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<title>Techdirt. Stories filed under &quot;piracy&quot;</title>
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<image><title>Techdirt. Stories filed under &quot;piracy&quot;</title><url>http://www.techdirt.com/images/td-88x31.gif</url><link>http://www.techdirt.com/</link></image>
<item>
<pubDate>Sat, 4 May 2013 09:00:00 PDT</pubDate>
<title>Awesome Stuff: Films About Things Techdirt Talks About</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20130503/16375722945/awesome-stuff-films-about-things-techdirt-talks-about.shtml</link>
<guid>http://www.techdirt.com/articles/20130503/16375722945/awesome-stuff-films-about-things-techdirt-talks-about.shtml</guid>
<description><![CDATA[ For this week's <a href="http://www.techdirt.com/blog/?tag=awesome+stuff">awesome stuff</a> post, we've got links to movies about things that we regularly talk about here on Techdirt: the prosecution of Aaron Swartz, the CFAA, patents and piracy.
<ul>
<li>First up, is a documentary about Aaron Swartz called <a href="http://www.kickstarter.com/projects/26788492/aaron-swartz-documentary-the-internets-own-boy-0" target="_blank">The Internet's Own Boy</a> by Brian Knappenberger, who previously did a documentary about Anonymous.  Knappenberger's film isn't a "memorial" about Swartz, but rather an "investigative" documentary about his story and the lawsuit against him, as well as the legal structure that led to his arrest and trial.  The video that Knappenberger has put together is really compelling and touching:
<center>
<iframe frameborder="0" height="360" src="http://www.kickstarter.com/projects/26788492/aaron-swartz-documentary-the-internets-own-boy-0/widget/video.html" width="480"></iframe>
</center>
This project has received a lot of attention, so there's no surprise that it's quite close to its $75,000 target with a few weeks to go.  It looks like it should be a great project to support.
<center>
<iframe frameborder="0" height="380" src="http://www.kickstarter.com/projects/26788492/aaron-swartz-documentary-the-internets-own-boy-0/widget/card.html" width="220"></iframe>
</center>
</li><li> From once CFAA case to another.  Krystof Andres & George Russell are doing a documentary called <a href="http://www.kickstarter.com/projects/2120630809/the-hedgehog-and-the-hare-documentary-project-on-t" target="_blank">The Hedgehog & The Hare</a>, all about the CFAA, but mainly focused on the case against <a href="http://www.techdirt.com/blog/?tag=weev">Andrew "Weev" Auernheimer</a>.  The documentary will also explore how the CFAA goes way too far in trying to criminalize perfectly reasonable computer activities.
<center>
<iframe frameborder="0" height="360" src="http://www.kickstarter.com/projects/2120630809/the-hedgehog-and-the-hare-documentary-project-on-t/widget/video.html" width="480"></iframe>
</center>
The target for this project had much more modest goals than the Swartz one, though the production values definitely look a bit more amateurish.  Plus, frankly, the rewards on the Swartz movie are a lot more reasonable.  That said, with just a few days left, it looks like this movie is likely to squeak by the target even if it's just slightly under as I write this.
<center>
<iframe frameborder="0" height="380" src="http://www.kickstarter.com/projects/2120630809/the-hedgehog-and-the-hare-documentary-project-on-t/widget/card.html" width="220"></iframe>
</center>
</li><li> This next one, I'm a bit less sure about, but the topic could be interesting.  It's supposedly a short film, made in South Africa about the big pharmaceutical makers going after generic drug makers, called <a href="http://www.indiegogo.com/projects/the-cure--10" target="_blank"><i>The Cure</i></a>.  What makes me a bit unsure about is that the filmmakers, Katey Carson and Errol Schwartz, seem a hell of a lot more excited about the fact that (a) they signed up some "Oscar-winning talent" to be in the film and (b) that they're filming the whole thing with an iPhone, than they are about the story, which they barely mention at all.  The topic sounds interesting.  I just wish they'd actually have said something about that, rather than the other stuff which really isn't that interesting.
<center>
<iframe width="480" height="270" src="http://www.youtube.com/embed/vEg8K5qMcvM" frameborder="0" allowfullscreen></iframe>
</center>
The project has barely raised any money, and they're pretty ambitious to seek $35,000 for this.  But since it's an Indiegogo "flex funding" campaign, they'll get the money even if they don't raise the full amount.  Also, the "rewards" you get back seem ridiculously high priced.  You have to pay $100 just to get a download of the short film and $50 for the script?  Hmmm.  Love the idea of a film that highlights problems with drug patents, but not sure this is the best way to do it.
<center>
<iframe src="http://www.indiegogo.com/project/392974/widget/2463980" width="224px" height="486px" frameborder="0" scrolling="no"></iframe>
</center>
</li><li>And, finally, a documentary about piracy.  I mean that's what critics insist this site is all about, right?  So I figured, why not.  Here's a documentary film about a <i>Somali pirate</i> -- you know, one who actually hijacked a ship, called <a href="http://www.indiegogo.com/projects/the-smiling-pirate" target="_blank"><i>The Smiling Pirate</i></a>, which aims to tell the story of the one remaining living member of the pirates who hijacked the Maersk Alabama.  As the story suggests, despite a forthcoming Tom Hanks movie about this whole thing, there appear to be a lot more questions than answers about what really happened both aboard the ship and then with the captured pirate after the whole thing happened.
<center>
<iframe src="http://player.vimeo.com/video/63333093?title=0&portrait=0" width="400" height="300" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>
</center>
Sounds like an interesting story, but it hasn't picked up very many backers yet.  It's also an Indiegogo flexible funding project, so will receive any money it raises, but it's not clear if it'll get enough to really support the making of the documentary any time soon.
<center>
<iframe src="http://www.indiegogo.com/project/302544/widget/2463980" width="224px" height="486px" frameborder="0" scrolling="no"></iframe>
</center>
</li></ul>
That's it for this week.  Next week we'll be back with more awesome stuff.<br /><br /><a href="http://www.techdirt.com/articles/20130503/16375722945/awesome-stuff-films-about-things-techdirt-talks-about.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130503/16375722945/awesome-stuff-films-about-things-techdirt-talks-about.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130503/16375722945/awesome-stuff-films-about-things-techdirt-talks-about.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>check-it-out</slash:department>
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<item>
<pubDate>Fri, 19 Apr 2013 12:21:36 PDT</pubDate>
<title>Leading Italian Film Producer Calls For $16 Billion Lawsuit Against Italian State For Alleged Inaction Against Piracy</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/articles/20130419/07421922763/leading-italian-film-producer-calls-16-billion-lawsuit-against-italian-state-alleged-inaction-against-piracy.shtml</link>
<guid>http://www.techdirt.com/articles/20130419/07421922763/leading-italian-film-producer-calls-16-billion-lawsuit-against-italian-state-alleged-inaction-against-piracy.shtml</guid>
<description><![CDATA[ <p>
Last year we wrote about EMI suing the Irish government for having the temerity not to pass a  SOPA-Like censorship law.  That truly extraordinary <a href="https://www.techdirt.com/articles/20120112/09203917388/insane-entitlement-emi-sues-irish-govt-not-passing-sopa-like-censorship-law.shtml">sense of entitlement</a> seemed to be a one-off, but <a href="http://www.hollywoodreporter.com/news/italian-producer-de-laurentiis-threatens-441417">The Hollywood Reporter now brings us another</a> (via <a href="https://twitter.com/lifeinsicily">@LifeinSicily</a>):

<i><blockquote>Italian producer Aurelio De Laurentiis has proposed a &euro;12.5 billion ($16 billion) class action lawsuit against the Italian state for lost revenue he says movie producers have sustained because the state has done too little to combat piracy.</blockquote></i>

The justification for that rather significant sum is the following:

<i><blockquote>"The problem of piracy is very important, and I say we should ask for &euro;12.5 billion in order to obtain at least &euro;2.5 billion [$3.2 billion], the amount we lose each year because of piracy," De Laurentiis said.</blockquote></i>

There was no explanation of where that &euro;2.5 billion figure came from.  According to estimates quoted in Techdirt's "<a href="https://www.techdirt.com/skyisrising2/">The Sky is Rising 2</a>", gross box office sales for the Italian film industry were &euro;700 million in 2011, so it seems highly unlikely that it is "losing" &euro;2.5 billion each year. It may be significant that De Laurentiis is part of a dynasty of famous Italian film producers who can be justifiably proud of helping to create some of the greatest masterpieces of 20th-century Italian cinema.  Perhaps he is still hankering for those good old days when people flocked to see the latest productions from his father and uncle.
</p>
<p>
But that was then, this is now: the Internet is having a massively disruptive effect on the film industry, just as it is on many others.  That doesn't give film producers any entitlement to handouts from the Italian state for sales they claim they might have made.  And notice, too, that De Laurentiis is calling for compensation for allegedly lost <b>sales</b>, not lost profits, which might have been minimal.
</p>
<p>
It's sad that so many in the copyright world apply their creativity to thinking up reasons why they should be protected by governments from the massive changes underway throughout the world, rather than applying that creativity to coming up with new ways of making money.  They could do worse than listen to Riccardo Tozzi, president of Italy's audiovisual association, who was the co-host with De Laurentiis of the film industry symposium where the latter made his call for legal action:

<i><blockquote>Tozzi suggested a different tact: making it easier for people to legally download films, for a fee. "We should balance the threat of illegal downloads with a legal supply of films," he said. "It can be too difficult to download films legally, so there's no good alternative" to piracy.</blockquote></i>

