-delivery-digital-goods-nearly-free-pretty-easy-mostly-trivial.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120627/10080619515/warehousing-delivery-digital-goods-nearly-free-pretty-easy-mostly-trivial.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>relax,-be-happy</slash:department>
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<pubDate>Tue, 29 May 2012 11:52:00 PDT</pubDate>
<title>Author Tells DOJ The Authors Guild Doesn't Speak For Him &#038; Amazon Is The Only Company Encouraging Competition</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120529/01265619092/do-authors-guild-association-authors-representatives-really-represent-authors-publishing-cartel.shtml</link>
<guid>http://www.techdirt.com/articles/20120529/01265619092/do-authors-guild-association-authors-representatives-really-represent-authors-publishing-cartel.shtml</guid>
<description><![CDATA[ Author Joe Konrath has <a href="http://jakonrath.blogspot.com/2012/05/joes-letter-to-doj.html" target="_blank">written a fantastic letter to the Justice Department</a> to counter letters sent by the Association of Authors' Representatives and the Authors Guild (and some others), complaining about the DOJ's antitrust lawsuit against certain publishers and Apple to collude to keep ebook prices high.  As Konrath notes, these groups don't appear to actually represent <i>authors</i>, but do seem to be representing the best interests of the legacy gatekeepers.
<blockquote><i>
I&#8217;m writing to tell you that these organizations did not solicit the views of their members, that they in no way speak on behalf of all or even most of their members, and that (as I imagine is obvious) they are motivated not by what&#8217;s best for consumers, but by what they see as best for themselves.
<br /><br />
I recognize that the heart of the DOJ&#8217;s suit is collusion, not high prices. But it&#8217;s clear that the legacy publishing industry&#8217;s strategy is to keep the prices of ebooks high so as not to cannibalize high-margin hardback sales. If the prices of legacy published books are kept artificially high it could be argued that my lower-priced self-published books are made more attractive by comparison, but I believe that a regime of higher-priced books is bad for the industry overall because it slows the growth of the global book market, which indeed hurts all sales. I also believe it&#8217;s obviously bad for consumers, especially lower-income consumers, who could buy more of the books they loved if those books weren&#8217;t priced so high.
</i></blockquote>
The whole thing is a worthwhile read, and certainly raises questions about who gets to represent whom when such issues come up.  For years, we've seen bogus claims that the RIAA represents "musicians" or that the MPAA represents "filmmakers," when nothing could be further from the truth.  In this case, though, it's even more egregious, in that these organizations directly claim to represent authors.  But, for the most part, they seem to be only be representing the interests of authors already successful under the old system -- and going against every other author (and potential author) out there.  In other words, their focus is on protectionism for established players, not what's best for authors as a whole or the consumers they serve with their writing.  That's unfortunate.<br /><br /><a href="http://www.techdirt.com/articles/20120529/01265619092/do-authors-guild-association-authors-representatives-really-represent-authors-publishing-cartel.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120529/01265619092/do-authors-guild-association-authors-representatives-really-represent-authors-publishing-cartel.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120529/01265619092/do-authors-guild-association-authors-representatives-really-represent-authors-publishing-cartel.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>questions-to-ponder</slash:department>
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<pubDate>Mon, 7 May 2012 03:14:00 PDT</pubDate>
<title>UK Consumer Ebook Sales Increase by 366%: Publishers Association Calls For Digital Piracy To Be 'Tackled'</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/articles/20120503/08292918764/uk-consumer-ebook-sales-increase-366-publishers-association-calls-digital-piracy-to-be-tackled.shtml</link>
<guid>http://www.techdirt.com/articles/20120503/08292918764/uk-consumer-ebook-sales-increase-366-publishers-association-calls-digital-piracy-to-be-tackled.shtml</guid>
<description><![CDATA[ <p>One of the beloved tropes of the copyright industries is that they are being destroyed by online piracy.  Superficially, it's a plausible claim, not least because of the false equation of copyright infringement with "theft", and the lingering suggestion that every time something is shared online, a sale is lost.  Of course, as Techdirt's report, "<a href="http://www.techdirt.com/skyisrising/">The Sky is Rising</a>", demonstrated from publicly-available figures, the facts are very different: all of the creative industries are thriving.
</p><p>
Here's <a href="http://www.thebookseller.com/news/digital-8-2011-book-sales-value-says-pa.html">news from the UK book publishing industry</a>, where things are indeed looking pretty good given the current financial climate:

<i><blockquote>Consumer e-book sales increased by 366% to &pound;92m [$150 million] in 2011, with sales across all digital formats accounting for 8% of the value of sales of all books, according to the Publishers Association's Statistics Yearbook 2011, published today (1st May).</blockquote></i>

Just as significant is the following comment from the Chief Executive of the UK Publishers Association, Richard Mollet, who is quoted in the above article as saying:

<i><blockquote>"story of the year is a decline in physical sales almost being compensated for by a strong performance in digital", with the combined sales of digital and physical books decreasing by 2% in 2011 to &pound;3.2bn [$5.2 billion], according to PA data.</blockquote></i>

So you'd think the Publishers Association would be celebrating this resilience in the face of economic downturn, and underlining how its members are really getting the hang of this online stuff.  But no:

<i><blockquote>Mollet said: "For many years now publishers have invested in digital products and services and this is being reflected in the increasingly mixed economy for books in the UK.
<br /><br />
"However, online copyright infringement is increasingly making its presence felt for authors and publishers and that is why we continue to call on government and other stakeholders in the digital economy to work with us to do more to tackle it, and to ensure that the UK's e-commerce performance is as strong as it can possibly be."</blockquote></i>

