Hey folks - so this is actually my fault. Literally, I'm the guy who accidentally blocked imgur for a brief period of time today. I'm really sorry. Some background: I'm an engineer who works on the system we use for catching malicious URLs. In the process of dealing with a bad URL that our automated defenses didn't catch, I ran into a rare bug that caused us to incorrectly block some legitimate URLs for a brief time. Right after I figured that out and removed the bad data, I reworked the UI so no one will get bit by the same issue in the future. As a form of apology that I'm sure is insufficient, here is a picture of my dog dressed up for the 4th of July: http://imgur.com/pR4mR

1. Corporate communicators want to do the right thing.
2. Communicators engaged in ethical practice have a lot to contribute.
3. Current Wikipedia policy does not fully understand Nos. 1 and 2, owing to the activities of some bad actors and a general misunderstanding of public relations in general.
4. Accurate Wikipedia entries are in the public interest.

• Wikipedia is on the first page of search results for nearly every company, brand, product, personality, captain-of-industry, etc. This shoulders Wikipedia with a great level of responsibility, whether asked for or otherwise.
• Many entries are derelict, even for important topics and well-known industry bellwethers. Financial data is often years old. Some companies are described as remaining in businesses long divested. A WikiProject for reviving abandoned articles, and a proposal for a similar effort, themselves both appear abandoned.
• You can imagine why a company might consider its entry to be a high priority (perhaps even to the point of distraction) and task its communications staff to "do something", especially if the entry is inaccurate.
• Entreaties on Talk pages—determined as the most appropriate place for a company representative to make his/her case—often go ignored for very long periods while inaccurate information persists. 
• The small concession to PR on the FAQ (that a company can "fix minor errors in spelling, grammar, usage, or fact", etc.) takes a lot for granted and helps neither a PR representative nor Wikipedia. For example, too often, a company representative will “go native” when it comes to separating matters of “fact” from matters upon which reasonable people might disagree. On the other hand, activists (hardly of a neutral point of view) appear to enjoy much more latitude. 

When an entry is derelict (duration and definition TBD), a communications representative should be granted greater leeway in editing the entry. The entry can have a notification at the top indicating the derelict status, or even that a communications representative has had a hand in updating it. This will allow visitors to make their own judgments on how to evaluate the entry or even prioritize it in terms of how and when it gets evaluated and/or revised by a neutral party. The choice is between the certainty of an inaccurate entry or the possibility that the entry would not meet NPOV guidelines. Negative attention to bad behavior (or even to mediocre efforts) would mitigate the impact of the latter.

Best practice is very simple and no one in the PR industry has ever put forward a cogent argument (and seldom bother putting forward an argument at all) why it is important that they take the potentially (especially if I have anything to do with it) reputation damaging step of directly editing entries where they are acting as paid advocates.

The simple and obvious answer is to do what works, without risking the reputation of the client: talk to the community, respect their autonomy, and never ever directly edit an article.

There are many avenues for you to make simple factual corrections, and these avenues actually do work. You can post on the talk page. If you don't get a timely response there you can escalate to appropriate noticeboards. Perhaps the most effective thing you can do is email us! The OTRS team is very good about helping out with basic issues.

"Too many went too far with their reviews... we r reviewing who gets games next time and who doesn't based on today's venom."

It is not my intention to bully anyone. I over reacted. I just voiced an opinion. I have poured my heart into this project and I just want it to succeed.

OMG! @FCC Commissioner Baker voted 2 approve Comcast/NBC merger & is now lving FCC for A JOB AT COMCAST?!?

Malory: Please read the Tweet above. Given the fact that Comcast has been a major supporter of Reel Grrls for several years now, I am frankly shocked that your organization is slamming us on Twitter. This is not the first time either. I’ve seen at least one other negative Tweet about Comcast. I cannot in good conscience continue to provide you with funding--especially when there are so many other deserving nonprofits in town.