Sounds easier than suing the Italian government....
</p>
<p>
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a>
</p><br /><br /><a href="http://www.techdirt.com/articles/20130419/07421922763/leading-italian-film-producer-calls-16-billion-lawsuit-against-italian-state-alleged-inaction-against-piracy.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130419/07421922763/leading-italian-film-producer-calls-16-billion-lawsuit-against-italian-state-alleged-inaction-against-piracy.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130419/07421922763/leading-italian-film-producer-calls-16-billion-lawsuit-against-italian-state-alleged-inaction-against-piracy.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>good-luck-with-that</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130419/07421922763</wfw:commentRss>
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<item>
<pubDate>Thu, 11 Apr 2013 08:34:44 PDT</pubDate>
<title>MPAA Starts Backing Away, Slowly, From Bogus Piracy Stats (But New Bogus Stats Are On Their Way)</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20130410/07511222661/mpaa-starts-backing-away-slowly-bogus-piracy-stats.shtml</link>
<guid>http://www.techdirt.com/articles/20130410/07511222661/mpaa-starts-backing-away-slowly-bogus-piracy-stats.shtml</guid>
<description><![CDATA[ We've been among the many, many people who have highlighted the MPAA's penchant for using <a href="http://www.techdirt.com/articles/20110903/00070515801/mpaas-bogus-piracy-numbers-mean-it-thinks-downloaders-would-buy-200-more-dvds-per-year.shtml">totally bogus "piracy" numbers</a> in arguing for why it needs ever stronger copyright laws and enforcement.  Others have stepped in with <a href="http://www.techdirt.com/articles/20120104/04545217274/cato-institute-digs-into-mpaas-own-research-to-show-that-sopa-wouldnt-save-single-net-job.shtml">thorough debunkings</a> as well, including its favorite "$58 billion" in losses that was bandied about regularly during the SOPA fight.  The Government Accountability Office famously <a href="http://www.techdirt.com/articles/20100412/2346298988.shtml">mocked</a> the MPAA's piracy claims as totally unsubstantiated, in part because the MPAA wouldn't even <a href="http://www.techdirt.com/articles/20100420/1046519111.shtml">explain</a> the basis for the numbers it used.
<br /><br />
It appears that so many people now realize that the MPAA's claims on "losses" from piracy are so ridiculous that even the MPAA <a href="http://blogs.wsj.com/numbersguy/putting-a-price-tag-on-film-piracy-1228/" target="_blank">has decided not to use those numbers any more</a>.  Buried in a longer Wall Street Journal piece by Carl Bialik is this tidbit:
<blockquote><i>
But the MPAA is focusing elsewhere, and no longer citing the earlier studies, after an internal review that followed the SOPA debate, MPAA spokesman Howard Gantman said. &#8220;At the current time we do not actively cite the figures directly relating to movie piracy, as the landscape has changed significantly since these studies were conducted both regarding the growth of broadband and the development of streaming technology, as well as the introduction of hundreds of new sites world-wide for viewing legal online content,&#8221; Gantman said.
</i></blockquote>
That's not to say that the MPAA has suddenly become <i>reasonable</i>.  The rest of that article highlights other, highly questionable, attempts by the MPAA to justify its maximalist agenda, including new research, some of which seems to rely on similarly questionable methodology.  But, at the very least, it appears that the "old" bogus numbers have been so discredited that even the MPAA won't use them any more.<br /><br /><a href="http://www.techdirt.com/articles/20130410/07511222661/mpaa-starts-backing-away-slowly-bogus-piracy-stats.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130410/07511222661/mpaa-starts-backing-away-slowly-bogus-piracy-stats.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130410/07511222661/mpaa-starts-backing-away-slowly-bogus-piracy-stats.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>about-time</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130410/07511222661</wfw:commentRss>
</item>
<item>
<pubDate>Wed, 20 Mar 2013 13:59:09 PDT</pubDate>
<title>Register Of Copyright Suggests That Personal Downloading Should Not Be Seen As 'Piracy'</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20130320/13493222399/register-copyright-suggests-that-personal-downloading-should-not-be-seen-as-piracy.shtml</link>
<guid>http://www.techdirt.com/articles/20130320/13493222399/register-copyright-suggests-that-personal-downloading-should-not-be-seen-as-piracy.shtml</guid>
<description><![CDATA[ We've been discussing Maria Pallante's <a href="http://www.techdirt.com/articles/20130318/11114922368/more-details-copyright-register-maria-pallantes-call-comprehensive-forward-thinking-flexible-copyright-reform.shtml">plans</a> for copyright reform, which include a whole bunch of ideas -- some good, some bad and many as yet undetermined.  In hearings today before the House Judiciary Committee, Pallante discussed a lot of this, but one surprising point that she had not clearly stated before is that "piracy should not be about the teenager downloading music at home."  Instead, she talked about focusing on "the big pirates" who were doing it as a business.  This is a fascinating statement as it may be the first time I've heard the Copyright Office suggest that personal use maybe shouldn't be considered infringement.  I'm sure we'll have more on the (still ongoing) hearing later, but for now, this admission was a bit of a surprise worth noting.<br /><br /><a href="http://www.techdirt.com/articles/20130320/13493222399/register-copyright-suggests-that-personal-downloading-should-not-be-seen-as-piracy.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130320/13493222399/register-copyright-suggests-that-personal-downloading-should-not-be-seen-as-piracy.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130320/13493222399/register-copyright-suggests-that-personal-downloading-should-not-be-seen-as-piracy.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>good-to-see</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130320/13493222399</wfw:commentRss>
</item>
<item>
<pubDate>Wed, 20 Mar 2013 05:34:25 PDT</pubDate>
<title>Super Meat Boy Developer To EA: DRM Hurts Your Bottom Line More Than Piracy Does</title>
<dc:creator>Tim Cushing</dc:creator>
<link>http://www.techdirt.com/articles/20130319/15192222381/super-meat-boy-developer-to-ea-drm-hurts-your-bottom-line-more-than-piracy-does.shtml</link>
<guid>http://www.techdirt.com/articles/20130319/15192222381/super-meat-boy-developer-to-ea-drm-hurts-your-bottom-line-more-than-piracy-does.shtml</guid>
<description><![CDATA[ <p>
The wheels have now come completely off EA's DRMobile, thanks to its botched SimCity launch that was marred by <a href="http://www.techdirt.com/articles/20130305/14551022206/launch-day-punishment-simcitys-online-only-drm-locking-purchasers-out-servers-purchases.shtml" target="_blank">server issues</a>, long lines at the refund counter and some <a href="http://www.techdirt.com/articles/20130318/01035222365/simcity-always-online-drm-lets-hackers-play-godzilla-with-anyones-cities.shtml" target="_blank">amazingly bad coding</a>, all held together by Maxis GM Lucy Bradshaw's irrepressible <a href="http://www.techdirt.com/articles/20130316/04473722350/maxis-gm-our-vision-is-more-important-than-our-customers-lots-people-love-our-crappy-drm.shtml" target="_blank">bullshit-spinning</a>. The <a href="http://www.techdirt.com/articles/20130307/14574822243/simcity-backlash.shtml" target="_blank">backlash</a> has been enormous and EA is likely wishing it was back in the good old days when <a href="http://www.techdirt.com/search.php?q=spore&#038;search=Search&#038;edition=&#038;tid=&#038;aid=&#038;searchin=stories" target="_blank">Spore </a>(remember that <a href="http://www.techdirt.com/articles/20080909/0318592211.shtml" target="_blank">backlash</a>?) was nothing more than <a href="http://en.wikipedia.org/wiki/Development_of_Spore#Release_date_delays" target="_blank">harmless vaporware</a>.
<br /><br />
It's safe to say that EA has almost single-handedly run the <strike>good</strike> highly-tarnished name of DRM and internet-only requirements into the ground, finishing the job <a href="http://www.techdirt.com/articles/20120724/20095919818/german-consumer-group-not-happy-with-diablo-3-internet-requirements.shtml" target="_blank">Diablo 3</a> began last year. Many gamers have pointed out the futility of these anti-piracy (and anti-cheating/hacking) efforts as well as <a href="http://www.techdirt.com/articles/20130308/17332722270/avid-gamer-minnesota-vikings-punter-chris-kluwe-does-math-how-much-eas-simcity-debacle-cost-ea.shtml" target="_blank">unleashed their fury</a> at being handed a worthless, broken-on-purpose product in exchange for their money.
<br /><br />
And it's not just angry customers making noise. Super Meat Boy developer Tommy Refenes has <a href="http://tommyrefenes.tumblr.com/post/45684087997/apathy-and-refunds-are-more-dangerous-than-piracy" target="_blank">weighed in with his thoughts on EA's open hostility towards its paying customers</a>. (It's a truly excellent post, and I would encourage you to click through and read the entire article.)
<br /><br />
The first problem he sees with EA's actions is its insistence on using intangible losses from piracy to shape its software development.
<blockquote>
<i>I think I can safely say that Super Meat Boy has been pirated at least 200,000 times. We are closing in on 2 million sales and assuming a 10% piracy to sales ratio does not seem unreasonable. As a forward thinking developer who exists in the present, I realize and accept that a pirated copy of a digital game does not equate to money being taken out of my pocket. <b>Team Meat shows no loss in our year end totals due to piracy and neither should any other developer</b>.</i></blockquote>
This last sentence goes against the ingrained thinking of many in the content industries. These industries tend to conjure up huge loss numbers year after year to justify DRM, always-online requirements and a general push for more anti-piracy efforts (including legislation.) To them, <i>every</i> illegal download is a lost sale. It <i>has</i> to be, otherwise the entire premise behind their actions falls apart. (Contrast this all-too-common reaction with Edmund McMillen's [Tommy Refenes' partner at Team Meat] <i>disappointment</i> that Super Meat Boy <a href="http://www.techdirt.com/articles/20110801/03291515340/more-game-developers-realizing-piracy-isnt-necessarily-bad-thing.shtml" target="_blank">wasn't charting <i>higher</i></a> on the Pirate Bay's download charts.)
<br /><br />
Creative accounting is the norm in these industries and nothing is more creative than showing a loss you can't possibly quantify, as Refenes points out.
<blockquote>
<i>Loss due to piracy is an implied loss because it is not a calculable loss. You cannot, with any accuracy, state that because your game was pirated 300 times you lost 300 sales. You cannot prove even one lost sale because there is no evidence to state that any one person who pirated your game would have bought your game if piracy did not exist. <b>From an accounting perspective it&rsquo;s speculative and a company cannot accurately determine loss or gain based on speculative accounting</b>.</i></blockquote>
Accuracy isn't really the aim when it comes to justifying the punishment of your paying customers. In order to get them to accept broken software wrapped in restrictive licenses, they first must be made to believe that millions and millions of dollars are lost each year to piracy. They must be at least somewhat convinced that EA (and Ubisoft, among others) were "forced" to insert crippling coding in order to keep the company afloat in a sea of pirating pirates.
<br /><br />
But what have these companies actually <i>lost</i> when something is pirated? Is that "cost" greater than the very real cost of returning a customer's money to them? EA doesn't seem to understand there's more than one way to lose a sale.
<blockquote>
<i>After the frustrations with SimCity I asked Origin for a refund and received one. This was money they had and then lost a few days later. Applying our earlier conversation about calculable loss, there is a loss that is quantifiable, that will show up in accounting spreadsheets and does take away from profit. <b>That loss is the return, and it is much more dangerous than someone stealing your game</b>...</i>
<br /><br />
<i>In the retail world, you could potentially put a return back on the shelf, you could find another customer that wants it, sell it to them and there would be virtually no loss. In the digital world, because there is no set amount of goods, you gain nothing back (one plus infinity is still infinity). It&rsquo;s only a negative experience. <b>A negative frustrating experience for a customer should be considered more damaging than a torrent of your game</b>.</i></blockquote>
For some reason, many content companies cannot see the truth in this statement. Even though they can't prove that a pirated copy equals a lost sale, they continue to act as though piracy is a greater threat to their business than an angry customer base. For companies like EA, the customer base is large enough that it can usually be shrugged off. For smaller companies, this sort of thinking can do much more damage. In either case, negative experiences do no favors for content creators, especially in an era where people have thousands of entertainment options at their fingertips, 24 hours a day.
<br /><br />
Refenes brings the fight to developers (like Maxis) who use "lost sale" figures pulled from the ether to justify the addition of DRM.
<blockquote>
<b><i>I challenge a developer to show evidence that accurately shows implementation of DRM is a return on investment and that losses due to piracy can be calculated. I do not believe this is possible.</i></b></blockquote>
Any honest developer simply can't do this. Pointing to something like a download total from The Pirate Bay doesn't definitively show anything more than <i>the number of times that title was downloaded</i>. Anything else is merely a theory, and a pretty weak one at that. But Refenes has a suggestion, one all content creators should take to heart.
<blockquote>
<i>I do believe people are less likely to pirate your software if the software <b>is easy to buy, easy to run, and does what is advertised</b>.</i></blockquote>
Why this instead of fighting piracy? Because taking away the free option just isn't enough.
<blockquote>
<i>People have to WANT to buy your software, people have to WANT to support you. People need to care about your employees and your company&rsquo;s well being. There is no better way to achieve that than making sure what you put out there is the best you can do and you treat your customers with respect.</i></blockquote>
EA clearly has little respect for its customers. The frontmouth of Maxis, whether using her own words or having them supplied from higher up, proved this with a week of complete denialism. There was no respect from launch day forward. Every new hole in EA's story was greeted with re-confirmation of the same story, occasionally mixed with a bit of hedging.
<br /><br />
The developers at Team Meat obviously respect their customers and have been rewarded for their efforts. Even with evidence of massive piracy staring them in the face, they never opted to cripple their game with a "piracy speedbump" that would have adversely affected those who chose to give them their hard-earned money.
<br /><br />
</p><br /><br /><a href="http://www.techdirt.com/articles/20130319/15192222381/super-meat-boy-developer-to-ea-drm-hurts-your-bottom-line-more-than-piracy-does.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130319/15192222381/super-meat-boy-developer-to-ea-drm-hurts-your-bottom-line-more-than-piracy-does.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130319/15192222381/super-meat-boy-developer-to-ea-drm-hurts-your-bottom-line-more-than-piracy-does.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>EA-is-so-hardcore-it-only-plays-PR-in-'Nightmare-Mode'</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130319/15192222381</wfw:commentRss>
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<item>
<pubDate>Tue, 19 Mar 2013 08:47:06 PDT</pubDate>
<title>How Hollywood's Own Pirates Must Inform The Future Of Copyright</title>
<dc:creator>Peter Richman</dc:creator>
<link>http://www.techdirt.com/articles/20130315/02490722336/how-hollywoods-own-pirates-must-inform-future-copyright.shtml</link>
<guid>http://www.techdirt.com/articles/20130315/02490722336/how-hollywoods-own-pirates-must-inform-future-copyright.shtml</guid>
<description><![CDATA[ <i>A guest post from Peter Richman, a lawyer working in the motion picture industry in Los Angeles.</i>
<br /><br />
After last year's Stop Online Privacy Act (SOPA) debacle, Hollywood quietly retreated from
the copyright debate to nurse its wounds and rethink strategy. Now, with recent activity at the
Motion Picture Association of America (MPAA) and the introduction of the Copyright Alert
System (CAS), the industry is poised to re-enter the conversation with a fresh plan. As MPAA
Chairman Chris Dodd recently <a href="http://www.techdirt.com/articles/20130215/17021822004/chris-dodd-sounding-like-broken-recording-industry.shtml">admitted</a> to the National Press Club, "I'm looking for a new
approach." But in the wake of SOPA, with opposition from Silicon Valley and little traction
in D.C., is there anywhere left to look? As it turns out, Dodd's answers may be waiting in the
unlikeliest of places -- Hollywood's own backyard.
<br /><br />
Don't let the party line fool you -- if there's one thing the film and television industry can't live
without, it's copyright infringement. Ask any assistant. Piracy in Hollywood is not just a quiet
expectation, it's a <b>stated requirement, and oftentimes a formal part of job training</b>. When I started
as a studio assistant, one of the first lessons I learned was how to rip an encrypted DVD. But it's
not just the studios. From agencies to management firms to offices all over town, the volume of
infringing material that trades hands on a daily basis makes Hollywood look like a Chinese flea
market.
<br /><br />
Let's take an example. An agent wants to introduce her new director client to the town. How
best to make the introduction? Burn 40 copies of the client's debut feature and send them out
to producers. Now one of the producers watches the film and sees potential for a big-budget
remake. How does he pitch the project to financiers? Burn another dozen copies and send them
out. Now one of the financiers watches the film and wants to gauge the opinion of a younger
demographic. So he burns a few copies and sends them to his daughters at college. And just like
that, 3 executives (and their assistants) have committed over 50 acts of copyright infringement.
<br /><br />
Now multiply that by the daily routine of buying, selling, and trading movies, TV shows, books,
and comics, and piracy in Hollywood starts to look less like a dirty secret and more like a
cultural norm. But beyond the illegality and hypocrisy of the situation lies a much more salient
point which is its sheer, bottom-line necessity. Because the truth is, there's no better alternative,
and not even a close second. The quick pace of the industry requires a constant flow of content
and infringement is the way to get it done. <b>In Hollywood, piracy isn't a matter of legal rights; it's
just business.</b>
<br /><br />
So where does that leave industry policy? While it's safe to assume the MPAA doesn't endorse
the casual infringement that courses through the industry, the organization is working hard to
distance itself from SOPA's one-size-fits-all approach to IP protection. From Dodd's consistent
<a href="http://www.techdirt.com/articles/20121003/01003820577/chris-dodd-hollywoods-most-predictable-dissembler.shtml">rhetoric of cooperation</a> to the recent appointment of Diane Strahan as COO, the MPAA has
made a clear push to partner with the technology industry in the distribution and protection of
digital content. Some may question whether these efforts are genuine -- is Strahan's background
with UltraViolet and digital rights management the right type of experience for the job?  Nevertheless, assuming the best, while it's certainly refreshing to see the industry operate under
a banner of collaboration, the real question is whether these efforts are sufficient to craft a new,
comprehensive copyright regime.
<br /><br />
Let's take a step back. In the larger scheme of finding Dodd's "new approach," there's one
inescapable reality -- intellectual property protection is a matter of law. Business strategies and
technological advances shape the means of consuming and distributing content, but without a
legal foundation for support, they'll continue to operate on shaky ground. Because as we've
seen, whenever a new wall goes up, a new tunnel isn't far behind. And there's the elephant in
the room of the MPAA's newfound belief in tech-centric partnerships -- what happens when those tunnels
are exposed? When the CAS is subverted? When Ultraviolet is hacked? How will the MPAA
respond when the new salvos break and we're left with the same copyright legislation still
woefully unsuited to the times?
<br /><br />
Enter the Hollywood pirates. This is where industry infringement can move the needle by
highlighting the absolute kookiness of our copyright laws. The MPAA professes to support our
current policy <i>in the name of the agents, executives, and filmmakers who undermine that policy
every single day</i>. So what gives? Does the MPAA ignore its industry's behavior and retreat to
the comfort of the status quo? Or does it stick with its new message, swallow the bitter pill, and
truly commit to a new approach?
<br /><br />
The answer comes down to leadership, and if Chris Dodd's words are anything to go by, I'm
inclined to hope for the latter. In every speech, press release, and policy paper, the MPAA makes
sure to stress one common point -- job creation. The film and television industry creates jobs -- not
just in Los Angeles and New York, but across all 50 states. Those jobs are what the MPAA says
it's fighting for, and when the industry says stop pirating, those jobs and a respect for their craft
are a reason many of us listen. There are a host of issues wrapped up in the copyright debate -- creative, business, legal, technological -- but when the dust settles, the industry <a href="http://torrentfreak.com/mpaa-revenue-grows-chris-dodd-gets-2-4-million-130301/">spends nearly $15 million a year</a> on lobbying to protect its own interests and that means the jobs of its constituents.
<br /><br />
So when a core requirement of those very jobs is to pirate copyright material, it is incumbent on
the MPAA leadership to take a close look at the industry it represents and figure out why.
If Dodd takes that look, he'll see the reality on the ground -- that there are scenarios where an
owner can't control all uses of her work. That speed, or convenience, or necessity may take
priority over a legal claim. In short, that content "in the wild" can take on a life of its own.
<br /><br />
And sometimes that's a good thing.
<br /><br />
Piracy facilitates business in this industry - and that means jobs. Obviously, the physical copying of Hollywood mailrooms is a far cry from the digital and international piracy truly threatening the studios, but the takeaway remains the same -- copyright
is complicated, content is malleable, and any honest attempt to institute a new intellectual property regime needs to be flexible enough to accommodate the times. It may mean carve-outs and exceptions, it may mean years of research, and it may mean a renewed commitment to
the legislative process. No matter the path, it means that as Dodd continues looking for a new
approach, instead of starting on Capitol Hill or in Silicon Valley, Hollywood might be the place to look after all.<br /><br /><a href="http://www.techdirt.com/articles/20130315/02490722336/how-hollywoods-own-pirates-must-inform-future-copyright.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130315/02490722336/how-hollywoods-own-pirates-must-inform-future-copyright.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130315/02490722336/how-hollywoods-own-pirates-must-inform-future-copyright.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>not-so-black-and-white</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130315/02490722336</wfw:commentRss>
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<pubDate>Thu, 7 Mar 2013 05:38:42 PST</pubDate>
<title>HBO: The Key To Combating Piracy Is To Make Game Of Thrones More Available... Except Here</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20130306/14350322221/hbo-key-to-combating-piracy-is-to-make-game-thrones-more-available-except-here.shtml</link>
<guid>http://www.techdirt.com/articles/20130306/14350322221/hbo-key-to-combating-piracy-is-to-make-game-thrones-more-available-except-here.shtml</guid>
<description><![CDATA[ We've had a number of stories concerning the hit TV show <a href="http://www.techdirt.com/blog/?tag=game+of+thrones"><i>Game of Thrones</i></a> and the issue of people downloading unauthorized copies of the show.  Due to a variety of reasons mostly centered around HBO's cable relationships, HBO has not made the show available online, for the most part, <i>unless</i> you already have a cable TV subscription that includes HBO.  The <a href="http://www.techdirt.com/blog/innovation/articles/20120912/03400020357/math-says-hbo-shouldnt-go-direct-they-left-innovation-out-equation.shtml">math</a> here is a bit silly (due to the ridiculous nature of how pay TV works these days), but HBO more or less has done the math that says it's better off losing out on people who are willing to pay and who will inevitably infringe instead, by not pissing off the pay TV folks who pay them a much bigger lump sum.  I think this is short sighted, because while the math works out today, the trend is in the wrong direction, and if HBO doesn't get in front of that trend, by the time the math "catches up," they could be in a lot of trouble.
<br /><br />
Indeed, HBO seems irked that <i>Game of Thrones</i> is <a href="http://www.techdirt.com/articles/20120510/10505618869/game-thrones-track-to-be-most-pirated-show-2012-pirates-still-asking-hbo-legitimate-options.shtml">the most "pirated"</a> show on TV.  And while it has tested out a <a href="http://www.techdirt.com/articles/20120902/20364620255/hbo-hooks-up-nordic-cord-cutters-offers-standalone-streaming-service.shtml">standalone</a> version of its HBOGo online offering, the reviews have <a href="http://www.techdirt.com/articles/20130116/11385121704/hbos-one-attempt-standalone-digital-service-sucks.shtml">not been great</a>.
<br /><br />
However, it appears that HBO is <i>trying</i> to do something about all of this, <a href="http://www.forbes.com/sites/carolpinchefsky/2013/03/04/how-hbo-is-protecting-game-of-thrones-from-online-piracy-in-2013/" target="_blank">admitting that they need to and intend to make the show more widely available online</a>:
<blockquote><i>
According to Jeff Cusson, HBO&#8217;s senior vice president of corporate affairs, &#8220;We think the key to combating piracy is to make content like Game of Thrones available worldwide within the smallest window possible&#8230;to 176 territories within the week of the U.S. premiere.&#8221;
<br /><br />
Cusson said, &#8220;HBO is also rolling out HBO Go internationally,&#8221; which means many viewers in Europe, Latin America, and in other locations like Hong Kong can watch Game of Thrones at their leisure on their iPad/iPhone, Roku, Xbox 360s, their Android devices, and selected Samsung Smart HDTVs.