Of course, no evidence is presented that the "presence" of online copyright infringement is a problem -- it's simply taken as a given, because that's what the orthodoxy says.  But here's an alternative hypothesis: it's <b>because</b> people have started sharing ebooks online and making others aware of their virtues that the market is finally taking off.  Now, that may or may not be true, but there is as much evidence for it as there is for the contrary position -- that is, not much.  
</p><p>
So before the copyright industries start calling for yet more government crackdowns on copyright infringement, with ever-more disproportionate measures and a concomitant erosion of civil liberties, they might like to produce some independent, peer-reviewed research that backs up their claims about the supposed harm of online sharing.  After all, if anything, these latest figures from the UK publishing industry confirm that, once again, the Sky is Rising.
</p><p>
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a></p><br /><br /><a href="http://www.techdirt.com/articles/20120503/08292918764/uk-consumer-ebook-sales-increase-366-publishers-association-calls-digital-piracy-to-be-tackled.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120503/08292918764/uk-consumer-ebook-sales-increase-366-publishers-association-calls-digital-piracy-to-be-tackled.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120503/08292918764/uk-consumer-ebook-sales-increase-366-publishers-association-calls-digital-piracy-to-be-tackled.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>pesky-facts</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120503/08292918764</wfw:commentRss>
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<pubDate>Fri, 4 May 2012 12:17:00 PDT</pubDate>
<title>Google Points Out That What The Authors Guild Wants And What Authors Want Are Two Very Different Things</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120503/18180318772/google-points-out-that-what-authors-guild-wants-what-authors-want-are-two-very-different-things.shtml</link>
<guid>http://www.techdirt.com/articles/20120503/18180318772/google-points-out-that-what-authors-guild-wants-what-authors-want-are-two-very-different-things.shtml</guid>
<description><![CDATA[ As the still ongoing legal feud between Google and the Authors Guild has continued, Google is trying a new tactic: accurately asking the court <i>why</i> the Authors Guild should be appointed as the representative of <i>all</i> authors?  Google pointed out that the Authors Guild -- somewhat notorious for its <a href="http://www.techdirt.com/articles/20090213/0347473760.shtml">luddite view</a> of the world -- is trying to turn the lawsuit into a class action, but that <a href="http://www.mediapost.com/publications/article/173919/google-says-authors-guild-doesnt-speak-for-all-wr.html" target="_blank">most authors don't mind Google scanning their books</a> and making it easier for people to find them:
<blockquote><i>
To prove this point, Google commissioned a survey of more than 800 authors about their opinions regarding the project. The majority of respondents, 58%, said they approved of Google scanning their books, while 28% were neutral and 14% objected. Almost three out of four respondents, 74%, said they don't believe that Google's scans would affect them financially, while 19% say they have or would benefit and 8% said they have or would be harmed.
</i></blockquote>
Of course, the judge pointed out that there <a href="http://blogs.wsj.com/law/2012/05/03/google-says-individuals-not-authors-guild-has-standing-in-books-case/?mod=WSJBlog" target="_blank">could be advantages</a> to having the Authors Guild declared as the stand-in for all authors.  For example, if Google actually <i>wins</i>, then that would make life easier for Google.  However, Google's lawyer responded that the company wants the right result, not the most expedient.
<blockquote><i>
&#8220;Wouldn&#8217;t Google be delighted that this is a class action if I find it&#8217;s fair use?,&#8221; Judge Chin asked Thursday.
<br /><br />
&#8220;No,&#8221; Ms. Durie said. &#8220;We care institutionally whether the law is being applied correctly. The correct application is not to certify a class.&#8221;
</i></blockquote>
Of course, the Authors Guild has <a href="http://www.computerworld.com/s/article/9226853/Authors_argue_that_Google_39_s_book_scanning_project_hurts_millions" target="_blank">a rather different take</a> on all of this, insisting that "millions of authors" have been harmed by Google helping people find their books.  I'm not quite sure how that makes much sense, but it appears that if the Authors Guild had its way, libraries would pay extra to build card catalogs, since, you know, that's making use of the works without a license.<br /><br /><a href="http://www.techdirt.com/articles/20120503/18180318772/google-points-out-that-what-authors-guild-wants-what-authors-want-are-two-very-different-things.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120503/18180318772/google-points-out-that-what-authors-guild-wants-what-authors-want-are-two-very-different-things.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120503/18180318772/google-points-out-that-what-authors-guild-wants-what-authors-want-are-two-very-different-things.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>seems-relevant</slash:department>
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<pubDate>Fri, 4 May 2012 05:28:00 PDT</pubDate>
<title>Nobody Cares About The Fixed Costs Of Your Book, Movie, Whatever</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120503/14160618768/nobody-cares-about-fixed-costs-your-book-movie-whatever.shtml</link>
<guid>http://www.techdirt.com/articles/20120503/14160618768/nobody-cares-about-fixed-costs-your-book-movie-whatever.shtml</guid>
<description><![CDATA[ We recently pointed out that book publishers are <a href="http://www.techdirt.com/articles/20120417/03333118519/if-publishers-cant-cover-their-costs-with-10-ebooks-then-they-deserve-to-go-out-business.shtml">fooling themselves</a> by thinking that they must charge super high prices on ebooks.  That post seemed to set off some angry folks inside the publishing industry who did the standard thing: talking about all of the overhead that goes into publishing a book.  We hear this all the time.  But it's meaningless.  It's cost-based accounting, rather than value-based accounting.
<br /><br />
<b>The consumer doesn't care how much it cost you to make the original</b>.