I respect your position on freedom of the press. However, I hope you can respect that this Tweet has put me in an indefensible position with my bosses. I cannot continue to ask them to approve funding for Reel Grrls, knowing that the digital footprint your organization has created about Comcast is a negative one.

"This morning I was shocked to learn that someone on my team reached out to you to withdraw our funding. I apologize for Steve's email, and assure you that Comcast's funding of Reel Grrls will continue," [Senior VP Len] Rozek wrote. "Comcast has long been a proud sponsor of Reel Grrls and your youth leadership development programs designed to empower young women through media production. Your organization aligns with our company's investment priorities, and your positive impact on the girls and women you serve in Washington is making a real difference here in Washington."

In a May 3 e-mail to former FTC researcher and blogger Christopher Soghoian, Burson's Mercurio offered to ghost write an op-ed column to that effect for Soghoian. Mercurio even offered in a widely circulated e-mail to help Soghoian get it published in The Washington Post, Politico, The Hill, Roll Call and The Huffington Post.

Meanwhile, Goldman connected with USA TODAY and outlined a news story critical of Social Circle.

However, Soghoian derailed Burson's efforts by posting the full e-mail text of Mercurio's pitch -- along with his rejection -- on the Internet. After Goldman's pitch proved largely untrue, he subsequently declined USA TODAY's requests for comment.

Confronted with evidence, a Facebook spokesman last night confirmed that Facebook hired Burson, citing two reasons: First, because it believes Google is doing some things in social networking that raise privacy concerns; second, and perhaps more important, because Facebook resents Google’s attempts to use Facebook data in its own social-networking service.

THR: American services when they enter the Canadian market typically charge the locals more than they charge stateside. Why the discount for Canadians?

Hastings: We want to provide an incredible value for Canadians, and it's the lowest price we have anywhere in the world for unlimited screenings. And anyone can try it for free for a month. It's pretty addictive.

THR: Are you concerned that American Netflix subscribers will look north and ask for the same discount Canadians get at $7.99?

Hastings: How much has it been your experience that Americans follow what happens in the world? It's something we'll monitor, but Americans are somewhat self-absorbed.

"Extras are to behave as members of the public, out and about enjoying their day-to-day life, who happen upon a street event for Netflix and stop by to check it out," reads an information sheet handed out to extras.

"Extras are to look really excited, particularly if asked by media to do any interviews about the prospect of Netflix in Canada."

And though it's considered wise to believe the contrary, these communications types are not constructing all these news items entirely (or even mostly) by lying. Flackery requires putting together credible narratives from pools of verifiable data. This activity is not categorically different from journalism. Nor is the teaching value that flackery provides entirely different from that of journalism: Most of the content you hear senators and congressmen reading on C-SPAN is stuff flacks provided to staffers....

But the idea of public relations (and its many fancy permutations, from "image management" to "oppo research" to "crisis") replacing objective journalism becomes less scary when you reflect that, pace Secretary of State Hillary Clinton and the cast of High School Musical 3, we are not all in this together. Communications is a highly competitive environment, and it is becoming more competitive. Frequently the most valuable information comes out just because somebody wants to make somebody else look bad.

In my view, a popular, well-read blog de facto takes on some of the public trust that the mainstream media have always assumed.... Why shouldn't I send you a press release? If you've got 2,000 readers, you're like a small newspaper. Newspapers don't complain when we send them press releases. They may throw the release away, but they don't write articles ridiculing the person who had the audacity to send it, as some bloggers do when they get an unwanted release.

The fact is, in a very short time, you've become a key cog in our society's communication machine. You're part of something that's destroying the old model; at the same time, you're being given the opportunity to help create something worthwhile to take its place.

Don't get me wrong: I'm not saying that you have an obligation to actually write about what's in press releases. The world will go on whether you tell your readers about XYZ Widgets or not. But understand that you have an audience and people are going to want your ear. Accept that as a compliment, and don't be indignant when it happens.

Greetings,

We have posted recent news to our media site. Below is the link and abstract for the announcement. Please go to our site if you would like to learn more or to download images or specs.

Best,
MWW Group -- Dallas

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