</i></blockquote>
First off, it's great that they recognize that the key is making the show more widely available.  That's a step up from blaming fans who want to see the show but can't.  Of course, it's still ridiculous that HBO Go can't work on <a href="http://www.techdirt.com/articles/20120828/18212720200/hbo-go-goes-everywhere-except-your-tv-set.shtml">other TVs</a> other than "selected Samsung" TVs.  But... none of this seems to apply to the US.
<br /><br />
When pressed on doing more in the US, Cusson begins answering by not answering.
<blockquote><i>
When asked about the prevalence of piracy in America, Cusson said, &#8220;We utilized various tools to protect our copyright in 2012.&#8221; I countered that they didn&#8217;t work, because it was still the most downloaded show that year. Cusson responded, &#8220;We think the success of our business shows that our approach is relatively successful.&#8221;
</i></blockquote>
Of course, at one level, he's absolutely right.  There's no reason to "stop" piracy if it's not actually harming the show (and, in fact, may very well be <a href="http://www.techdirt.com/articles/20130227/08153622137/game-thrones-director-im-100-opposed-to-piracy-i-just-said-helps-my-show-survive.shtml">helping</a> it).  But, at some point, HBO is going to need to realize that it has to make the jump to providing authorized access to Americans who don't have a traditional cable connection.  And the longer they wait, the harder it becomes to get people to invest in HBO, because they'll get used to unauthorized alternatives.<br /><br /><a href="http://www.techdirt.com/articles/20130306/14350322221/hbo-key-to-combating-piracy-is-to-make-game-thrones-more-available-except-here.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130306/14350322221/hbo-key-to-combating-piracy-is-to-make-game-thrones-more-available-except-here.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130306/14350322221/hbo-key-to-combating-piracy-is-to-make-game-thrones-more-available-except-here.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>ah,-right</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130306/14350322221</wfw:commentRss>
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<item>
<pubDate>Tue, 5 Mar 2013 11:02:00 PST</pubDate>
<title>Dear Hollywood: Hire Better Shills</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20130305/03450222202/dear-hollywood-hire-better-shills.shtml</link>
<guid>http://www.techdirt.com/articles/20130305/03450222202/dear-hollywood-hire-better-shills.shtml</guid>
<description><![CDATA[ The Wall Street Journal recently ran a <a href="http://online.wsj.com/article_email/SB10001424127887324906004578292232028509990-lMyQjAxMTAzMDAwNDEwNDQyWj.html" target="_blank">puff piece</a> showing just how much work it is for NBC Universal to keep fighting all those darn pirates.  It's basically a propaganda piece starring <a href="http://www.techdirt.com/articles/20070621/004352.shtml">Rick "Save the Corn Farmers!" Cotton</a>, NBC's general counsel who fights piracy the way that Captain Ahab chases Moby Dick.  There are all sorts of problems with the piece, including the fact that it appears to believe that just because NBC is sending a lot more takedowns, it means that the "problem" is growing.  Of course, as we were just discussing last week, when you look at the <a href="http://www.techdirt.com/articles/20130227/01483822127/music-industry-data-sales-up-piracy-down-its-not-because-any-anti-piracy-efforts.shtml">actual data</a>, it makes a pretty clear case for anti-piracy efforts doing nothing to stop piracy, but investment in lots of innovative startups providing consumers what they want being the path to success.  But, that's not Cotton's style.
<br /><br />
Anyway, Janko Roettgers, over at PaidContent, wrote a nice post <a href="http://paidcontent.org/2013/03/04/nbc-anti-piracy-takedown-notices/" target="_blank">debunking much of the story</a>, which quickly got three comments that all sounded vaguely similar in their poor use of the English language -- all of which tried to spin the story into "proof" that greater enforcement, such as the six strikes effort, was needed.  Two of them make the laughable claim that each infringement represents "lost revenue."  That's not how it works.  Here's one of the three comments:
<blockquote><i>
I&#8217;m glad the author is pointing out what is pretty clear to people who browse the internet everyday, piracy is still widespread and is evolving every year. Not even taking into account the huge piracy issues overseas, each of these takedown requests represents lost revenue for both views and time spend tracking and reporting this illegal behavior. NBC will and should continue to do this because legal viewing of their content is vital for their business. But the better long term solution is to create a system where NBC isn&#8217;t playing a carnival game just to receive the proper copyright benefits for the content they invest so much in.
</i></blockquote>
Of course, the real way to get to that "long term solution" is for NBC to <i>stop</i> playing the carnival game of takedowns -- which do nothing to reduce infringement -- and focus on making sure its content is more widely available from more legitimate sources.
<br /><br />
Either way, Janko quickly pointed out that, in a surprise to no one, it was pretty clear that <a href="http://paidcontent.org/2013/03/04/nbc-anti-piracy-takedown-notices/#comment-201226" target="_blank">the comments were from DC-based hired shills for the entertainment industry</a>:
<blockquote><i>
Kelseliz, AlexB and SteveFeather, I&#8217;m glad you all enjoyed my story. However, I&#8217;m not too surprised you all share the same point of view. After all, the three of you commented from the same Washington D.C.-based IP address, and one of the email addresses you left points to a D.C. lobbying firm that gets paid by major labels, rights holder groups and movie studios&#8230; but I&#8217;m sure that&#8217;s all just one big coincidence.
</i></blockquote>
I know that it's common in our comments for people to accuse others of being "shills."  Frankly, people jump to the shill label <i>way</i> too fast.  While it is clear that some of our commenters do work in the industry, there are very few indications that they are paid to be propaganda spreaders, and I try to give them the benefit of the doubt (similarly, I would urge our commenters to stop throwing around the "shill" term so readily -- unless there's actual evidence, don't leap to unsupported conclusions).  That said, in this case it seems pretty blatant that some entertainment industry "friends" from a DC lobbying group are now out trying to spread a very poorly argued concept that we somehow "need" six strikes.  I'd suggest that the RIAA, MPAA and others might find better ways to spend their money.<br /><br /><a href="http://www.techdirt.com/articles/20130305/03450222202/dear-hollywood-hire-better-shills.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130305/03450222202/dear-hollywood-hire-better-shills.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130305/03450222202/dear-hollywood-hire-better-shills.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>wow</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130305/03450222202</wfw:commentRss>
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<pubDate>Tue, 5 Mar 2013 07:54:06 PST</pubDate>
<title>Yes, The US Industrial Revolution Was Built On Piracy And Fraud</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/innovation/articles/20130228/01324622146/yes-us-industrial-revolution-was-built-piracy-fraud.shtml</link>
<guid>http://www.techdirt.com/blog/innovation/articles/20130228/01324622146/yes-us-industrial-revolution-was-built-piracy-fraud.shtml</guid>
<description><![CDATA[ Missed this when it first came out, but Bloomberg ran a fantastic report at the beginning of February, highlighting how <a href="http://mobile.bloomberg.com/news/2013-02-01/piracy-and-fraud-propelled-the-u-s-industrial-revolution.html" target="_blank">piracy and fraud were key components to helping America catapult into the industrial revolution</a>.  In fact, there are reasonable arguments to be made that if the US was <i>not</i> a "pirate" nation, it would not have had the kind of success that it has had as the industrial world leader.  We've discussed some of this in the past, and have highlighted how <a href="http://www.techdirt.com/articles/20070516/195222.shtml">Eric Schiff's research</a> showed how other countries (the Netherlands and Switzerland) industrialized by explicitly rejecting patents.  The US didn't go that far, but it did involve quite frequent copying of the efforts of others and then improving on them, without fear of repercussions. 
<blockquote><i>
In its adolescent years, the U.S. was a hotbed of intellectual piracy and technology smuggling, particularly in the textile industry, acquiring both machines and skilled machinists in violation of British export and emigration laws. Only after it had become a mature industrial power did the country vigorously campaign for intellectual-property protection.
</i></blockquote>
This is a point we've made many times as well.  Patent and copyright system supporters frequently argue that stronger laws are needed to create incentives for creation and innovation.  But, there are a ton of studies that show the actual pattern runs the other way.  When you look at the pace of innovation before and after a change to patent laws, or if you do cross-country comparisons at the same time for similar types of economies, you quickly see that those with <i>weaker</i> laws show more innovation.  The ratcheting up of patents is rarely about increasing incentives to innovate. Patents are put in place with the support of incumbents, knowing that it allows them to "exclude" competitors and upstarts.  It is not a tool of innovation, but a tool to suppress disruptive innovation.  Not having those laws (or having them widely ignored) leads to a situation in which people <i>continually improve</i> what's out there -- which is how the US economy took over the world during the industrial revolution.
<blockquote><i>
The most candid mission statement in this regard was Alexander Hamilton&#8217;s &#8220;Report on Manufactures,&#8221; submitted to Congress in December 1791. &#8220;To procure all such machines as are known in any part of Europe can only require a proper provision and due pains,&#8221; Hamilton wrote. &#8220;The knowledge of several of the most important of them is already possessed. The preparation of them here is, in most cases, practicable on nearly equal terms.&#8221;
<br /><br />
Notice that Hamilton wasn&#8217;t urging the development of indigenous inventions to compete with Europe but rather the direct procurement of European technologies through &#8220;proper provision and due pains&#8221; -- meaning, breaking the laws of other countries. As the report acknowledged, most manufacturing nations &#8220;prohibit, under severe penalties, the exportation of implements and machines, which they have either invented or improved.&#8221; At least part of the &#8220;Report on Manufactures&#8221; can therefore be read as a manifesto calling for state-sponsored theft and smuggling.
</i></blockquote>
In fact, as the article notes, our own original Patent Act recognized this very fact, by refusing to cover foreign inventions.
<br /><br />
Of course, the idea that loose patent and copryight laws can help nations develop economically is not a new idea.  Over a decade ago, we were writing about how various officials were admitting that strong IP laws probably <a href="http://www.techdirt.com/articles/20020913/1144236.shtml">did more harm than good</a> for developing nations.  And, yet, the US continues to try to push its extreme maximalism for copyright and patent laws around the globe.  Either they are doing this out of ignorance (a real possibility) <i>or</i> because they actually understand the truth, which is that other countries with IP laws like the ones in the US will see a slow down in their economic development.
<br /><br />
Either way, those who insist that the US was founded on the principles of strong respect for "intellectual property" haven't paid that much attention to the actual history of American industrialization.<br /><br /><a href="http://www.techdirt.com/blog/innovation/articles/20130228/01324622146/yes-us-industrial-revolution-was-built-piracy-fraud.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20130228/01324622146/yes-us-industrial-revolution-was-built-piracy-fraud.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20130228/01324622146/yes-us-industrial-revolution-was-built-piracy-fraud.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>a-little-history-lesson</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130228/01324622146</wfw:commentRss>
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<pubDate>Thu, 28 Feb 2013 08:50:00 PST</pubDate>
<title>Game Of Thrones Director: I'm 100% Opposed To The Piracy I Just Said Helps My Show Survive</title>
<dc:creator>Timothy Geigner</dc:creator>
<link>http://www.techdirt.com/articles/20130227/08153622137/game-thrones-director-im-100-opposed-to-piracy-i-just-said-helps-my-show-survive.shtml</link>
<guid>http://www.techdirt.com/articles/20130227/08153622137/game-thrones-director-im-100-opposed-to-piracy-i-just-said-helps-my-show-survive.shtml</guid>
<description><![CDATA[ You know, sometimes content creators can be really confusing. Take <i>Game Of Thrones</i> director David Petrarca, for instance. Remember early last year when we mentioned that the show was on track to become the <a href="http://www.techdirt.com/articles/20120510/10505618869/game-thrones-track-to-be-most-pirated-show-2012-pirates-still-asking-hbo-legitimate-options.shtml">most pirated</a> television show of 2012? And how the success of the show might actually be a <a href="http://www.techdirt.com/articles/20120404/21120918379/just-how-much-do-shows-like-game-thrones-owe-to-piracy.shtml"><i>result</i></a> of piracy, rather than its cause?
<br /><br />
Well, <a href="http://www.techdirt.com/user/churchhatestucker">ChurchHatesTucker</a> writes in to tell us that Petrarca recently opined that piracy is at least partially responsible for the success of the show, <a href="http://www.theage.com.au/entertainment/tv-and-radio/downloads-dont-matter-20130226-2f36r.html#ixzz2M1KZ2ifh">providing an avenue through which more people talk about it</a> and comment on it within greater society.
<blockquote>
<i>Panel mediator Rosemary Neill noted Game of Thrones was the most pirated show of 2012 and that 10 per cent of the downloads came from Australia.  But Petrarca shrugged and said the illegal downloads did not matter because such shows thrived on "cultural buzz" and capitalised on the social commentary they generated.</i>
<br /><br />
<i>"That's how they survive," he told the crowd gathered at the University of Western Australia.</i></blockquote>
Yes, in addition to allowing late-comers to catch up on episodes in preparation for new seasons, piracy helps keep the show in the societal bloodstream, keeps the buzz going, and generally creates more excitement and awareness of the product as a whole. If HBO could manage to provide a more innovative method for delivering the show to those that want it, likely the boon could be even greater. Still, Petrarca noted that HBO is doing well with their subscriber base.
<blockquote>
<i>He said HBO alone had 26 million subscribers in the US and 60 million worldwide, which meant there was plenty of money filtering in and allowing the channel to produce high quality content despite any illegal downloading.</i>
</blockquote>
While this all sounds reasonable, I wouldn't want to be accused of not presenting the other side of the argument on whether or not piracy helps or hurts this sort of media. So, here to present a rebuttal to David Petrarca... is David Petrarca. He recently had a <a href="https://twitter.com/glynmoody/status/306692994222915584">Twitter exchange</a> with our own Glyn Moody, including these highlights.
<blockquote>
<i>I am 100% against illegal downloading. I said that downloading creates buzz but def am NOT in support of illegal downloads. The issue is a distribution system that gets content to viewers legally in a timely manner. People want to pay if made available.</i>
</blockquote>
While it should be noted that he certainly isn't being belligerent here, and he in fact notes that if a great distribution option is available fans will pay for content, it's difficult to square the first part of this statement with what he said in the article. Remember, he was specifically responding to a question about piracy (not authorized downloads) and then responded that it helped create social buzz for shows like his and "that's how they survive."  But he is "NOT in support of illegal downloads?" I <i>think</i> I understand this to mean that he simply thinks the ideal solution is the kind of distribution platform that would drive nearly everyone <i>away</i> from piracy, by providing widely available, authorized downloads, and with that I'd agree. Still, in the absence of that great system, which HBO certainly doesn't offer, why staunchly state that you're 100% against piracy when you've already said it's helped you survive? I assume that Petrarca likes surviving, but perhaps I'm wrong?
<br /><br />
Or, perhaps, the sudden attention that the original story was getting created pressure for him to walk back those statements.  Glyn was not the only one that Petrarca reached out to with identical statements:
<center>
<a href="http://imgur.com/ZNgGCR2"><img src="http://i.imgur.com/ZNgGCR2.png" width=400 /></a>
</center>
Perhaps it's possible that, like many in the entertainment industry, Petrarca recognized that infringing copies were, in fact, good for his show, <i>but</i> that actually <i>saying that</i> leads to backlash from within.  We've asked Petrarca whether or not he heard from anyone at HBO regarding his original comments, and will update this post accordingly should we hear back.<br /><br /><a href="http://www.techdirt.com/articles/20130227/08153622137/game-thrones-director-im-100-opposed-to-piracy-i-just-said-helps-my-show-survive.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130227/08153622137/game-thrones-director-im-100-opposed-to-piracy-i-just-said-helps-my-show-survive.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130227/08153622137/game-thrones-director-im-100-opposed-to-piracy-i-just-said-helps-my-show-survive.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>getting-it</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130227/08153622137</wfw:commentRss>
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<item>
<pubDate>Wed, 27 Feb 2013 11:11:00 PST</pubDate>
<title>Music Industry Data: Sales Up, Piracy Down... But It's Not Because Of Any 'Anti-Piracy' Efforts</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20130227/01483822127/music-industry-data-sales-up-piracy-down-its-not-because-any-anti-piracy-efforts.shtml</link>
<guid>http://www.techdirt.com/articles/20130227/01483822127/music-industry-data-sales-up-piracy-down-its-not-because-any-anti-piracy-efforts.shtml</guid>
<description><![CDATA[ A few folks have sent over variations on two different reports concerning the music industry, with some suggesting that this is "proof" that the recording industry's "war on piracy" has been effective on two fronts: increasing sales and reducing piracy.  Of course, for many years, we've questioned whether or not reducing piracy <a href="http://www.techdirt.com/articles/20120330/18222718314/is-there-any-value-cracking-down-piracy-if-it-doesnt-increase-sales.shtml">actually increases sales</a>, so we looked closely at the numbers and they don't seem to say what some people think they're saying.  The Hollywood Reporter has a <a href="http://www.hollywoodreporter.com/news/recorded-music-industry-revenue-rises-424574" target="_blank">good summary of both reports</a>.  One comes from IFPI, celebrating that "global recorded music revenue" rose 0.3% in 2012.  That is, obviously, a tiny increase, but it is an increase.  Of course, as we've noted, "recorded" music revenue is merely one piece of the wider music industry ecosystem -- and that entire ecosystem has been <a href="http://www.techdirt.com/skyisrising/">growing</a> for quite some time.
<br /><br />
The second report comes from one of the industry's favorite researchers, NPD, claiming a massive decline in music file sharing (based on consumer surveys).  I've found NPD's data to be <a href="http://www.techdirt.com/articles/20110324/16194713614/drop-p2p-file-sharing-due-to-limewire-shutdown-pyrrhic-victory-recording-industry.shtml">suspect</a> in the past, but let's just assume this is true.  Then, can we reach the conclusion that the industry's anti-piracy efforts both worked and that it led to increased sales?
<br /><br />
Actually... no.  Not even close.  We can see this pretty clearly just by looking beyond the recorded music market, to the wider file sharing space.  Various reports have made it clear that widespread file sharing (mostly of infringing content) has continued to grow quite rapidly during the same time period.  Sandvine <a href="http://www.sandvine.com/downloads/documents/Phenomena_2H_2012/Sandvine_Global_Internet_Phenomena_Report_2H_2012.pdf" target="_blank">reports</a> (pdf) that BitTorrent traffic increased <i>40%</i> over the same basic time frame.  Or, zero in on a <i>different</i> market beyond music.  How about software?  The BSA's annual report continues to show <a href="http://portal.bsa.org/globalpiracy2011/downloads/study_pdf/2011_BSA_Piracy_Study-Standard.pdf" target="_blank">increases in "piracy."</a>
<br /><br />
What does that say?  Well, if wider anti-piracy campaigns were effective, we wouldn't just be seeing a decline in music infringement.  We'd see similar declines across the board.  But the overall space and some other, similar, markets are showing <i>increases</i> in infringing content spreading.
<br /><br />
That leads us to the much more reasonable hypothesis: the reason that music piracy is down and revenue is up is <b>because the industry has finally started allowing more innovation</b> into the market.  Not surprisingly, this is <i>exactly what <a href="http://www.techdirt.com/blog/innovation/articles/20120810/02111919983/entrepreneurs-vcs-tell-white-house-to-focus-innovation-rather-than-ip-enforcement.shtml">we've been arguing for years</a></i>.  If you let the tech industry create useful new services that better provide the public with what they want, you get services and products that people are willing to pay for.  And when that happens, infringement decreases, because the legitimate and authorized services are <i>better</i> than infringing.  It's why music infringement fell off a cliff in Sweden when Spotify launched there, despite also being the home of The Pirate Bay.  Notably, when music infringement plummeted in Sweden, other types of infringement did not similarly drop.
<br /><br />
In other words, for all the complaints about these new services, and the many, many attempts to hold them back or neuter them, letting new services grow and thrive seems to be the best "anti-piracy" measure that the record labels could have used.  And yet it still thinks it needs to focus on punishing fans and limiting services.<br /><br /><a href="http://www.techdirt.com/articles/20130227/01483822127/music-industry-data-sales-up-piracy-down-its-not-because-any-anti-piracy-efforts.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130227/01483822127/music-industry-data-sales-up-piracy-down-its-not-because-any-anti-piracy-efforts.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130227/01483822127/music-industry-data-sales-up-piracy-down-its-not-because-any-anti-piracy-efforts.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>let's-walk-this-through</slash:department>
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<pubDate>Tue, 26 Feb 2013 10:14:23 PST</pubDate>
<title>Indian Music Industry Exec Says The Unthinkable: 'Internet Piracy Is A Good Thing'</title>
<dc:creator>Tim Cushing</dc:creator>
<link>http://www.techdirt.com/articles/20130225/18501122111/indian-music-industry-exec-says-unthinkable-internet-piracy-is-good-thing.shtml</link>
<guid>http://www.techdirt.com/articles/20130225/18501122111/indian-music-industry-exec-says-unthinkable-internet-piracy-is-good-thing.shtml</guid>
<description><![CDATA[ If you've followed this site for any length of time, you've heard many opinions on file sharing from many different people. While there are many who have taken a pragmatic or even receptive approach to file sharing (and seen a bunch of "freeloaders" cough up a whole lot of cash), there are many more who only see the downside of copyright infringement.
<br /><br />
What you rarely, if ever, see is a top level executive of a major player in the content industry state, on the record, that not only is piracy a <i>good</i> thing, but it may also be a <i>necessary</i> thing. Here's Mandar Thakur, COO of Times Music, India, <a href="http://asia.broadbandworldforum.com/mandar-thakur-times-music/" target="_blank">commenting on the internet's upheaval of the recording industry</a>.
<blockquote>
<i>I may get lynched for saying this &ndash; but I have always believed that internet piracy was actually, in some ways, a good thing to happen to the industry. If not for that, the music industry would never have pulled its act together and embraced innovation and realised changing consumer behaviour and digital distribution. The challenges the music content industry faces are too vast to lay down here but the most significant one is the fact that the very core of the industry and its business dynamics have been shaken deep due to the consumer&rsquo;s changed consumption habits and habitat, and its value proposition changed forever. It&rsquo;s almost akin to consumers not wanting to pay to consume Coke/Pepsi anymore. In that sense it is as good as creating a brand new entertainment industry, creating brand new value and brand new revenue models at the same time as preserving the existing value/revenue base.</i></blockquote>
Now, before someone writes off Time Music as the equivalent of a boutique label run by three guys out of their stepdad's garage, let's take a look at the facts. Time Music, India is <a href="http://en.wikipedia.org/wiki/The_Times_Group" target="_blank">a division of the Times Group</a>, the "largest mass media company in India," with annual revenue exceeding $1.5 billion and the employer of 11,000 Indians.
<br /><br />
Much of what Thakur stated has been documented here over the years. Piracy may be a problem, but it's also a sign of disruption and an indicator of underserved markets. The problem with the American recording industry is that it spent much more time worrying (and attacking) the first item on the list while ignoring the other two. From what he's stated, Thakur is apparently uninterested in wasting much more time and money trying to eliminate file sharing. This should allow Time Music Inc. to devote those resources towards making money, rather than plugging leaks.
<br /><br />
That he would come out and state this plainly probably won't win him any friends in the IMI (Indian Music Industry), the Indian version of the RIAA. Late last year, IMI <a href="http://www.techdirt.com/articles/20121029/18410320881/indias-recording-industry-wants-power-to-take-down-content-without-notification.shtml" target="_blank">filed a petition</a> in support of India's IT Rules, pushing to be granted the right to take down content within 36 hours, <i>without having to serve notice to the content creator or uploader</i>.
<br /><br />