<br /><br />
Nor should they.  They only care about the value to them of the single copy they get.  And this makes sense for a variety of reasons, both economically and psychologically.  This is the point that economists have been making for ages, trying to get people to understand the difference between fixed costs and marginal costs.  Fixed costs don't impact pricing.  Maginal costs (the cost to produce the copy) do.  That's not to say that the fixed costs aren't important -- they are -- but they don't factor into the <i>pricing</i> decision, they factor into the investment decision.  That is, you don't take on a project if you don't think you can create a business model that will give a total return on investment over the fixed and marginal costs.  But the pricing on the individual item is entirely about the marginal costs.  And this is actually a good thing.  If you did pricing based on the average cost, including fixed costs, you actually lose the incentive to be more efficient and lower your fixed costs, since you get to just bake them into the price.  But the public doesn't care about how much you spent.  As far as they're concerned, you may have spent stupidly and inefficiently.  They only care about the marginal benefit they get from the copy.
<br /><br />
In many ways this is reminiscent of the stupid debate we've had for years, where a lobbyist from NBC Universal kept challenging me to explain how he could keep making $200 million movies.  But that's stupid.  If you start from the assumption of a high cost, you're not building value, you're just spending budget.    All we should care about is how people can make <i>profitable</i> offerings, and there are lots of ways to do that at a variety of price points -- but you should never set the pricing decisions on the fixed costs, because the buyer simply doesn't care.
<br /><br />
Even if the industry is having trouble figuring that out, it does appear that more and more individuals are.  Mathew Ingram has a post over at GigaOm <a href="http://gigaom.com/2012/05/03/it-doesnt-matter-what-e-books-cost-to-make/" target="_blank">making this point for books</a> based on an equally interesting <a href="http://terribleminds.com/ramble/2012/05/02/thinking-the-wrong-things-about-e-book-pricing/" target="_blank">discussion by author Chuck Wendig</a>:
<blockquote><i>
An e-book is a digital good. Ephemeral and intangible. Sometimes we don&#8217;t even have access to the e-book itself in the form of a file &#8212; in the case of Amazon, we&#8217;re just &#8220;renting&#8221; the e-book the same way you rent Taco Bell food. You bought it. It&#8217;s inside your device. But if Amazon decides you don&#8217;t need it anymore, one snap of the wizard&#8217;s fingers and the e-books are poof, gone, siphoned from your reader like gas from a gas-tank. E-books have no supply &#8212; if I buy one, it doesn&#8217;t reduce how many remain, because theoretically infinite copies remain. No cost to reprint. No cost to remake. It just&#8230; sits out there, attempting to be the very embodiment of the Long Tail.
<br /><br />
This is what the audience sees and believes.
<br /><br />
It matters little what the e-book actually costs.
<br /><br />
It only matters what the audience thinks they should cost.
</i></blockquote>
Your costs don't determine the price.  <b>The market determines the price</b>, and ignoring what the market thinks is a big mistake.
<br /><br />
And, of course, this applies to all sorts of content.  As I was writing this, I came across a similar discussion, but on the movie side of things.  It's a post by Stacey Parks at the Independent Filmblog, which notes <a href="http://independentfilmblog.com/archives/nobody-cares-what-you-spent-on-your-film/" target="_blank">that nobody cares what you spent on your film</a>.  She's not talking about end consumers per se (though it applies to them as well), but distributors who buy films.  And this actually drives home the overall point: in a functioning market, no buyer -- whether a middleman/wholesaler or an end user -- cares one bit what the total cost of production was.  They only care about the marginal benefit to them in relation to the supply.  This is just classic economics -- and those who seek to price it outside of what economics suggests is reasonable will discover that people just don't pay.  It's not because they don't understand how much money you put into fixed costs.  It's because you spending so much on fixed costs is your problem, not the buyer's.<br /><br /><a href="http://www.techdirt.com/articles/20120503/14160618768/nobody-cares-about-fixed-costs-your-book-movie-whatever.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120503/14160618768/nobody-cares-about-fixed-costs-your-book-movie-whatever.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120503/14160618768/nobody-cares-about-fixed-costs-your-book-movie-whatever.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>this-is-economics</slash:department>
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<pubDate>Thu, 3 May 2012 04:05:00 PDT</pubDate>
<title>Re-Inventing Public Libraries For The Digital Age</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/blog/innovation/articles/20120422/04463518597/re-inventing-public-libraries-digital-age.shtml</link>
<guid>http://www.techdirt.com/blog/innovation/articles/20120422/04463518597/re-inventing-public-libraries-digital-age.shtml</guid>
<description><![CDATA[ <p>It would be something of an understatement to say that the world of public libraries is undergoing rapid change at the moment.  On the one hand, the rise of <a href="http://www.techdirt.com/articles/20120227/04092817887/elsevier-backs-down-removes-support-research-works-act-as-elsevier-boycott-grows.shtml">open access</a> means that people are increasingly able to find information online that was formerly held in serried ranks of volumes stored on library stacks.  On the other, publishers' <a href="http://www.techdirt.com/articles/20111230/07161417236/if-libraries-didnt-exist-would-publishers-be-trying-to-kill-book-lending.shtml">reluctance</a> to allow ebooks to be lent out puts a key traditional function of libraries under threat.  So what exactly should public libraries being doing in the digital age?  Eric F. Van de Velde  has written a <a href="http://scitechsociety.blogspot.co.uk/2012/04/annealing-library.html">a fascinating exploration of that question, along with a few suggestions</a>.
</p><p>
Here's the central problem:

<i><blockquote>The value propositions of paper-based and digital lending are fundamentally different. A paper-based library builds permanent infrastructure: collections, buildings, and catalogs are assets that continue to pay dividends far into the future. In contrast, resources spent on digital lending are pure overhead. This includes staff time spent on negotiating licenses, development and maintenance of authentication systems, OpenURL, proxy, and web servers, and the software development to give a unified interface to disparate systems of content distributors.</blockquote></i>

This means:

<i><blockquote>Libraries need a different vision for their digital future, one that focuses on building digital infrastructure. We must preserve traditional library values, not traditional library institutions, processes, and services.</blockquote></i>

So how might that work in practice?

<i><blockquote>By gradually converting acquisition budgets into grant budgets, libraries could become open-access patrons. They could organize grant competitions for the production of open-access works. By sponsoring works and creators that further the goals of its community, each library contributes to a permanent open-access digital library for everyone. Publishers would have a role in the development of grant proposals that cover all stages of the production and marketing of the work. In addition to producing the open-access works, publishers could develop commercial added-value services. Finally, innovative markets like the one developed by Gluejar allow libraries (and others) to <a href="http://www.gluejar.com/">acquire the digital rights of commercial works and set them free</a>.</blockquote></i>

That's an exciting vision, because it turns libraries into active participants in the creation and propagation of knowledge that is universally available through open access, instead of simply lending out the productions of others, without any real ability to apply the huge store of knowledge librarians have acquired about what their users want.  It's particularly encouraging that this is not just a plea for more funds -- unlikely to be heeded in the current economic climate -- but a simple if revolutionary call for a better use of those that are already available.
</p><p>
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a></p><br /><br /><a href="http://www.techdirt.com/blog/innovation/articles/20120422/04463518597/re-inventing-public-libraries-digital-age.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20120422/04463518597/re-inventing-public-libraries-digital-age.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20120422/04463518597/re-inventing-public-libraries-digital-age.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>no-extra-money-required</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120422/04463518597</wfw:commentRss>
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<pubDate>Tue, 24 Apr 2012 14:45:00 PDT</pubDate>
<title>Open Access And The Art Of Contract Hacking</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/articles/20120420/06495318583/open-access-art-contract-hacking.shtml</link>
<guid>http://www.techdirt.com/articles/20120420/06495318583/open-access-art-contract-hacking.shtml</guid>
<description><![CDATA[ <p>Open Access continues to <a href="http://www.techdirt.com/articles/20120227/04092817887/elsevier-backs-down-removes-support-research-works-act-as-elsevier-boycott-grows.shtml">gain momentum</a>, as more and more researchers seek to make their work freely available online.  One way of doing that is by modifying the contract that academic publishers routinely send to potential authors, inserting a clause that allows digital copies to be distributed.
</p><p>
That's been working quite well, but <a href="https://freedom-to-tinker.com/blog/appel/contract-hacking-and-community-organizing/">some publishers are starting to object</a>, as Freedom To Tinker blogger Andrew Appel discovered recently (link found via <a href="http://boingboing.net/2012/04/18/provocative-proposal-to-force.html">BoingBoing</a>.)  The Association of Computing Machinery, which claims to be "<a href="http://www.acm.org/">the world&#8217;s largest educational and scientific computing society</a>", sent him an email that stated it "does not accept copyright Addenda that exceed the liberal rights retained by authors under ACM&#8217;s Copyright Policy and the exclusive grant of copyright to ACM as publisher".
</p><p>
But Appel has come up with a neat idea for getting round this block:

<i><blockquote>In the strange field of computer science, we publish most of our scholarly articles in refereed conferences. In other fields they have unrefereed conferences and refereed journals. We have journals too, but they are less important than the top conferences. In a typical CS conference, 200 or 300 papers are submitted, three months later they have been refereed and 30 or 50 papers are accepted; three weeks later the authors must send in their full-length refereed articles as camera-ready PDF files. Then the conference proceedings must appear (in print and online) within a short time, a few weeks later, when the conference convenes.</blockquote></i>

Imagine, then, he says, if enough of those authors of the accepted papers simply wrote in a change to their publishing contracts regardless of what publishers might have said about accepting them.  The publisher could, in theory, reject those papers, but then it would have a rather thin conference volume, since it could not easily find alternatives to fill the missing pages in the short time period available.  As Appel says:

<i><blockquote>If the volume appears but missing three-fourths of its papers, then that conference is effectively dead, and may never recover in future years.</blockquote></i>

The publisher is unlikely to run that risk, and so will probably acquiesce to open access for those papers.
</p><p>
Of course, this approach will only work in those disciplines that have such conferences and refereed conference volumes produced to tight deadlines.  But that's not really a problem.  This isn't about converting the entire academic publishing industry to open access overnight, it's about keeping up the pressure to move there sooner rather than later.
</p><p>
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a></p><br /><br /><a href="http://www.techdirt.com/articles/20120420/06495318583/open-access-art-contract-hacking.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120420/06495318583/open-access-art-contract-hacking.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120420/06495318583/open-access-art-contract-hacking.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>that's-sneaky</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120420/06495318583</wfw:commentRss>
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<pubDate>Wed, 18 Apr 2012 09:20:00 PDT</pubDate>
<title>Did The Publisher's Own Insistence On DRM Inevitably Lead To The Antitrust Lawsuit Against Them?</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120416/12411618512/did-publishers-own-insistence-drm-inevitably-lead-to-antitrust-lawsuit-against-them.shtml</link>
<guid>http://www.techdirt.com/articles/20120416/12411618512/did-publishers-own-insistence-drm-inevitably-lead-to-antitrust-lawsuit-against-them.shtml</guid>
<description><![CDATA[ We've discussed in the past how it was the book publishers' own stupidity that put them in a position of <i>demanding</i> DRM from Amazon when Amazon wanted to launch the Kindle.  The end result, of course, went exactly <a href="http://www.techdirt.com/articles/20120210/01364817725/how-publishers-repeated-same-mistake-as-record-labels-drm-obsession-gave-amazon-dominant-position.shtml">against</a> the publishers' best interests, because it locked everyone in to Amazon as the platform.  Because buyers can't easily switch to another platform and take their books with them, they have to keep using the Kindle (or Kindle app) if they want to continue to have access to the books they've bought in the past (because, remember, you <a href="http://www.techdirt.com/articles/20090717/1559425587.shtml">don't own</a> what you think you "buy" with ebooks).
<br /><br />
Making Amazon such a dominant player in the market was a huge mistake -- and it was totally avoidable.  We'd already seen the exact same thing happen with <a href="http://www.techdirt.com/articles/20090227/0128303920.shtml">music</a> and iTunes, where the labels originally required DRM, and Apple complied, locking many people into iTunes (a lock-in that was eventually taken away).  We couldn't figure out why the publishers were so stupid to give Amazon such power, but it sounds as though it was a combination of technological illiteracy and an irrational fear of "piracy" trumping business sense.
<br /><br />
Author Charlie Stross has a great blog post discussing a variety of issues around <a href="http://www.antipope.org/charlie/blog-static/2012/04/understanding-amazons-strategy.html" target="_blank">the history of Amazon</a> and how it became such a dominant player in the market, in which he notes:

<blockquote><i>
However, as subsidiaries of large media conglomerates, the executives who ran the big six had all been given their marching orders about the internet: DRM restrictions would be mandatory on all ebook sales, lest rampant piracy cannibalize their sales of paper books.
<br /><br />
(This fear is of course an idiotic shibboleth&#8212;we've had studies since 2000 proving that Napster users back in the bad old days spent more money on CDs than their non-pirate peers. The real driver for piracy is the lack of convenient access to desirable content at a competitive price. But if your boss is a 70 year old billionaire who also owns a movie studio and listens to the MPAA, you don't get a vote. Speaking out against DRM was, as more than one editor told me over the past decade, potentially a career-limiting move.)
</i></blockquote>
Once the publishers realized (way too late) that they'd turned Amazon into something of a monopsonistic buying power, they struggled to figure out what to do -- and the end result appears to look something quite like collusion -- which is why <a href="http://www.techdirt.com/articles/20120411/07155418453/breaking-us-sues-apple-publishers-over-ebook-price-fixing.shtml#c669">they're being sued</a> today by the Justice Department.  As the details of the lawsuit make clear, the deal with Apple wasn't just a deal to bring another competitor into the market, but one that was explicitly designed to <i>increase prices</i> for consumers.
<br /><br />
As Stross notes, this was plan B.  And it has now failed.  That means that it's time for Plan C -- and the only reasonable plan C to get out from under Amazon's thumb is to drop DRM:
<blockquote><i>
It doesn't matter whether Macmillan wins the price-fixing lawsuit bought by the Department of Justice. The point is, the big six publishers' Plan B for fighting the emerging Amazon monopsony has failed (insofar as it has been painted as a price-fixing ring, whether or not it was one in fact). This means that they need a Plan C. And the only viable Plan C, for breaking Amazon's death-grip on the consumers, is to break DRM.
<br /><br />

If the major publishers switch to selling ebooks without DRM, then they can enable customers to buy books from a variety of outlets and move away from the walled garden of the Kindle store. They see DRM as a defense against piracy, but piracy is a much less immediate threat than a gigantic multinational with revenue of $48 Billion in 2011 (more than the entire global publishing industry) that has expressed its intention to "disrupt" them, and whose chief executive said recently "even well-meaning gatekeepers slow innovation" (where "innovation" is code-speak for "opportunities for me to turn a profit").
<br /><br />
And so they will deep-six their existing commitment to DRM and use the terms of the DoJ-imposed settlement to wiggle out of the most-favoured-nation terms imposed by Amazon, in order to sell their wares as widely as possible.
</i></blockquote>
I know there's been some talk about whether or not Apple or Amazon is the more "evil" party in the ebook world -- but it really seems like the publishers dug their own graves here.  In their desperation to avoid the dreaded word "piracy," they never bothered to understand the real issues or the obvious results of focusing so strongly on DRM.  Handing Amazon so much power was stupid.  Colluding with Apple to try to get away from that original stupid decision was potentially even more stupid.  The only real path to fixing things is to go back and fix the original stupid decision, and recognize that piracy is a hell of a lot less of a "threat" than handing over the entire market to a single player (or even just two major players).
<br /><br />
If only they'd realized this originally -- just as tons of people had warned them.<br /><br /><a href="http://www.techdirt.com/articles/20120416/12411618512/did-publishers-own-insistence-drm-inevitably-lead-to-antitrust-lawsuit-against-them.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120416/12411618512/did-publishers-own-insistence-drm-inevitably-lead-to-antitrust-lawsuit-against-them.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120416/12411618512/did-publishers-own-insistence-drm-inevitably-lead-to-antitrust-lawsuit-against-them.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>the-DRM-they-required</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120416/12411618512</wfw:commentRss>
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<item>
<pubDate>Tue, 17 Apr 2012 15:36:00 PDT</pubDate>
<title>If Publishers Can't Cover Their Costs With $10 Ebooks, Then They Deserve To Go Out Of Business</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120417/03333118519/if-publishers-cant-cover-their-costs-with-10-ebooks-then-they-deserve-to-go-out-business.shtml</link>
<guid>http://www.techdirt.com/articles/20120417/03333118519/if-publishers-cant-cover-their-costs-with-10-ebooks-then-they-deserve-to-go-out-business.shtml</guid>
<description><![CDATA[ With the legal dispute over ebook pricing going on, one thing we've heard over and over again from the traditional publishing industry and their supporters is that higher prices for ebooks make sense because of all of the "costs" that the publishers have to cover.  This is a fundamental error in how pricing (and economics) works.  It reminds me of the MPAA folks who demand to know the business model for making $200 million movies.  Years ago, someone who understood these things taught me why cost-based pricing will always get you into trouble.  If you start from the overall pricing, including overhead and other fixed costs, then you're not basing the price on what the consumer values -- and, more importantly, you're taking away your own incentives to become more efficient and decrease costs.  Instead, you're just "baking them in."  But the most important reason not to base pricing on overhead costs is that <i>your competitors won't do that</i>, and they'll under cut your price and then you're in serious trouble.
<br /><br />
That moment of reckoning is coming for book publishers, even if they don't realize it yet.  David Pakman, who watched all of this happen in the music industry for years, is pointing out that <a href="http://www.pakman.com/2012/04/16/why-should-ebooks-cost-15/" target="_blank">publishers are fooling themselves</a> if they keep trying to rationalize higher ebook pricing:
<blockquote><i>
In all the discussions about why book publishers demand that eBooks should be $15 and not $10, they say it is because they cannot&nbsp;<b>afford</b> to sell books at $10. That is, they cannot cover their legacy cost models on that number. Right. Which is why you must rebuild your cost structure for a digital goods industry with far lower prices. You start by paying your top execs much less than millions of dollars a year. Then you move your offices out of fancy midtown office buildings. Why should eBooks cost $15? Amazon is far more of an expert on optimal book pricing. They have far more data than publishers, since they experiment with pricing hundreds of thousands of times a day across millions of titles. Amazon can tell you the exact price for a title that will produce the most number of copies sold. Amazon is pretty sure that number is closer to $10 than to $15. Yes, they want to sell more Kindles. And they believe that lower eBook prices mean more eBooks sold which means more demand for Kindle. The negative coverage of Amazon is centered on them selling eBooks&nbsp;<b>below cost</b> in order to reach the $10 price point. But that is a function of publishers setting the cost&nbsp;<b>higher</b> than $10. If the profit-maximizing price for an eBook is $10, then publishers must adapt to set a wholesale price&nbsp;<b>lower</b> than that, even if it means your legacy cost structure doesn&#8217;t allow it. And that&#8217;s the rub.
</i></blockquote>
The public seems much more interested in lower prices, not higher prices.  You can understand why the publishers don't like it, but they really ought to learn how pricing elasticity works.  They can make a lot more money with more optimal pricing.<br /><br /><a href="http://www.techdirt.com/articles/20120417/03333118519/if-publishers-cant-cover-their-costs-with-10-ebooks-then-they-deserve-to-go-out-business.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120417/03333118519/if-publishers-cant-cover-their-costs-with-10-ebooks-then-they-deserve-to-go-out-business.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120417/03333118519/if-publishers-cant-cover-their-costs-with-10-ebooks-then-they-deserve-to-go-out-business.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>you-don't-price-based-on-your-bloated-infrastructure</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120417/03333118519</wfw:commentRss>
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<pubDate>Mon, 16 Apr 2012 03:05:00 PDT</pubDate>
<title>Another Reason Why DRM Is Bad -- For Publishers</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/articles/20120412/07212918466/another-reason-why-drm-is-bad-publishers.shtml</link>
<guid>http://www.techdirt.com/articles/20120412/07212918466/another-reason-why-drm-is-bad-publishers.shtml</guid>
<description><![CDATA[ <p>As a way of fighting unauthorized sharing of digital files, DRM is particularly stupid.  It not only doesn't work -- DRM is always broken, and DRM-less versions quickly produced -- it also makes the official versions less valuable than the pirated ones, since they are less convenient to use in multiple ways.  As a result, DRM actually makes piracy more attractive, which is probably why most of the music industry eventually decided to drop it.
</p><p>
Sadly, the world of ebooks seems unable to learn from that experience, and insists on making the same mistakes by using DRM widely.  But it turns out that there are even more problems in the publishing domain, as this fascinating tale of how <a href="http://paidcontent.org/2012/04/06/drm-is-crushing-indie-booksellers-online/">DRM acts as a barrier to entry in the online bookstore market</a> makes clear:

<i><blockquote>In June of 2011, my friend Emily Gould came up with an idea for a new kind of online bookstore: one that would sell only e-books, but would strive to offer the personalized customer service and curation of a local independent bookshop.</blockquote></i>

But there was a problem:

<i><blockquote>Publishers told us that if we did not have digital rights management (DRM) technology, they weren&#8217;t interested in letting us promote and sell their products. DRM is the set of technologies that encrypt and prevent the reproduction of e-book files. A new bricks and mortar bookstore, even the tiniest one, could have easily opened accounts with all the major distributors. But to sell electronic versions of those exact same books, publishers told us that you have to be a mega corporation.</blockquote></i>

That's because DRM is not only annoying for the readers, it's also expensive for the online booksellers that are forced to use it:

<i><blockquote>In order to provide DRM, you need at least $10,000 up front to cover software, server, and administration fees, plus ongoing expenses associated with the software. In other words, much bigger operating expenses than a small business can afford. By requiring retailers to encrypt e-books with DRM, big publishers are essentially banning indie retailers from the online marketplace.</blockquote></i>

That might just sound like typical big-company indifference to the plight of small startups, but it's actually worse -- it's suicidal.  Techdirt has already written about <a href="http://www.techdirt.com/articles/20120210/01364817725/how-publishers-repeated-same-mistake-as-record-labels-drm-obsession-gave-amazon-dominant-position.shtml">one reason</a> why that's the case: DRM helps lock readers into Amazon's platform.  But the article quoted above provides us with yet another: lack of competition in ebook retailing.

<i><blockquote>there&#8217;s an even more compelling reason that we need indies to exist in the e-book market: The Amazon/Apple near-duopoly on e-book sales is cripplingly destructive for readers, writers, and publishers. Once one of the big "A"s can freely set the price of e-books, they can determine the conditions of the market for everybody. They can charge consumers anything, pay publishers very little (for who will exist to sell their products otherwise?), and leave writers hoping for some small crumb of the pie. Everyone who reads or writes or cares about books has a reason to support the existence of a viable alternative.</blockquote></i>

And yet the big publishers are doing the opposite.  Their insistence on the deployment of DRM with their books is making it hard for independent online booksellers to thrive, which increases the power of the two giants of the sector, thus weakening the bargaining power of the publishers and writers.  So DRM turns out to be not only stupid, ineffectual and unfair, but also doubly bad for the very companies who blindly insist on its use.
</p><p>
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a></p><br /><br /><a href="http://www.techdirt.com/articles/20120412/07212918466/another-reason-why-drm-is-bad-publishers.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120412/07212918466/another-reason-why-drm-is-bad-publishers.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120412/07212918466/another-reason-why-drm-is-bad-publishers.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>self-foot-shooting</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120412/07212918466</wfw:commentRss>
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<pubDate>Wed, 11 Apr 2012 07:20:35 PDT</pubDate>
<title>Breaking: U.S. Sues Apple, Publishers Over eBook Price-Fixing</title>
<dc:creator>Leigh Beadon</dc:creator>
<link>http://www.techdirt.com/articles/20120411/07155418453/breaking-us-sues-apple-publishers-over-ebook-price-fixing.shtml</link>
<guid>http://www.techdirt.com/articles/20120411/07155418453/breaking-us-sues-apple-publishers-over-ebook-price-fixing.shtml</guid>
<description><![CDATA[ Ever since the Justice Department <a href="http://www.techdirt.com/articles/20120309/03540318044/us-government-finally-realizes-that-publishers-apple-conspiring-to-raise-ebook-prices-is-price-fixing.shtml">announced</a> that they were investigating Apple and several publishers over allegations that Apple's agency model for ebook pricing violates antitrust law, we've been waiting for the other shoe to drop. Last night, Reuters <a href="http://www.reuters.com/article/2012/04/11/us-apple-ebooks-idUSBRE8391JW20120411" target="_blank">reported</a> that a lawsuit was imminent, and now Bloomberg has the news that <a href="http://www.bloomberg.com/news/2012-04-11/u-s-files-antitrust-lawsuit-against-apple-hachette.html" target="_blank">the government has filed a lawsuit against Apple, Hachette, HarperCollins, Macmillan, Penguin and Simon &amp; Schuster</a> in New York district court.