Thakur may also begin irritating those even higher up on the food chain. IMI is part of International Federation of the Phonographic Industry (IFPI), best known around these parts for serving up an <a href="http://www.techdirt.com/articles/20110120/16182512748/ifpis-annual-attack-piracy-once-again-riddled-with-errors-bogus-claims.shtml" target="_blank">annual report on piracy</a> that's riddled with factual errors and filled to the brim with pleas for various governments to save it from having to make forward progress.
<br /><br />
Not only does Thakur view file sharing as a side effect of industry stasis, he also seems to have a good grip on what consumers actually want -- and how the rollout of better and speedier connections will continue this disruption (and its attendant opportunities).
<blockquote>
<i>Faster access at affordable prices has always created a massive boost for consumption. At one point it was content that was king, then the portable device became the centre of the digital universe and now it&rsquo;s the war of the OSes. The underlying factor across all these spurring growth (or preventing growth) has always been access and in this particular case it&rsquo;s the global LTE and LTE Advanced roll- outs that will accelerate growth, especially in large countries such as India, Indonesia and China. This [growth of access] will be nothing short of an internet revolution, due to the wide-scale consumption it will create as common people&rsquo;s daily habits change.</i></blockquote>
This is also refreshing. Rather than viewing across-the-board increases in bandwidth as nothing but a more efficient conduit for infringement (see also: the <a href="http://www.techdirt.com/articles/20120430/07083218708/googles-fiber-makes-mpaa-skittish-why-does-hollywood-see-all-technology-terms-piracy.shtml" target="_blank">MPAA's comments on Google's fiber rollout</a>), he sees it for what it is: an new, rapidly expanding market.
<br /><br />
It's great to see such clear thinking from someone inside the industry. IMI and IFPI may not be happy with a pirate-loving COO heading a major music outlet, but it appears he's in place to catch a new market on the upswing, an uncommon experience for those in his position.<br /><br /><a href="http://www.techdirt.com/articles/20130225/18501122111/indian-music-industry-exec-says-unthinkable-internet-piracy-is-good-thing.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130225/18501122111/indian-music-industry-exec-says-unthinkable-internet-piracy-is-good-thing.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130225/18501122111/indian-music-industry-exec-says-unthinkable-internet-piracy-is-good-thing.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>he's-saying-what-we're-all-thinking!-and-saying!</slash:department>
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<pubDate>Thu, 21 Feb 2013 08:50:00 PST</pubDate>
<title>RIAA: Google Isn't Trying Hard Enough To Make Piracy Disappear From The Internet</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20130221/07560622055/riaa-google-isnt-trying-hard-enough-to-make-piracy-disappear-internet.shtml</link>
<guid>http://www.techdirt.com/articles/20130221/07560622055/riaa-google-isnt-trying-hard-enough-to-make-piracy-disappear-internet.shtml</guid>
<description><![CDATA[ When Google first <a href="http://www.techdirt.com/articles/20120810/10465419988/google-caves-to-hollywood-pressure-will-now-punish-sites-that-get-lots-valid-dmca-notices.shtml">caved</a> in to the legacy entertainment industry's demands to start modifying search results to downrank sites that received a lot of DMCA notices, we quickly warned that the RIAA and MPAA would <i>never</i> think that it was enough, and would continue to whine and complain.  Yesterday, we pointed out that the RIAA was bitching and complaining about how many DMCA notices they could submit (which turned out to be a case of the RIAA failing to <a href="http://www.techdirt.com/articles/20130219/13482922031/riaa-still-cant-figure-out-how-to-use-googles-dmca-tools-blames-google.shtml">RTFM</a>).  But that was just the prelude for today, when the RIAA would <a href="http://riaa.com/blog.php?content_selector=riaa-news-blog&#038;content_selector=riaa-news-blog&#038;blog_selector=Googles-Move-&#038;news_month_filter=2&#038;news_year_filter=2013" target="_blank">release a "report card" on how Google's new filtering was going</a>.  Guess what?  They're not happy, and apparently they won't be happy until Google magically makes all infringement disappear (*poof*).
<blockquote><i>
Six months later, we have found no 
evidence that Google&#8217;s policy has had a demonstrable impact on demoting sites with large amounts of 
piracy.  These sites consistently appear at the top of Google&#8217;s search results for popular songs or artists.
</i></blockquote>
For <i>everyone else in the world</i>, if they're not satisfied with how the sites they favor rank in Google, they learn a little something about <i>search engine optimization</i>.  But, noooooooo, not the RIAA.  They think that it is a requirement that Google be tailored to them directly.
<blockquote><i>
Well-known, authorized download sites, such as iTunes, Amazon and eMusic, only appeared in the top ten 
results for a little more than half of the searches.  This means that a site for which Google has received 
thousands of copyright removal requests was almost 8 times more likely to show up in a search result than 
an authorized music download site.  In other words, whatever Google has done to its search algorithms to 
change the ranking of infringing sites, it doesn't appear to be working.
</i></blockquote>
Well, that's one interpretation.  Another one (the right one) is that whatever the industry itself has done to <i>raise</i> the rankings of those sites by effectively competing in the marketplace "doesn't appear to be working."  iTunes, in particular, is locked up in its own little walled garden with few people "linking in" (a big part of how Google determines relevance).  Do people still use eMusic any more?  The problem seems to be that those other sites just aren't where people look for stuff when they're searching Google for the music.  That's not Google's fault.
<br /><br />
Of course, what all this continues to demonstrate, beyond the fact that the RIAA will never, ever be satisfied until Google wipes out all infringement with the magic "piracyBgone" button, is that the RIAA still just doesn't understand search.  The methodology here is suspect:
<blockquote><i>
For this analysis we performed searches for [artist] [track] mp3 and [artist] [track] download over a period of 
several weeks starting December 3, 2012
</i></blockquote>
First big mistake: the RIAA simply does not seem to know that Google does not deliver the same results to everyone.  That change a while back.  They try to tailor specific responses to specific users, based on what <i>those users</i> are searching for.  So, if the RIAA is seeing those sites ranked higher, perhaps it says something about where the <i>RIAA</i> is commonly looking for stuff...
<br /><br />
Also, here's the thing that the RIAA just doesn't seem to get.  Google's entire business and algorithm are built, ground up, around the idea of <i>understanding what people are looking for when they search, and then taking them to that place.</i>  The RIAA might not like it, but the simple fact is that when people are searching for [artist] [track] mp3 and [artist] [track] download, chances are they're not looking to <i>buy</i>, but to download for free.  So that's what Google is showing them.  That's not <i>Google's</i> fault.  That's what the person is searching for.  Even if Google magically did show them Apple, Amazon and Emusic as the top results for every [artist] [track] mp3 and [artist] [track] download, the people doing those searches <i>wouldn't go there</i>, because they're not looking to buy.  If they did a search on "[artist] [track] buy" perhaps there would be different results.
<br /><br />
If you <i>actually</i> compare apples to apples, and look at the kinds of sites that people <i>are</i> probably looking for, the RIAA's own "data" seems to suggest that Google is, in fact, demoting sites that receive a lot of takedowns.
<center>
<a href="http://imgur.com/9CIJMfA"><img src="http://i.imgur.com/9CIJMfA.png" width=450 /></a>
</center>
Note that in those last two categories, sites that have received more than 10,000 DMCA notices appear <i>less frequently</i> than those with closer to 1,000 DMCA notices.  The other three categories are red herrings, because those aren't where people are looking for when they do searches on either [artist] [track] mp3 or [artist] [track] download.
<br /><br />
Basically, this just reinforces two (completely unsurprising points):
<ol>
<li>The RIAA will <b>never, ever</b> be satisfied, no matter what Google does.  Which again, reinforces the idea that it was probably a bad idea to even cave in in the first place.
</li><li>The RIAA still <b>doesn't understand</b> how search works, nor does it seem to have any interest in learning.  It doesn't understand that every single other website in the world has to work hard to lift themselves up in Google's search rankings.  They don't get to specifically call out sites they don't like and automatically force Google to lower their rankings.  The RIAA gets a massive headstart on every other site in the world... and they still haven't figured out how to take advantage of this.
</li></ol>
Of course, it's not just the RIAA.  Musically points out that the RIAA's complaints are only the <a href="http://musically.com/2013/02/21/riaa-blasts-google-for-unfulfilled-piracy-site-demotion-promises/" target="_blank">latest in a long line</a>.  The MPAA and BPI have already made similar complaints.  And they'll continue to complain, because it gives them an excuse for not doing what they <i>should</i> be doing, which is helping the companies they represent adapt to the internet era.  It's much easier to just blame a third party -- especially when doing so without understanding the very fundamentals of how a search engine works.<br /><br /><a href="http://www.techdirt.com/articles/20130221/07560622055/riaa-google-isnt-trying-hard-enough-to-make-piracy-disappear-internet.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130221/07560622055/riaa-google-isnt-trying-hard-enough-to-make-piracy-disappear-internet.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130221/07560622055/riaa-google-isnt-trying-hard-enough-to-make-piracy-disappear-internet.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>but-of-course</slash:department>
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<pubDate>Wed, 20 Feb 2013 12:32:55 PST</pubDate>
<title>Dead Kennedys Guitarist Joins Crusade Against Ad Networks &amp; YouTube Despite Understanding Neither</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20130220/03360022036/dead-kennedys-guitarist-joins-crusade-against-ad-networks-youtube-despite-understanding-neither.shtml</link>
<guid>http://www.techdirt.com/articles/20130220/03360022036/dead-kennedys-guitarist-joins-crusade-against-ad-networks-youtube-despite-understanding-neither.shtml</guid>
<description><![CDATA[ At the always wonderful SF Music Tech conference yesterday, I went to what should have been a fascinating panel discussion about "artist revenue streams."  It had Kristin Thomson from the Future of Music Coalition, talking about their wonderful <a href="http://www.techdirt.com/blog/casestudies/articles/20130116/09224321702/just-as-many-musicians-say-file-sharing-helps-them-as-those-who-say-it-hurts.shtml">artist revenue streams</a> project, as well as Steve Rennie, who manages the band Incubus, among others.  And then there was the third panelist, East Bay Ray, of the band The Dead Kennedys.  Despite that band once <a href="http://i.imgur.com/blhnH.jpg" target="_blank">mocking</a> the whole "home taping is killing music" argument, it appears that he's now turned into one of those grumpy old musicians who demands that everyone else figure out a way to pay him.
<center>
<img src="http://i.imgur.com/blhnH.jpg" width=450/>
</center>
So, rather than an interesting discussion about artist revenue streams, the panel basically turned into a big rant from East Bay Ray complaining about all these internet sites that don't pay him.  His misunderstandings were legion.  He held up a screenshot of a file sharing site in Russia, showing Dead Kennedys songs on them, and noted that he doesn't get paid for those.  And, of course, those sites have ads.  This is the thing that gets me.  A group of music industry folks, led by Jon Taplin at USC, who don't seem to have the slightest clue about how online advertising actually works, keep insisting that when they see an ad from a big company on a site that has infringing materials, it means that "the pirates are getting rich and the artists are getting screwed."
<br /><br />
What I find amusing is that professional musicians so often insist that others are simply not qualified to speak about the music business. And yet, they have absolutely no problem pretending they know how internet advertising works.  Let's make this simple: internet display ads pay <i>next to nothing</i> -- especially on sites like the one that Ray was complaining about.  Those kinds of sites can <i>only</i> get deals with complete bottom of the barrel remnant ad providers, whose payout numbers are so small that most people would laugh.  Some -- like Google's AdSense -- only payout if people click, and these days no one clicks on banner ads.  They don't even see them.  These sites make next to nothing.  I'd be amazed if they can clear $0.05 CPMs.  That is, if they're lucky, they get five cents for every 1,000 views.  If they're lucky.
<br /><br />
Furthermore, folks like Ray are blaming the sites, which tend to be platforms or conduits for sharing, rather than the hosts or the actual people responsible for uploading the works.  Either they don't understand this or they don't care, but they really seem to want to blame the middleman for the actions of end users.
<br /><br />
Steve Rennie tried to talk Ray down a few times, with little luck.  Rennie, rightly, pointed out that whining about the pennies some Russian site might get is a really fruitless activity, when there's so much opportunity to make revenue elsewhere.  Why not focus on the actual revenue opportunities, instead of whining about the two and a half cents some Russian site got? 
<br /><br />
And, of course, Ray's anger isn't just at Russian file sharing sites, but basically every legitimate site as well.  Even if they pay, they don't pay him enough.  He, of course, singled out YouTube and further demonstrated his <a href="http://www.digitalmusicnews.com/permalink/2013/20130219youtube?utm_source=twitterfeed&utm_medium=twitter" target="_blank">near total ignorance of the world</a> by insisting that YouTube has "forced 12,000 musicians out of work."  You might wonder how that's possible, and read the link for the full "math" and try to hold back the guffaws.  The short version, as far as I can figure it out, is that he argues that YouTube only pays artists 35% of the revenue they get, but they <i>should</i> be paying 70% "like Apple."  And then:
<blockquote><i>
So, if they had done the same percentage as say iTunes, 30/70 instead of 65/35, that's a difference of about $600 million.  Now if you take a middle class musician, say, $50,000 year, year in and year out, divide it into $600 million, that's 12,000 people that Google has siphoned the money off.  
<br /><br />
And that's 12,000 people that are now working in the salt mines of Walmart.
</i></blockquote>
There are so many things wrong with this that I'm afraid to even try to list them all.  First of all, YouTube revenue is <i>incremental</i> revenue on top of other revenue.  This is revenue <b>that did not exist at all</b> prior to YouTube setting up ContentID and monetizing those views.  This is not money that was somehow taken away from artists.  Second, the revenue is not evenly distributed as his simple "division" implies.  Bigger artists get more views, so even if his other nonsensical argument about how Google should fork over more of the money made sense, the "missing" money would still go disproportionately to bigger artists anyway.
<br /><br />
And, of course, there are so many other factors at play here, including a whole bunch of musicians who <i>only have careers because of YouTube</i>.  The fact that this "logic" is even considered seriously is so bizarre.
<br /><br />
Rennie pushed back on some of Ray's claims, and Ray just went on something of a rampage, comparing internet sites to companies that exploited child labor in the past.  When Rennie suggested that YouTube and other internet services were providing <i>new</i> and <i>incremental</i> revenue streams that simply didn't exist before, Ray referred to Rennie as <a href="http://www.urbandictionary.com/define.php?term=Massa" target="_blank">"massa,"</a> which is incredibly obnoxious.  He later insisted that "pirate sites are on the payroll of multinational companies," and then said that the internet companies were "pimps" and that "iTunes pays their 'girls' 70%, but Google only pays 30%."  The fact that these companies created <i>brand new revenue streams</i> for him never seems to even enter his consciousness.
<br /><br />
Finally, when people pointed out that there are a growing number of artists who are successful primarily because of the internet and new business models and services, he mocked those success stories, arguing that they got lucky -- saying that it's "just like a casino."  Apparently, he's unfamiliar with the old recording industry which was <i>much more</i> of a pure lottery, where most people never were even allowed in the door, and ended up making nothing at all.
<br /><br />
Oh, and poor Kristin barely got to speak at all, despite actually being the one with lots of actual data to share, rather than angry, ill-informed, misguided rantings.  Later in the day I got to speak to Dave Allen, who we've <a href="http://www.techdirt.com/articles/20091202/1845377172.shtml">written about before</a>, and who was a founding member of <a href="http://en.wikipedia.org/wiki/Gang_of_Four_(band)" target="_blank"><i>Gang of Four</i></a> -- a contemporary of the Dead Kennedys -- and he made a key point.  Whenever the conversation focuses on "but what do we do about piracy," it becomes a complete waste of time.  There are <i>so many</i> amazing new opportunities out there, with all sorts of fantastic ways to create, promote, connect, distribute, and monetize music.  Whining about "losses" is just time spent not seizing opportunities.<br /><br /><a href="http://www.techdirt.com/articles/20130220/03360022036/dead-kennedys-guitarist-joins-crusade-against-ad-networks-youtube-despite-understanding-neither.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130220/03360022036/dead-kennedys-guitarist-joins-crusade-against-ad-networks-youtube-despite-understanding-neither.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130220/03360022036/dead-kennedys-guitarist-joins-crusade-against-ad-networks-youtube-despite-understanding-neither.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>make-it-stop</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130220/03360022036</wfw:commentRss>
</item>
<item>
<pubDate>Mon, 18 Feb 2013 10:08:21 PST</pubDate>
<title>Bollywood No Longer Worrying About Piracy As Studios Keep Setting New Records At The Box Office</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20130218/03033922013/bollywood-no-longer-worrying-about-piracy-as-studios-keep-setting-new-records-box-office.shtml</link>
<guid>http://www.techdirt.com/articles/20130218/03033922013/bollywood-no-longer-worrying-about-piracy-as-studios-keep-setting-new-records-box-office.shtml</guid>
<description><![CDATA[ For years, India was held up as a country that just didn't respect copyright law at all.  We'd heard the stories about how widespread piracy was for all kinds of content.  However, as we'd seen elsewhere, the claims that piracy was somehow "killing" the industry didn't really hold up under scrutiny.  In fact, the Indian movie market (Bollywood) continued to <a href="http://www.techdirt.com/articles/20100406/1506438902.shtml">grow massively</a> and to thrive, even as piracy was rampant.  That certainly seemed to contradict the old claim that infringement kills the incentives for content creation.  And now, according to the Economic Times, many Indian studios have more or less stopped even talking about "piracy" because <a href="http://articles.economictimes.indiatimes.com/2013-02-03/news/36704530_1_piracy-box-office-alliance-against-copyright-theft" target="_blank">the box office is booming</a>.  The secret?  It shouldn't be a surprise, since it's exactly what people have been talking about for years: making the authorized versions of the content more widely available more quickly in a variety of formats, thereby cutting off one of the main reasons why people seek out infringing copies:
<blockquote><i>
A few years ago, theatre releases were limited to tier-I and tier-II cities due to high costs of prints. It took between three months and a year for a film to be released elsewhere. Consequently, films reached television and home video only after six months of a theatrical release. Pirates gleefully filled that vacuum by bombarding consumers with cheap optical discs....
<br /><br />
Not anymore. The brightest stars of the Rs 100-crore constellation are theatres and prints.... Digital prints, which cost one-fifth of analog prints, have facilitated the swift reach of movies across the country.
</i></blockquote>
There's an infographic that shows most movie releases in 2011 were shown on about <b>double</b> the number of movies screens as similar movies just the year before.  That's a massive increase in availability for theater showings.  As for the home market, while it still competes with pirated copies, quality seems to be winning:
<blockquote><i>
According to Dwyer, the better-off who earlier paid to have high-quality cinema systems at home are no longer interested in poor quality (pirated) copies. "The quality of DVDs and Blu-ray discs is excellent with extra features and at a reasonable price."
</i></blockquote>
While the article still says that there's a lot of infringement going on, it's just fading into the background for the most part, especially given the record-setting revenue numbers.
<blockquote><i>
For one, producers are happy with the current box-office fortunes. There is also no evidence to show big hits suffering from online piracy. On the contrary, data crawls suggest that the most downloaded films are nearly always the biggest hits, according to Lawrence Liang of Bangalore's Alternative Law Forum, one of the authors of the India chapter of the Media Piracy report. 
</i></blockquote>
And, thus, the studios have finally realized that paying more attention to improving the authorized market is probably more important than "stomping out piracy."
<blockquote><i>
What has really changed is the focus on piracy. As the case of AACT shows, the struggles against pirates are few and far between to make even news, leave alone act as a deterrent. "The tendency has been to focus always on the numbers we are capturing rather than looking at leaked markets," says Uday Singh, managing director, MPDA.
</i></blockquote>
Of course, the article is still full of dire warnings about how the studios need to stay vigilant or everything might fall apart, but that seems based on random hyperbole, rather than any actual evidence.
<br /><br />
None of this should be even remotely surprising.  For years we've been pointing out that if you make works available, make them convenient and reasonably priced, and <i>stop treating your customers like criminals</i>, people will pay.  Sure, there will always be some piracy, but those people are unlikely to pay no matter what, for the most part, and you just need to stop worrying about them and focus on giving more fans more reasons to actually pay.  It appears that India is an example of a place where that's actually happening.<br /><br /><a href="http://www.techdirt.com/articles/20130218/03033922013/bollywood-no-longer-worrying-about-piracy-as-studios-keep-setting-new-records-box-office.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130218/03033922013/bollywood-no-longer-worrying-about-piracy-as-studios-keep-setting-new-records-box-office.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130218/03033922013/bollywood-no-longer-worrying-about-piracy-as-studios-keep-setting-new-records-box-office.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>look-at-that</slash:department>
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<pubDate>Fri, 15 Feb 2013 19:39:00 PST</pubDate>
<title>Chris Dodd Sounding Like A Broken Recording Industry</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20130215/17021822004/chris-dodd-sounding-like-broken-recording-industry.shtml</link>
<guid>http://www.techdirt.com/articles/20130215/17021822004/chris-dodd-sounding-like-broken-recording-industry.shtml</guid>
<description><![CDATA[ Ever since the failure of SOPA, MPAA boss Chris Dodd has been making the rounds, giving the same damn stump speech over and over again.  We've <a href="http://www.techdirt.com/articles/20121003/01003820577/chris-dodd-hollywoods-most-predictable-dissembler.shtml">reported on it</a> before, but he's done it again, this time <a href="http://www.c-spanvideo.org/program/311020-1" target="_blank">at the National Press Club</a>.  As the <a href="http://www.mpaa.org/Resources/dbd96563-f4e3-409e-a644-2c11546582d3.pdf" target="_blank">transcript shows</a>, it's the same old story.  
<br /><br />
Play up just how amazing the movie industry is because it "tells stories."  Then, transition into just how many "jobs" the industry creates -- and focus on how those jobs aren't the glamorous ones, but those everyday people (the "little people" if you will) -- and always claim that there are over 2 million of them, even if <a href="http://www.techdirt.com/articles/20111212/02244817037/congressional-research-service-shows-hollywood-is-thriving.shtml">that's massively exaggerated</a>.  At least this time he put in the caveat that he was including people who are both "directly and indirectly" in the industry (plus he admits that he's including TV people, as opposed to just movies) -- such as the people who "prepared our lunch today."  Of course, I would imagine those people would likely be preparing lunch for someone else even if the movie industry disappeared.  He also highlights that the industry creates jobs across the country, naming New Mexico, Georgia and North Carolina.  Don't think those are by accident.  Those are three states that have <a href="http://www.techdirt.com/articles/20121205/09153021240/state-subsidies-to-hollywood-almost-every-program-has-been-dismal-failure-costing-taxpayers.shtml">provided significant subsidies</a> to the Hollywood studios, and are some of the very few such programs not rated as a dismal failure for the local economy.  He claims that "You can go down a list of states all across the nation and find one economic impact success story 
after another."  He conveniently leaves out that the evidence actually shows that most of these are actually not economic success stories at all, but <a href="http://www.techdirt.com/articles/20121204/03352421220/15-billion-taxpayer-funds-go-directly-to-movie-studios-each-year-very-few-jobs-created.shtml">dismal failures</a> that funnel taxpayer money from states to Hollywood studios which bring in their favorite crews, and hire few locals.
<br /><br />
But, then, of course, there's the key section on "technology" and innovation.  At first he tries to play up all of the "innovation," but again, leaves out how many of these "innovations" wouldn't actually exist if the MPAA had its way in the past:
<blockquote><i>
Because movies matter&#8212;to more people, in more places, who want to watch them at more times, 
across multiple platforms&#8212;the film and television industry is continuously innovating to meet 
that demand. 
<br /><br />
Today movies and TV shows can be viewed in theaters, on the big screen, or at home on TV 
screens, laptops, iPads, Kindles and smart phones.  
<br /><br />
There are more than 375 unique licensed online distribution services around the world that 
provide high-quality, on demand film and television shows, offering the easiest, fastest, safest, 
highest quality product and viewing experience possible.  
</i></blockquote>
That the industry was dragged, kicking and screaming, to support many of these things is sort of left out.  Also, the fact that the industry has worked ridiculously hard at crippling many of these services, making them way too expensive and annoying (how many services require you to watch a video within 24 hours, because, apparently, no one in the MPAA has kids and recognizes you might want to start a film one night and finish it the next?) seems kind of important, but not mentioned.
<br /><br />
There is one thing we agree on:
<blockquote><i>
These innovations are great for consumers.  I'm not exaggerating when I say a new golden age 
in television and film is being ushered in.  You can watch more content than ever, through more 
channels, and the quality of the movies and TV shows is outstanding.  
</i></blockquote>
So why did the MPAA fight nearly every one of these changes all along?  And why is it still trying to do so?  Well, then we get to the usual talk about how the next wave of "innovation" isn't about providing more value to those consumers.  It's not about extending the golden age.  It's about how can Silicon Valley help the MPAA stop piracy:
<blockquote><i>
This is why it's so crucial that we protect this content from theft.  Because consumers deserve to 
enjoy first-generation versions of their favorite films&#8212;not secondhand, pirated films-of-films 
shot and recorded inside a movie theatre on a mobile phone.
</i></blockquote>
First off, it's not theft.  Stop saying it is when it's not.  It just makes you look totally out of touch.  Second, you know what helps consumers get good works?  Making them available in convenient ways at reasonable prices -- something the big studios frequently work against, despite his list of services.  Finally, you know how to beat the "secondhand, pirated films-of-films shot and recorded inside a movie theater on a mobile phone"?  You offer more convenient ways to view the actual product.  I don't know why Dodd and the MPAA think that anyone really wants to watch a crappy cammed version of a film shot from a mobile phone.  They don't.  Give them legitimate reasonable options and they prefer that.
<blockquote><i>
We must strike a balance between the desire for a free and open internet and the protection of 
intellectual property.  The future cannot be about choosing one over the other&#8212;between 
protecting free speech OR protecting intellectual property&#8212;it must be about protecting both
</i></blockquote>
There is no "balance" needed here.  What we need is a free and open internet, period.  Protecting IP is a fool's errand.  Focus on providing more legitimate services with better service, more convenience and reasonable pricing and there's no need to protect things.  People pay for Netflix, Spotify and others because they're simply more convenient.  Do more of that and stop worrying about piracy.
<blockquote><i>
We can and must have an Internet that works for everyone, and we can and must have protection 
for the creative industry&#8217;s genius that intellectual property represents.
</i></blockquote>
This assumes that protection is a reasonable goal.  It's not.  It will always be costly to protect and will always have collateral damage.  Considering you can solve the problems merely by providing better services, stop worrying about piracy, and just start helping more companies innovate cool additional value.
<i><blockquote>
There should be no confusion.  For the more than two million Americans whose jobs depend on 
the motion picture and television  industry &#8220;free and open&#8221; cannot be synonymous with &#8220;working 
for free.&#8221;</blockquote></i>
I'm sure whichever staffer wrote this line thought it was really clever, but what does it even mean?  No one is asking anyone to work for free.  Just moments before in the speech, Dodd was talking about how the industry was doing great and growing.  More movies than ever before are being made and there are all sorts of new opportunities.  Focus on those.
<blockquote><i>
To protect IP, and the openness and freedom of the Internet, we must together innovate our way 
through these challenges.  Fortunately, Silicon Valley and Hollywood are making some progress 
on this front.
</i></blockquote>
No, the challenge is not how to "protect content."  The challenge is "how can we make money" and the tech industry has been providing answers to that over and over and over again, creating new and useful tools and services that help the creation, promotion, distribution and monetization of movies.  And the industry has either fought to block or simply looked down upon nearly all of them, until suddenly they're "big enough" to matter, and then they take credit for those innovations.  Don't "work together" on the useless goal of "protecting content."  Focus on innovating in a way that <i>makes consumers better off</i>.  
<br /><br />
It's a simple thing: are you adding value to the consumers, or are you trying to stop them from doing something?  If you're doing the first thing, you're moving in the right direction.  If you're doing the latter, you're throwing money away on the impossible.  While Chris Dodd represents the movie industry, the joke around here for a while has been that industries fighting the future "sound like a broken recording industry."  Dodd's been telling this same tall tale for a year now, and it's time he got some new material.  Stop focusing on ways to stop people from doing stuff, and start looking for ways to help them get more value.<br /><br /><a href="http://www.techdirt.com/articles/20130215/17021822004/chris-dodd-sounding-like-broken-recording-industry.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130215/17021822004/chris-dodd-sounding-like-broken-recording-industry.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130215/17021822004/chris-dodd-sounding-like-broken-recording-industry.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>and-so-it-goes</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130215/17021822004</wfw:commentRss>
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<pubDate>Wed, 13 Feb 2013 14:45:34 PST</pubDate>
<title>Game Developer Connects With Pirates, Sees Massive Support &#038; Deletion Of Torrents</title>
<dc:creator>Timothy Geigner</dc:creator>
<link>http://www.techdirt.com/articles/20130212/10325521952/game-developer-connects-with-pirates-sees-massive-support-deletion-torrents.shtml</link>
<guid>http://www.techdirt.com/articles/20130212/10325521952/game-developer-connects-with-pirates-sees-massive-support-deletion-torrents.shtml</guid>
<description><![CDATA[ One of the long-running themes here at Techdirt has been our insistence that the best way to combat any negative effects of piracy is for content creators to connect with fans, buyers, and pirates alike. If you treat people in a congenial, <a href="http://www.techdirt.com/blog/casestudies/articles/20120210/02273417726/how-being-more-open-human-awesome-can-save-anyone-worried-about-making-money-entertainment.shtml">awesome way</a>, the goodwill you garner will not only make up for any piracy negatives, but can actually propel your work to further success. Unfortunately, too few people seem to avoid the understandable but unproductive emotional response that comes with having your work show up on sites like The Pirate Bay. The vast majority of responses are vitriolic. Nevermind that some creators, such as when Hotline Miami's developers decided to <a href="http://www.techdirt.com/blog/casestudies/articles/20121026/19311320861/making-sure-players-get-best-experience-is-more-important-than-worrying-about-how-they-got-game.shtml">embrace pirates</a>, have experienced the boon of goodwill and sales as a result. No, anger and threats of legal action tend to rule the day.
<br /><br />
That's why it's so important to offer up every example available that shows how mistaken this methodology is. With that in mind, witness how the developers of an indie RPG called Anodyne <a href="http://torrentfreak.com/indie-game-devs-delight-pirate-bay-and-reddit-with-disappearing-torrent-130211/">embraced the uploader of their game and used the exposure to propel themselves</a> into the internet limelight. It all started, as these stories so often do, when a Pirate Bay user offered up a torrent for the game. Instead of losing their minds, the game's developers decided to be the second commenter on the torrent's page, reaching out to anyone interested in downloading the game and instead offering a better way to do so. The text of that comment follows:
<blockquote>
<i>Hi, I'm Sean! I'm one of the two guys who made Anodyne. It's neat that Anodyne's ehre and I'm glad that means more people can play it, though of course we'd love it if you bought the game! We're tryin' to get Greenlit on Steam so we'd really appreciate it if you and your friends gave us an upvote over at <a href="http://steamcommunity.com/sharedfiles/filedetails/?id=92921739">http://steamcommunity.com/sharedfiles/filedetails/?id=92921739</a>.</i>
<br /><br />
<i>Most importantly let us know what you think of the game and if you like it or if it fills you with burning rage! - we're on Twitter at @seagaia2 and @jonathankittaka.</i>
</blockquote>
Then they decided to go over the top in generosity by offering up free download codes for Anodyne and pointing readers to Desura.com to redeem them. They saw their game out there for free, reacted awesomely, and offered up their own way to download it for free. This response hits every major way I would have advised them to react to the torrent. They left all threats in their pockets, embraced those wanting to play the game (even for free), used it as a promotional tool as well as a way to crowdsource market and product data, and even threw in a bit of humor to boot. I don't know that I could have crafted the response better myself.
<br /><br />
The response to their actions has been as swift as it has been universally positive. A Reddit discussion broke out almost immediately and Sean Hogan, the developer above, immediately jumped in to prove that his forward-thinking Pirate Bay comment wasn't some one-off bit of clarity.
<blockquote>
<i>"Yeah, piracy is inevitable so it's better to embrace it &ndash; plus, it gives lots of people who couldn't normally afford the game the opportunity to play it &ndash; and I think when you're a small group of developers (only my friend Jon and I made Anodyne), it's better to have lots of people able to experience your game," he wrote.</i>
</blockquote>
The publicity is of course a wonderful thing. Anodyne can only benefit from the positive reaction this story is creating, potentially leading to placement within Steam. But the story doesn't stop there. Because if you go searching for that original Anodyne listing on the Pirate Bay, you'll find it doesn't exist any longer. The site is notorious for refusing to remove such links, so the overwhelming likelihood is that it was taken down by the uploader. If so, this case no longer only serves as evidence that treating pirates well can be lucrative, but also that treating them well can cause them to second guess their decision to offer the content in the first place. Which, of course, throws the entire mantra that pirates are evil kids who just want everything for free into a logical tailspin. In any case, this is a textbook example of how to react to piracy.<br /><br /><a href="http://www.techdirt.com/articles/20130212/10325521952/game-developer-connects-with-pirates-sees-massive-support-deletion-torrents.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130212/10325521952/game-developer-connects-with-pirates-sees-massive-support-deletion-torrents.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130212/10325521952/game-developer-connects-with-pirates-sees-massive-support-deletion-torrents.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>how-it's-done</slash:department>
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<pubDate>Tue, 5 Feb 2013 10:33:00 PST</pubDate>
<title>The Many Motivations Of Movie Piracy (Notably Absent: 'I Want Everything For Free')</title>
<dc:creator>Leigh Beadon</dc:creator>
<link>http://www.techdirt.com/articles/20130201/12043621854/many-motivations-movie-piracy-notably-absent-i-want-everything-free.shtml</link>
<guid>http://www.techdirt.com/articles/20130201/12043621854/many-motivations-movie-piracy-notably-absent-i-want-everything-free.shtml</guid>
<description><![CDATA[ <p>In the recently released <a href="http://piracy.americanassembly.org/copy-culture-report/" target="_blank">Copy Culture In The US &#038; Germany</a> survey report from the American Assembly (for which we provided the design &#038; layout work), one small but especially interesting component is the list of <a href="http://piracy.americanassembly.org/copy-culture-report/copy-culture/#whydownload" target="_blank">reasons given for downloading TV shows and movies</a>. The American responses were pretty evenly distributed among the various key reasons, and serve as a laundry list of things that piracy does just slightly better, or slightly more permissively, than most legitimate sources:</p>
<center><strong>Why I Download TV/Movies For Free (US, Based On Americans Who Do)</strong><br /><a href="http://piracy.americanassembly.org/copy-culture-report/copy-culture/#whydownload"><img src="http://i.imgur.com/EDnhhbR.png" title="Why I Download TV And Movies For Free" alt="" width="400" /></a></center>
<p>While price <em>was</em> one of the top three reasons, this hardly paints a picture of penny-pinching freeloaders&mdash;rather, it shows emerging trends in media consumption that distributors and rightsholders simply can't keep ignoring. Absolutely none of these responses are surprising, because they are exactly the way people have been interacting with the majority of content online for years now. They share, they use multiple devices, they expect comprehensive access and a choice of sources, they want access as soon as possible, and they are put off by obtrusive advertising.</p>
<p>Of course, that last item is a bit of an oddity. The knee-jerk reaction among most people is that all advertising is bad, but that seems to underestimate the amount of stuff that advertising pays for or subsidizes, and that most of us happily enjoy on a daily basis. Advertising is one of those things that only ever gets badmouthed, because you only focus on it when it's bad &mdash; when it's good it doesn't register as advertising because it doesn't register as intrusive. The perennial buzz around Superbowl commercials and the <a href="http://www.youtube.com/watch?v=owGykVbfgUE">44-million views</a> on Old Spice's famous viral ad support this notion pretty strongly.</p>
<p>In the world of online television, I think there's room for both subscription models and advertising-funded models &mdash; and even some combinations of both if balanced correctly. But until content providers start tackling the overall problem by catching up to pirate sources in the many areas where their services fall short, no model is going to succeed in defeating piracy.</p><br /><br /><a href="http://www.techdirt.com/articles/20130201/12043621854/many-motivations-movie-piracy-notably-absent-i-want-everything-free.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130201/12043621854/many-motivations-movie-piracy-notably-absent-i-want-everything-free.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130201/12043621854/many-motivations-movie-piracy-notably-absent-i-want-everything-free.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>copy-culture</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130201/12043621854</wfw:commentRss>
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<item>
<pubDate>Tue, 29 Jan 2013 14:47:00 PST</pubDate>
<title>US Still 'Warning' Antigua That It Better Not Set Up Piracy Hub, Even As WTO Gives Approval</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20130129/11040821818/us-still-warning-antigua-that-it-better-not-set-up-piracy-hub-even-as-wto-gives-approval.shtml</link>
<guid>http://www.techdirt.com/articles/20130129/11040821818/us-still-warning-antigua-that-it-better-not-set-up-piracy-hub-even-as-wto-gives-approval.shtml</guid>
<description><![CDATA[ This is hardly a surprise given the <a href="http://www.techdirt.com/articles/20130124/16404121782/10-years-later-antigua-may-finally-really-set-up-official-pirate-site-to-get-back-what-us-owes-sanctions.shtml">decade-long</a> history we've gone through concerning the US's attempts to screw over Antigua by violating a trade agreement, and then ignoring, <i><b>repeatedly</b></i>, efforts by the WTO to make things right.  Given that the WTO gave initial permission for Antigua to set up shop infringing on US intellectual property all the way back in 2007, it appears that Antigua has been nothing but patient.  However, last week, it finally started making moves to put this "store" in place.
<br /><br />
In response, the US has <a href="http://www.reuters.com/article/2013/01/28/us-usa-antigua-piracy-idUSBRE90R12G20130128" target="_blank">gone typically ballistic</a>, threatening all sorts of consequences and blaming Antigua for the problems:
<blockquote><i>
The United States warned Antigua and Barbuda on Monday not to retaliate against U.S. restrictions on Internet gambling by suspending American copyrights or patents, a move it said would authorize the "theft" of intellectual property like movies and music.
<br /><br />
"The United States has urged Antigua to consider solutions that would benefit its broader economy. However, Antigua has repeatedly stymied these negotiations with certain unrealistic demands," said Nkenge Harmon, a spokeswoman for the U.S. Trade Representative's office.
</i></blockquote>
Of course, what the US claims isn't supported by, well, anyone else.  The WTO has now <a href="http://www.wired.co.uk/news/archive/2013-01/29/antigua-legitimate-piracy" target="_blank">officially signed off (yet again) on the plan</a>.  Apparently the 2007 permission was merely "preliminary," but now it's official.  The WTO says this is a perfectly legitimate way for Antigua to hit back at the US for its flagrant violation of international trade agreements in trying to shut down Antigua based online gambling sites.
<br /><br />
As for Antigua's response to the US threats, the country's legal representative Mark Mendel told Wired (the link above) a bunch of things (go read the whole article), but I think this sums up the key points:
<blockquote><i>
"I do think that the US has a mixed, immature and difficult domestic situation with respect to gambling in general and remote gambling in particular," Mendel told Wired.co.uk. "However, I think the main reason the US has not complied with the WTO rulings is that Antigua is such a small country they think they can get away with it. I also think that, unfortunately, some people in the US government were almost offended that Antigua chose to challenge the US and have been so persistent in its pursuit of justice that the US government has adopted unusually harsh and unyielding lines that have made it difficult to consider our issue in its proper context."
</i></blockquote>
Sounds about right.<br /><br /><a href="http://www.techdirt.com/articles/20130129/11040821818/us-still-warning-antigua-that-it-better-not-set-up-piracy-hub-even-as-wto-gives-approval.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130129/11040821818/us-still-warning-antigua-that-it-better-not-set-up-piracy-hub-even-as-wto-gives-approval.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130129/11040821818/us-still-warning-antigua-that-it-better-not-set-up-piracy-hub-even-as-wto-gives-approval.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>more-sword-waving</slash:department>
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<pubDate>Fri, 25 Jan 2013 04:06:56 PST</pubDate>
<title>10 Years Later: Antigua May Finally (Really) Set Up Official 'Pirate' Site To Get Back What US Owes In Sanctions</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20130124/16404121782/10-years-later-antigua-may-finally-really-set-up-official-pirate-site-to-get-back-what-us-owes-sanctions.shtml</link>
<guid>http://www.techdirt.com/articles/20130124/16404121782/10-years-later-antigua-may-finally-really-set-up-official-pirate-site-to-get-back-what-us-owes-sanctions.shtml</guid>
<description><![CDATA[ Well here's a story that's more than a decade in the making.  Way back in 2003, we first wrote about Antigua filing for <a href="http://www.techdirt.com/articles/20030325/169239.shtml">sanctions</a> against the US for its ban on online gambling.  Antigua argued (with fairly strong support) that this violated a trade agreement between the US and Antigua, by blocking a form of free trade.  The case was at the WTO for years, bouncing around.  In 2004, the WTO <a href="http://www.techdirt.com/articles/20040324/1149244.shtml">ruled</a> against the US, which the US promptly <a href="http://www.techdirt.com/articles/20050823/1127204.shtml">ignored</a>.  In 2005, the WTO again ruled in favor of Antigua on the issue, and the US (stunningly) responded by <a href="http://www.techdirt.com/articles/20050407/1530229.shtml">pretending that it had won</a>, when it most clearly had <b>not</b>.  Following that, the US pretended that it could just <a href="http://www.techdirt.com/articles/20070522/181941.shtml">unilaterally change</a> its free trade agreement to carve out gambling.  Not surprisingly, Antigua (and the WTO) found that to be problematic.
<br /><br />
It goes without saying that the US is big and powerful and Antigua... is not.  So, as it became clear that the US intended to ignore any WTO ruling, people began to wonder if there was any remedy for Antigua over this issue.  Normally, the WTO could do something with trade sanctions against the US and in favor of Antigua, but given how much Antigua relies on US trade, that would likely hurt Antigua a lot more than the US.  Somewhere in the midst of this -- around 2006 -- someone somewhere floated the idea that one way that Antigua could be made whole would be to allow it <a href="http://www.techdirt.com/articles/20060404/1621238.shtml">to ignore US copyright laws</a>, allowing it to "sell" copyrighted content on the cheap, without paying any royalties.  That idea took on a life of its own and Antigua began <a href="http://www.techdirt.com/articles/20070823/194516.shtml">pushing the idea</a> itself around 2007.  The world community started to side with Antigua over this, recognizing that the US was being completely unfair here... and the US did what the US does, and <a href="http://www.techdirt.com/articles/20071217/192834.shtml">bought off</a> a bunch of big countries to get them to shut up and stop supporting Antigua.
<br /><br />
In late 2007, the WTO finally said that this plan of retaliatory copyright infringement <a href="http://www.techdirt.com/articles/20071221/110211.shtml">could go forward</a> in Antigua, but limited to just $21 million worth of infringement.  Even so, the US immediately warned Antigua not to even think about it, or it would retaliate.  There were some negotiations between the two countries that <a href="http://www.techdirt.com/articles/20080606/0218421331.shtml">went nowhere</a> and then... a lot of nothing.  We've barely touched on the story since 2008 when Antigua once again <a href="http://www.techdirt.com/articles/20080319/233958596.shtml">threatened</a> to (no, really this time!) launch a copyright infringing store with "permission" from the WTO.  But, that didn't happen.
<br /><br />
However, reports are now coming out that <a href="http://torrentfreak.com/antigua-government-set-to-launch-pirate-website-to-punish-united-states-130124/?utm_source=dlvr.it&#038;utm_medium=twitter" target="_blank">Antigua finally has plans in place to launch just such a store</a>.  Of course, we'll believe it when we see it, considering the decade-long posturing over this issue.  Oh yeah, and, once again, the US is <a href="http://www.caribbean360.com/mobile/http://www.caribbean360.com/index.php/business/654709.html" target="_blank">warning Antigua not to move forward</a>, claiming that Antigua is acting in "bad faith" and launching the store might "serve to postpone the final resolution of this matter."  Considering that the US lost at the WTO nearly a decade ago, and still hasn't "resolved" the matter, that's a fairly ridiculous claim.  And, of course, the US is threatening to "retaliate" if Antigua goes forward:
<blockquote><i>
"In these circumstances, Antigua has no justification for taking any retaliatory actions against the United States. Moreover, if Antigua actually proceeds with a plan for its government to authorize the theft of intellectual property, it would only serve to hurt Antigua&#8217;s own interests. Government-authorized piracy would undermine chances for a settlement that would provide real benefits to Antigua. It also would serve as a major impediment to foreign investment in the Antiguan economy, particularly in high-tech industries."
</i></blockquote>
So, the short version from the US's point of view is that it's fine to ignore its own trade agreements that wrecked a significant part of Antigua's economy -- but as soon as Antigua fights back and wins, it's not allowed to make use of WTO-approved remedies after years and years of the US refusing to fix its abuses.  And somehow when it finally (years and years later) moves forward with this other plan... the US argues that it would harm its international obligations?  The hubris from the US is (once again) incredible, if not particularly surprising.<br /><br /><a href="http://www.techdirt.com/articles/20130124/16404121782/10-years-later-antigua-may-finally-really-set-up-official-pirate-site-to-get-back-what-us-owes-sanctions.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130124/16404121782/10-years-later-antigua-may-finally-really-set-up-official-pirate-site-to-get-back-what-us-owes-sanctions.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130124/16404121782/10-years-later-antigua-may-finally-really-set-up-official-pirate-site-to-get-back-what-us-owes-sanctions.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>watch-this-space</slash:department>
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<pubDate>Wed, 16 Jan 2013 07:01:09 PST</pubDate>
<title>Dear HBO, Disney, Netflix Et Al: Fragmenting Online TV Lets Piracy Keep Its Biggest Advantage</title>
<dc:creator>Leigh Beadon</dc:creator>
<link>http://www.techdirt.com/articles/20130114/18442221671/dear-hbo-disney-netflix-et-al-fragmenting-online-tv-lets-piracy-keep-its-biggest-advantage.shtml</link>
<guid>http://www.techdirt.com/articles/20130114/18442221671/dear-hbo-disney-netflix-et-al-fragmenting-online-tv-lets-piracy-keep-its-biggest-advantage.shtml</guid>
<description><![CDATA[ <p>As surely as iPods will continue to outsell wax cylinders, the film and television industries are moving online. Really, the whole distinction of media that "is" or "isn't" online will sound ridiculous within a generation, and today's awkwardness is just an unavoidable transitional phase. Reluctance and momentum are keeping legacy structures intact, but in an increasingly ersatz manner that guarantees lots of anxiety at the big TV networks and movie studios. AVClub editor Todd VanDerWerff <a href="http://www.avclub.com/articles/nbc-at-the-tca-winter-press-tour-nbc-is-still-nbc,90468/" target="_blank">saw the signs everywhere</a> during the recent Television Critics Association winter press tour:</p>