<p>Details are still scarce, but sources say Apple and Macmillan refused to participate in settlement talks while some of the other publishers are still hoping to avoid a drawn out legal battle, and may settle soon. <em><strong>Update:</strong> Bloomberg is now reporting that S&amp;S, HarperCollins and Hachette have settled.</em> It will be interesting to see what kind of defense Apple brings, because the evidence of collusion doesn't look good for them at all. Despite Authors Guild president Scott Turow's self-serving claim that this will somehow <a href="http://www.techdirt.com/articles/20120310/19034718067/authors-guild-boss-e-book-price-fixing-allegations-but-brick-and-mortar.shtml">hurt culture</a>, this is good news for readers: busting Apple's and the publishers' iron grip on ebook prices will likely reduce them across the board.</p>

<p>Here is this the <a href="http://online.wsj.com/public/resources/documents/ebooks04112012.pdf" target="_blank">government's complete filing</a> (pdf and embedded below).</p><br /><br /><a href="http://www.techdirt.com/articles/20120411/07155418453/breaking-us-sues-apple-publishers-over-ebook-price-fixing.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120411/07155418453/breaking-us-sues-apple-publishers-over-ebook-price-fixing.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120411/07155418453/breaking-us-sues-apple-publishers-over-ebook-price-fixing.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>fresh-news</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120411/07155418453</wfw:commentRss>
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<item>
<pubDate>Tue, 10 Apr 2012 08:10:00 PDT</pubDate>
<title>Publishing Isn't A Job Anymore: It's A Button</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/innovation/articles/20120409/12273718432/publishing-isnt-job-anymore-its-button.shtml</link>
<guid>http://www.techdirt.com/blog/innovation/articles/20120409/12273718432/publishing-isnt-job-anymore-its-button.shtml</guid>
<description><![CDATA[ <a href="https://twitter.com/#!/binarybits/statuses/189027242100260864" target="_blank">Tim Lee</a> points us to a really fantastic (as per usual) discussion with Clay Shirky about <a href="http://blog.findings.com/post/20527246081/how-we-will-read-clay-shirky" target="_blank">media disruption</a>, in which he makes the key point that <b>publishing is no longer a job, but a button</b>:
<blockquote><i>
Publishing is not evolving. Publishing is going away. Because the word &#8220;publishing&#8221; means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That&#8217;s not a job anymore. That&#8217;s a button. There&#8217;s a button that says &#8220;publish,&#8221; and when you press it, it&#8217;s done.
<br /><br />
In ye olden times of 1997, it was difficult and expensive to make things public, and it was easy and cheap to keep things private. Privacy was the default setting. We had a class of people called publishers because it took special professional skill to make words and images visible to the public. Now it doesn&#8217;t take professional skills. It doesn&#8217;t take any skills. It takes a Wordpress install.
</i></blockquote>
Now, of course, publishing as a profession means more than just making public, but that <i>is</i> the root of it, and Shirky is absolutely right that that role is changing completely -- and that means that the industries that built themselves up by glorifying their ability to be a gatekeeper in making things public are going to struggle to adapt.  There certainly are other important roles, but they're not "publishing" per se.:
<blockquote><i>
The question isn&#8217;t what happens to publishing &#8212; the entire category has been evacuated. The question is, what are the parent professions needed around writing? Publishing isn&#8217;t one of them. Editing, we need, desperately. Fact-checking, we need. For some kinds of long-form texts, we need designers. Will we have a movie-studio kind of setup, where you have one class of cinematographers over here and another class of art directors over there, and you hire them and put them together for different projects, or is all of that stuff going to be bundled under one roof? We don&#8217;t know yet. But the publishing apparatus is gone. Even if people want a physical artifact &#8212; pipe the PDF to a printing machine.
</i></blockquote>
When you think about it, this really does hit on the key point of disruption for so many of the industries we talk about today.  The main role that the gatekeepers had was in helping to "make your work public."  But that role isn't needed any more (nor is there any real gate any more).  You can make anything public that you want and reach the entire world.  Of course, there are still plenty of other things -- making it better, promoting it, monetizing it, etc.  And all of those roles are very important, but the role of making something public was the only one that really had that gate.  And since there was that gate, the gatekeeper could control everything and demand total ownership over the work.  That's what we've seen for centuries.
<br /><br />
The difference today is that the gates are gone, the need for help to make something public is gone, and those other things -- publicity, improving the product, monetizing, etc. -- can all be done by lots of organizations, rather than just a few.  Thus, there is no need for gatekeepers, but (once again), it's all about the enablers.  The enablers help make your work better, but still leave you and the work at the center.  The gatekeepers stripped your work from you for a pittance.  It's a very different world, but it's a much better world for creators -- and it all comes back to the fact that publishing is no longer a job, but a button.<br /><br /><a href="http://www.techdirt.com/blog/innovation/articles/20120409/12273718432/publishing-isnt-job-anymore-its-button.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20120409/12273718432/publishing-isnt-job-anymore-its-button.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20120409/12273718432/publishing-isnt-job-anymore-its-button.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>disruption-at-work</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120409/12273718432</wfw:commentRss>
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<pubDate>Fri, 9 Mar 2012 14:54:42 PST</pubDate>
<title>Tell Paypal To Stop Playing Morality Cop With Booksellers</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120309/14044418056/tell-paypal-to-stop-playing-morality-cop-with-booksellers.shtml</link>
<guid>http://www.techdirt.com/articles/20120309/14044418056/tell-paypal-to-stop-playing-morality-cop-with-booksellers.shtml</guid>
<description><![CDATA[ We recently wrote about how Paypal was <a href="http://www.techdirt.com/articles/20120301/17363217939/paypal-pressured-to-play-morality-cop-forces-smashwords-to-censor-authors.shtml">pressuring Smashwords</a> to drop any books that included sexual content that Paypal didn't like.  This seemed ridiculously over-aggressive.  You can be completely against rape without that meaning that no books shall exist that include a rape scene.  But according to Paypal's rules, books that include themes around rape, incest and bestiality -- even if such books were there to raise awareness around those things, not to encourage them -- simply were not allowed.  Smashwords claims that Paypal is passing the blame on to the credit card companies, but others have questioned how accurate that really is.  And, even then, it seems that Paypal should stand up to the credit card companies if that is, indeed, the case.