<blockquote><em>For years, people who write about TV have been wondering just what the tipping point would be, when DVR usage, online streaming, and pirated viewing of TV broadcasts would become so significant that networks would essentially have to invent a new business model. The networks aren't at that point yet, but they're so close that everybody's talking about it with great confidence, as if the Internet hasn't thrown a great fear of the unknown into their souls. There's still far more money to be made in the old model, the sort of money that can still afford to produce big, ambitious shows like Revolution, as opposed to smaller-scale things like reality series and multi-camera sitcoms, than there is to be made under any new model. But the tipping point is almost here.</em></blockquote>

<p>Is it ever. The news of big things happening with online service providers, especially Netflix, never stops pouring in. Though traditional analysts might recommend Disney <a href="http://www.techdirt.com/articles/20120703/14403819570/tv-analyst-kids-love-netflix-disney-should-break-them-that-nasty-habit.shtml">start a cold war with Netflix</a>, the companies instead recently <a href="http://articles.chicagotribune.com/2012-12-08/news/chi-tms-variety-disney-netflix_1_disney-inks-netflix-subs-agreement-for-disney-output">entered an exclusive partnership</a> to stream lots of content from Disney, Pixar and Marvel. There's only one part of that sentence I wish I didn't have to type: <strong>exclusive</strong>. It's a word that pops up all too much in recent news about evolving TV and movie business models.</p>

<p>Netflix has been <a href="http://www.usatoday.com/story/life/tv/2013/01/08/netflix-arrested-development-house-of-cards/1816835/" target="_blank">stockpiling exclusive original content</a>, including a lot of potential hits like the revival of <em>Arrested Development</em>, a new drama starring Kevin Spacey, a murder mystery produced by Eli Roth, a new Ricky Gervais series and more &mdash; all on top of deals like the one with Disney. Then there's the infamously closed-off HBO and its hoard of ultra-popular shows that can't be accessed without a full cable package plus an HBO subscription (and which also happen to be among the <a href="http://www.techdirt.com/articles/20120510/10505618869/game-thrones-track-to-be-most-pirated-show-2012-pirates-still-asking-hbo-legitimate-options.shtml">most pirated shows</a>). HBO recently reached <a href="http://www.forbes.com/sites/insertcoin/2013/01/07/hbo-and-universal-strike-10-year-exclusive-deal-wage-war-on-netflix/" target="_blank">its own exclusive agreement, this time with Universal</a> &mdash; to air the studio's films and keep them <em>off of</em> Netflix, along with the rest of the HBO catalogue. For at least ten years.</p>

<p><center><img src="http://i.imgur.com/owWWr.png" title="Not today." /></center></p>

<p>Paul Tassi has a good grasp on what this move really represents:</p>

<blockquote><em>I think people are missing the larger idea of what's happening here, and that's HBO becoming the closest thing Netflix has to a direct competitor. The groundwork is already in place with the aforementioned Go service. Add in exclusive access to movies from all those studios, and $15 a month for HBO Go starts looking nearly as appealing as $15 a month for Netflix.</em></blockquote>

<p>Basically, HBO is betting against cord-cutting, but also trying to compete in the online space, assuming that most people will keep their cable <em>and</em> pay extra for exclusive content plus digital access to that content. I can see that being true for a while (lots of people have both cable and Netflix), but it makes no sense in the long run. Eventually, HBO will be forced to offer some sort of online-only subscription.</p>

<p>But will even that be enough? Here's where we get back to the exclusivity problem. All these exclusive deals are serving to fragment a market that doesn't yet have clearly defined rules for delivery. Exclusivity is a great thing for creators to sell, and a great thing for businesses to leverage, but in this transitional phase for distribution models, it's harming everyone involved by making sure piracy retains its biggest advantage: comprehensive access. Networks have always had exclusive shows, but they all ended up in the same place &mdash; your television, delivered through a single antenna. Then later you needed not just an antenna, but a cable, to get everything. Then later you needed to pay more for specific cable channels to get certain shows &mdash; and lo and behold, those shows were among the first and most widely pirated.</p>

<p>The knee jerk reaction to piracy's unflagging popularity is to assume that, as the mantra goes, "people just want everything for free." But as the <a href="http://www.techdirt.com/articles/20110721/04092915191/industry-suppressed-report-showing-users-shuttered-pirate-site-probably-helped-movie-industry.shtml">evidence</a> that <a href="http://www.techdirt.com/articles/20121126/00590921141/dear-riaa-pirates-buy-more-full-stop-deal-with-it.shtml">pirates buy more media</a> has continued to <a href="http://www.techdirt.com/articles/20110727/16233815292/another-day-another-study-that-says-pirates-are-best-customers-this-time-hadopi.shtml">pile up</a>, that idea has been stripped of its credibility.</p>