<br /><br />
In the meantime, the EFF has put together a letter writing campaign to <a href="https://action.eff.org/o/9042/p/dia/action/public/?action_KEY=8515&#038;a" target="_blank">tell Paypal to stop censoring books</a>:
<blockquote><i>
Recently, PayPal gave online publishers and booksellers, including BookStrand.com, Smashwords, and eXcessica, an ultimatum: it would close their accounts and refuse to process all payments unless they removed erotic books containing descriptions of rape, incest, and bestiality. The result would severely restrict the public's access to a wide range of legal material, could drive some companies out of business, and deprive some authors of their livelihood.
<br /><br />
Financial services providers should be neutral when it comes to lawful online speech. PayPal&#8217;s policy underscores how vulnerable such speech can be and how important it is to stand up and protect it.
<br /><br />
The topics PayPal would ban have been depicted in world literature since Sophocles&#8217; Oedipus and Ovid&#8217;s Metamorphoses. And while the books currently affected may not appear to be in the same league, many works ultimately recognized for their literary, historical, and artistic worth were reviled when first published.  Books like Ulysses and Lady Chatterley&#8217;s Lover were banned as &#8220;obscene&#8221; in the United States because of their sexual content. The works of Marquis de Sade, which include descriptions of incest, torture, and rape, were considered scandalous when written, although his importance in the history of literature and political and social philosophy is now widely acknowledged. 
</i></blockquote>
You can go to the link above and add your name to the campaign and let Paypal know that this is not the role of a payment processor.
<br /><br />
Of course, what this story is really highlighting is just how ridiculous it is that there are choke points like Paypal who can solely dictate morality based on their own views of what is and what is not art.  What we need are <i>a lot</i> of alternatives, so that if Paypal makes decisions like this, people can simply route around them.<br /><br /><a href="http://www.techdirt.com/articles/20120309/14044418056/tell-paypal-to-stop-playing-morality-cop-with-booksellers.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120309/14044418056/tell-paypal-to-stop-playing-morality-cop-with-booksellers.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120309/14044418056/tell-paypal-to-stop-playing-morality-cop-with-booksellers.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>let-payments-go-free</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120309/14044418056</wfw:commentRss>
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<pubDate>Mon, 27 Feb 2012 13:32:52 PST</pubDate>
<title>Elsevier Backs Down, Removes Support For Research Works Act As Elsevier Boycott Grows</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120227/04092817887/elsevier-backs-down-removes-support-research-works-act-as-elsevier-boycott-grows.shtml</link>
<guid>http://www.techdirt.com/articles/20120227/04092817887/elsevier-backs-down-removes-support-research-works-act-as-elsevier-boycott-grows.shtml</guid>
<description><![CDATA[ While it never got as much attention as the <a href="http://www.techdirt.com/articles/20111227/11480517205/godaddy-officially-has-name-removed-judiciarys-list-sopa-supporters.shtml">GoDaddy boycott</a>, it appears the growing <a href="http://www.techdirt.com/articles/20120130/13030217589/will-academics-boycott-elsevier-be-tipping-point-open-access-another-embarrassing-flop.shtml">boycott</a> of academics, refusing to publish papers in any Reed Elsevier journal, has caused the company to back down.  It has now announced  <a href="http://www.elsevier.com/wps/find/intro.cws_home/newmessagerwa" target="_blank">that it no longer supports the Research Works Act</a>.  That's the bill -- for which Elsevier was a major backer -- that would bar the government from requiring open and free access (after a period of time) to government-funded research:
<blockquote><i>
While we continue to oppose government mandates in this area, Elsevier is withdrawing support for the Research Work Act itself. We hope this will address some of the concerns expressed and help create a less heated and more productive climate for our ongoing discussions with research funders.    
</i></blockquote>
Of course, then it immediately complains about the kinds of mandates that the Act would have disallowed:
<blockquote><i>
Cooperation and collaboration are critical because different kinds of journals in different fields have different economics and models. Inflexible mandates that do not take those differences into account and do not involve the publisher in decision making can undermine the peer-reviewed journals that serve an essential purpose in the research community. Therefore, while withdrawing support for the Research Works Act, we will continue to join with those many other nonprofit and commercial publishers and scholarly societies that oppose repeated efforts to extend mandates through legislation.      
</i></blockquote>
That's pretty ridiculous actually.  None of these mandates "undermine" these journals in any way -- unless you consider their insane set up (free writing, free editing, full copyright ownership, and subscriptions that cost tens of thousands of dollars) some sort of divine right.  The mandates refer to <i>federally funded</i> research, which <i>should</i> be accessible by the public since they paid for the research in the first place.  Elsevier doesn't pay for the research.  Hell, they don't even pay the researcher for their paper.  Or the peer reviewers for their work.  So forgive me for not shedding any tears if Elsevier has to learn to adapt to only being able to have the exclusive rights to a paper for a year.
<br /><br />
Still, with Elsevier dropping its support, hopefully it means that the <a href="http://www.techdirt.com/articles/20120107/02415417327/unfortunate-open-advocate-darrell-issa-sponsoring-bill-that-will-close-off-open-access-to-govt-funded-research.shtml">original backers</a> of the poorly thought out bill, Reps. Darrel Issa and Carolyn Maloney will drop the bill entirely.  Instead, I'd very much like to see much greater support for Rep. Mike Doyle's <a href="http://www.techdirt.com/articles/20120209/13042317716/rep-doyle-introduces-bill-to-provide-public-access-to-publicly-funded-research.shtml">counter-proposal</a>, which would mandate that federally funded research be made available to the public.
<br /><br />
<b>Update</b>: And.... now Issa has said that <a href="https://plus.google.com/u/0/107980702132412632948/posts/a4DzVk9n7fG#107980702132412632948/posts/a4DzVk9n7fG" target="_blank">he won't move forward on the bill</a> and (more importantly) that he now understands the importance of "open access" and how it's "the wave of the future."<br /><br /><a href="http://www.techdirt.com/articles/20120227/04092817887/elsevier-backs-down-removes-support-research-works-act-as-elsevier-boycott-grows.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120227/04092817887/elsevier-backs-down-removes-support-research-works-act-as-elsevier-boycott-grows.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120227/04092817887/elsevier-backs-down-removes-support-research-works-act-as-elsevier-boycott-grows.shtml?op=sharethis">Email This Story</a><br />
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<slash:department>boycott's-work</slash:department>
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