<p>As some people have been pointing out for years, piracy's real advantage lies elsewhere: convenience, selection and availability. Piracy is currently the fullest realization of the internet's potential as a culture-machine: virtually any movie, any TV series, any song, any obscure documentary or bootlegged live performance, all accessible to anyone. No need to subscribe to multiple different providers; no release windows or geographical barriers. The fact is that no other means of obtaining media has matched piracy in terms of sheer selection and accessibility, so naturally it has never gone away, even though it has many significant flaws like spammy sites and spotty quality control.</p>

<p><center><img src="http://i.imgur.com/0H1Zp.png" title="Stannis used to prefer torrents." /></center></p>

<p>I'm not saying everyone should hand everything to Netflix &mdash; only that service providers, studios, networks and everyone else involved need to employ a little game theory and figure out how to move the business forward to everyone's benefit. This means partnerships that allow more sharing of content, new infrastructures that make delivery and payment more seamless, and the undeniably challenging elimination of geographical restrictions and other obsolete licensing concerns. As the world moves away from the captive audience and towards a culture of infinite choice, expecting people who want comprehensive access to buy multiple different subscriptions from multiple different companies is tragically foolish. The culture machine has been built; pirates shouldn't be the only ones using it properly.</p><br /><br /><a href="http://www.techdirt.com/articles/20130114/18442221671/dear-hbo-disney-netflix-et-al-fragmenting-online-tv-lets-piracy-keep-its-biggest-advantage.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130114/18442221671/dear-hbo-disney-netflix-et-al-fragmenting-online-tv-lets-piracy-keep-its-biggest-advantage.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130114/18442221671/dear-hbo-disney-netflix-et-al-fragmenting-online-tv-lets-piracy-keep-its-biggest-advantage.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>bake-a-bigger-pie</slash:department>
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<pubDate>Fri, 11 Jan 2013 07:48:14 PST</pubDate>
<title>Yet Another Study: 'Cracking Down' On Piracy Not Effective</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20130110/02454621625/yet-another-study-cracking-down-piracy-not-effective.shtml</link>
<guid>http://www.techdirt.com/articles/20130110/02454621625/yet-another-study-cracking-down-piracy-not-effective.shtml</guid>
<description><![CDATA[ I know that some like to paint me -- falsely -- as being "pro-piracy" when I talk about why various attempts to use laws to "crackdown" on piracy are a bad idea.  My concern is not that this will somehow "damage" piracy -- frankly, I couldn't care much less about that -- but with two specific things:
<ol>
<li>These laws almost always have massive and dangerous unintended consequences that hinder innovation, speech or both.
</li><li>More importantly, these laws don't actually work at stopping piracy.
</li></ol>
Given those two specific facts, you would think that maybe (just maybe) that those industries so focused on "stopping piracy" might, instead, focus on more productive solutions that cause less collateral damage.  That means doing things like focusing on enabling or investing in new innovation.
<br /><br />
Some will argue with the two points above, but I've yet to see anything that disproves either of them.  Just as an example, this week we talked about a study from Oxford University that showed the <a href="https://www.techdirt.com/articles/20130104/06581721582/study-shows-educational-social-harm-three-strikes-punishment-would-cause-young-people.shtml">dangerous consequences</a> of 3-strikes laws, or other rules that lead to kicking people offline.  And, now, we have another academic study that helps make the second point.  Some research on file sharing sites found that <a href="http://torrentfreak.com/censoring-pirate-sites-doesnt-work-researchers-find-130108/?utm_source=dlvr.it&#038;utm_medium=twitter" target="_blank">anti-piracy measures simply don't work</a>.  In the academic version:
<blockquote><i>
Our data
shows that current anti-piracy efforts are visible, but their
overall impact appears to be rather limited. Furthermore, our
analysis of the file sharing ecosystem suggests that future antipiracy
measures that are currently under discussion may not
be as successful as their proponents might expect.
</i></blockquote>
What's scary is that this still even needs to be said, or that certain maximalists still refuse to believe it, despite the massive amounts of evidence.  Yet, they still keep focusing on the single strategy that's proven not to work, and ignore the strategy that does (building innovative businesses).<br /><br /><a href="http://www.techdirt.com/articles/20130110/02454621625/yet-another-study-cracking-down-piracy-not-effective.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130110/02454621625/yet-another-study-cracking-down-piracy-not-effective.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130110/02454621625/yet-another-study-cracking-down-piracy-not-effective.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>duh</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130110/02454621625</wfw:commentRss>
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<pubDate>Wed, 26 Dec 2012 08:50:57 PST</pubDate>
<title>Makers Of Minecraft Documentary Put It On The Pirate Bay, Despite High Profile Launch With Xbox</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/casestudies/articles/20121225/01410821482/makers-minecraft-documentary-put-it-pirate-bay-despite-high-profile-launch-with-xbox.shtml</link>
<guid>http://www.techdirt.com/blog/casestudies/articles/20121225/01410821482/makers-minecraft-documentary-put-it-pirate-bay-despite-high-profile-launch-with-xbox.shtml</guid>
<description><![CDATA[ Last week, I got an email from <a href="http://www.2playerproductions.com/" target="_blank">2 Player Productions</a>, the video game documentary filmmakers who have done a documentary on Mojang (makers of Minecraft) and who are working on the documentary about Double Fine making their new adventure game, which was part of <a href="http://www.techdirt.com/blog/casestudies/articles/20120208/23505717705/people-rushing-to-give-hundreds-thousands-dollars-just-hours-brand-new-adventure-game.shtml">super successful</a> Kickstarter campaign (the Minecraft movie itself was also <a href="http://www.kickstarter.com/projects/2pp/minecraft-the-story-of-mojang" target="_blank">a successful Kickstarter project</a>).  The email was to talk about the release of the Minecraft documentary, and they promised that backers of the Double Fine project could watch a free stream -- which seemed like a cool way to thank those fans.  Reports also came out that Gold Members on Xbox Live could watch the film debut for free as well.
<br /><br />
But, then, they took lots of folks by surprise and <a href="http://thenextweb.com/media/2012/12/22/producers-of-minecraft-the-story-of-mojang-offer-the-film-free-of-charge-on-the-pirate-bay/" target="_blank">announced that they had put a copy up on <i>The Pirate Bay</i> as well</a>.  Even though they're <a href="http://www.2playerproductions.com/projects/minecraft" target="_blank">selling it as an $8 DRM-free download</a>, you can also <a href="https://thepiratebay.se/torrent/7946763/Minecraft__The_Story_of_Mojang" target="_blank">get a copy at The Pirate Bay</a>, where the 2 Player Production folks left a nice note:
<blockquote><i>
Greetings Pirate Bay!
<br /><br />
This is 2 Player Productions here, and we hoped we could be the first to upload our new movie "Minecraft: The Story of Mojang".  We've never uploaded a torrent before so hopefully this isn't all screwed up.
<br /><br />
We wanted to come here first because we knew the movie would end up here eventually, and the best thing to do seemed to be opening a dialogue.  Torrents and piracy are a way of life and it probably won't be going anywhere anytime soon.  There are many people that want to punish you for that, but we have a more realistic outlook on things.
<br /><br />
We've been there.  We've all needed to do it at some point.  Maybe you don't have the money.  Maybe you want to try before you buy.  Maybe you're pissed at us for premiering the movie on Xbox Live.  These are all fine reasons. But if you feel that piracy is, in Gabe Newell's words, "a service problem," please consider that we are selling DRM free digital downloads that you can watch in whatever manner you please.
<br /><br />
We're just three guys trying to make a living doing what we love.  We love the world of video games, and we love making it real.  If you buy the movie, you support those efforts.  The reason we Kickstarted this movie in the first place was that we didn't have enough money to make it ourselves, and even then, we still put A LOT of our own money into it.  Not to mention nearly two years of work.
<br /><br />
Watch the movie.  Hopefully you'll like it, and understand what we're trying to do.  Please consider supporting us by buying the $8 DRM-free digital download of the movie at <a href="http://www.theminecraftmovie.com/" target="_blank">www.theminecraftmovie.com</a>, or the $20 DVD from <a href="http://www.fangamer.net" target="_blank">www.fangamer.net</a>.
<br /><br />
We've worked with a lot of amazing people in the games industry and had the incredible fortune to make some great films the way we wanted to make them.  Please consider helping us continue on this path.  The best has yet to come.
<br /><br />
-2pp 		
</i></blockquote>
Seems like they're taking a page straight from Louis CK and being <a href="http://www.techdirt.com/blog/casestudies/articles/20120210/02273417726/how-being-more-open-human-awesome-can-save-anyone-worried-about-making-money-entertainment.shtml">open, human and awesome</a>.  I know it got me to hand over my $8 to them, and I imagine many others will do the same as well.  Of course, if you live in the UK, where they've decided that nothing good could possibly happen on The Pirate Bay, you're not even supposed to see that message or apparently you might do something evil... even if they're saying it's fine to download it.  Seems silly.<br /><br /><a href="http://www.techdirt.com/blog/casestudies/articles/20121225/01410821482/makers-minecraft-documentary-put-it-pirate-bay-despite-high-profile-launch-with-xbox.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20121225/01410821482/makers-minecraft-documentary-put-it-pirate-bay-despite-high-profile-launch-with-xbox.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20121225/01410821482/makers-minecraft-documentary-put-it-pirate-bay-despite-high-profile-launch-with-xbox.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>you-can-watch-it-if-you're-not-in-a-country-that-banned-it</slash:department>
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<pubDate>Wed, 26 Dec 2012 07:43:57 PST</pubDate>
<title>And, Once Again, Hollywood Is Making Tons Of Money At The Box Office</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20121225/01185721480/once-again-hollywood-is-making-tons-money-box-office.shtml</link>
<guid>http://www.techdirt.com/articles/20121225/01185721480/once-again-hollywood-is-making-tons-money-box-office.shtml</guid>
<description><![CDATA[ For years, we've pointed out that as Hollywood kept insisting that piracy was killing its business, and all anyone would do is watch films for free at home, box office revenues <a href="http://www.techdirt.com/articles/20110224/08004213245/once-again-as-mpaa-whines-about-piracy-it-had-record-results-box-office.shtml">kept increasing</a>.  2011 was a slight blip -- in that <a href="http://www.techdirt.com/articles/20111229/16024817230/us-box-office-revenue-finally-drops-not-because-infringement.shtml">US box office revenue dropped</a> a tiny bit, even as <a href="http://www.techdirt.com/articles/20120323/09552018224/hollywood-once-again-sets-record-box-office.shtml">the global box office</a> set new records.  And the drop in US box office was mainly due to a bunch of less than stellar movie options.  So it's little surprise that this year, on the backs of things like <i>The Avengers</i>, the latest <i>Batman</i> and <i>The Hobbit</i>, the US box office is <a href="http://www.nytimes.com/2012/12/24/business/media/hollywood-rebounds-at-the-box-office.html?adxnnl=1&#038;smid=tw-share&#038;adxnnlx=1356387702-O4v36g1hP3yZjueSAzFeTA" target="_blank">back on the rise</a>.  It's interesting to note that this year there's even an increase in <i>number attending</i> rather than just in revenue collected.
<br /><br />
So, once again, we're left wondering two things.  First, why does the industry keep insisting that piracy is killing it and second why has the theater industry still done so little to improve the movie going experience, to capture the clear interest in the public to go see movies in the theaters?  Yes, some people will argue (as the MPAA likes to) that it's not the box office they're concerned about, but rather the home video market.  But, really, that's pretty rich, given that it was less than 30 years ago, the very same MPAA was doing its damndest to make sure there <i>was no home video market</i> as it sought to kill off the VCR.  That they should now be complaining that they can't make as much money there -- at the same time they've often failed to make their own movies available digitally in a reasonable manner -- reeks of just bad business, rather than any sort of existential threat.<br /><br /><a href="http://www.techdirt.com/articles/20121225/01185721480/once-again-hollywood-is-making-tons-money-box-office.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20121225/01185721480/once-again-hollywood-is-making-tons-money-box-office.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20121225/01185721480/once-again-hollywood-is-making-tons-money-box-office.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>and-yet-they-complain</slash:department>
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<pubDate>Tue, 11 Dec 2012 08:36:00 PST</pubDate>
<title>Booming Nigeria To Adopt One Of The West's Dying Ideas: 'You Must Be A Criminal' Copyright Levies</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/articles/20121210/08125021335/booming-nigeria-to-adopt-one-wests-dying-ideas-you-must-be-criminal-copyright-levies.shtml</link>
<guid>http://www.techdirt.com/articles/20121210/08125021335/booming-nigeria-to-adopt-one-wests-dying-ideas-you-must-be-criminal-copyright-levies.shtml</guid>
<description><![CDATA[ <p>Recently, we noted that copyright levies in Europe are looking more and more <a href="https://www.techdirt.com/articles/20121123/11084321127/outdated-european-copyright-levy-system-descends-further-into-disarray.shtml">anachronistic</a> for the high-tech world.  It seems that Nigeria has not noticed this, since Afro-IP <a href="http://afro-ip.blogspot.co.uk/2012/12/nigeria-to-impose-copyright-levies-on.html">points out</a> to us that the Copyright (Levy of Materials) Order 2012 has been approved there, which will bring them in for  <a href="http://www.copyright.gov.ng/index.php/news-and-events/150-agf-approves-issuance-of-copyright-levy-order-2012">a very wide range of goods</a>:

<i><blockquote>The Director-General who disclosed this in Abuja, indicated that the materials regulated by the levy imposed by the new Copyright Order include storage media like Audio Cassettes, Mini Discs, CDs, DVDs, Blu-ray, SD Memory Cards, Video Cassettes, USB Flash drives, I-Pods and Photocopying Paper. Others are equipment and devices like Photocopying Machines, MP3 Players, Digital Juke box, Mobile Phones, CD recorders, DVD Recorders, Blu Ray Recorders, Computer External Hard Drives, Analogue Audio Recorders, Analogue Video Recorders, Personal Computers, Printing Plates, Printers/Printing Machines, Radio/TV Sets enabling recording, Camcorders and Decoders/Signal Receivers.</blockquote></i>

The money is going to the usual places:

<i><blockquote>"The Commission is expected to disburse the funds to beneficiaries who are essentially approved collective management organisations (CMOs) subject to retaining 10 per cent of the collected levy for administrative purposes of agencies that would be involved in the implementation of the scheme", he stated, adding, "The Order also permits the Commission to retain 20 per cent of the fund for anti-piracy purposes; and 10 per cent for promotion of creativity", he stated.</blockquote></i>

It's particularly sad to see that exactly double the amount will be spent on "anti-piracy purposes" compared to the "promotion of creativity."  That not only seems precisely the wrong way round but is regrettable in a country where it was piracy that <a href="https://www.techdirt.com/articles/20120315/23355918122/how-piracy-created-massive-movie-industry-success-nollywood.shtml">helped build</a> the hugely-successful local film industry.
</p><p>
It's obviously great to see African countries like Nigeria develop as an increasingly important player in the world of technology, but it's depressing to see its politicians repeating the mistakes of the West in this area.  Imposing retrogressive levies do little to help local artists, but are likely to hinder the development of local hardware industries because of the extra costs they impose on purchasers.
</p><p>
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a></p><br /><br /><a href="http://www.techdirt.com/articles/20121210/08125021335/booming-nigeria-to-adopt-one-wests-dying-ideas-you-must-be-criminal-copyright-levies.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20121210/08125021335/booming-nigeria-to-adopt-one-wests-dying-ideas-you-must-be-criminal-copyright-levies.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20121210/08125021335/booming-nigeria-to-adopt-one-wests-dying-ideas-you-must-be-criminal-copyright-levies.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>don't-follow-us,-we're-lost</slash:department>
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